NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Online donors give much larger gifts than traditional donors. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Twitter As Charitable Gift Spreader.

ROI 50

ROI Widget Cambodia Metrics 50

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Mastering an analytic approach to strategy and planning. database, CRM, email provider, texting provider, payment processor, and analytics tool). Of course they could! . Mastering relevant content marketing.

Digital 101

Digital Marketing Fundraising Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

And the resulting graph is the analysis of 1200 students. This is important for both online and offline instructional delivery. The study was of medical school lectures. They gave the students tests based on content and scored them. The questions were keyed to when the content was explained.

Experiment 116

Experiment Learning Create Exercise 116

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. What about Millennials?

Offline 35

Offline Donor Online Retention 35

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook! The research looks at how social media engagement produces significant offline involvement. Google Analytics Report Infographic.

Studies 112

Studies Research Attention Data 112

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 73

Benchmark Internet Giving Offline 73

Achieve

MARCH 17, 2023

Reflect On Your Nonprofit’s Audience There are a variety of online and offline channels you can incorporate into your marketing plan, from text messaging campaigns to direct mail. Determining how often you should send text messages and what type of content resonates best with supporters will require some testing and strategic analysis.

Channel 52

Channel Donor Demographics Social Media 52

sgEngage

OCTOBER 28, 2010

The Target Analytics donorCentrics Index of National Fundraising Performance for 2009 reported this trend. Recurring Gift Donors only accounted for 10% of all US Donors The Target Analytics 2009 donorCentrics U.S. Recurring Giving Benchmarking Analysis says so. That’s not the case this time.

Statistics 83

Statistics Trend Benchmark Blackbaud 83