Bloomerang

AUGUST 28, 2023

Giving histories, gift amounts, and frequencies can reveal a lot about future willingness to give. Be sure your nonprofit CRM can create both: Letters and mailings. Design and save direct mail communication documents like solicitations and acknowledgments. When it comes to donor data, there’s a lot to keep track of.

Profile 92

Profile Software Nonprofit Donor 92

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The average online gift for the month of December increased to $248.82 Compare that with a recent downward trend in donor acquisition using offline channels like direct mail.

Online 90

Online Fundraising Offline Blackbaud 90

DNL OmniMedia

DECEMBER 13, 2021

Fundraising features such as tools to plan and launch campaigns, manage a variety of gift types (e.g., recurring gifts, planned gifts, and tributes), and process donations. Marketing tools such as dynamic email campaigns, shareable online donation forms, and direct mail campaigns.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

NTEN

JUNE 8, 2011

Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. Donors acquired by direct mail very rarely convert to online giving channels. The number of donors that give both on and offline is less than 10%. The lesson?

Donor 58

Donor Offline Mail Channel 58

NTEN

SEPTEMBER 24, 2009

They tend to be under 40 and their gifts are around $100. In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline. What about the thank-you?

Donor 84

Donor Online Mail Social Network 84

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

These trends are based on Target Analytics’ evaluation of transactions from 77 organizations, including over 37 million donors and more than 77 million gifts totaling over $2.4 These nonprofits are primarily focused on direct mail and online giving. billion in yearly giving on a monthly basis, both offline and online.

Data 118

Data Hurricane Fundraising Disaster 118

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

NTEN

JUNE 29, 2011

At our last analysis, our Facebook recruits had donated a total of $3,793 in the last 12 months, with an average gift of $79. Obviously this outlier skews our numbers, but even excluding this generous gift, Facebook still shows promise. After all, we know that offline donors who are on our email list have a higher average gift.

ROI 94

ROI Facebook Advocacy Social Media 94

Connection Cafe

SEPTEMBER 21, 2012

But in the USA, the emphasis is still on acquisition of one-time gifts, and first-time donors churn all too often. Carol's session approaches sustainers from the analytics side - why you want to have them, how to find them in your file and how to effectively solicit them. This makes the cost of fundraising too high. See you there!

Giving 34

Giving Europe Blackbaud Analytics 34

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Connection Cafe

AUGUST 1, 2017

All of this is tied to a direct mail appeal, that can go out as early as mid-November or the beginning of December. It should be abundantly clear to your audience why you’re asking for this gift, at this time. When is the best time to send a direct mail newsletter? Explain how in-kind gifts make an impact by telling a story.

FAQ 49

FAQ Giving Fundraising Campaign 49

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. And one of the best ways to do that is through integrated, consistent messaging across all channels – online and offline.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Achieve

MARCH 17, 2023

Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. This is where a multichannel marketing strategy can help.

Channel 52

Channel Donor Demographics Social Media 52

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 73

Benchmark Internet Giving Offline 73

Care2

JUNE 29, 2009

According to the latest Target Analytics Index of National Fundraising Performance , the number of new donors dropped by almost 13%, as compared to 2008. The study analyzed 79 nonprofit organizations and their fundraising campaigns via direct mail, online fundraising, telemarketing and canvassing. The median revenue per donor was $47.

Social Media 31

Social Media Advocacy Fundraising Online 31