Neon CRM

NOVEMBER 29, 2023

But healthy donor retention numbers within Neon CRM users show that donors are more than happy to support organizations they’ve previously been involved with. As we’ll outline below, the time of day our clients sent emails on GivingTuesday did not have a direct impact on when donors made gifts. Who Is Giving?

Lesson 52

Lesson North America New York Kentucky 52

OneCause

JULY 7, 2022

Nonprofits understand that donor retention is a much more cost-effective and desirable strategy for stewarding a healthy, loyal donor pool than new donor acquisition. Yet one factor in poor donor retention that nonprofits still need to appreciate fully is the negative effect of inadequate donor privacy policies.

Donor 59

Donor Online Policy Retention 59

Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. The sooner you set up your analytics account, the sooner you can start tracking! The Nonprofit Analytics Glossary.

Analytics 98

Analytics Data Metrics Rate 98

DNL OmniMedia

DECEMBER 13, 2021

Fundraising features such as tools to plan and launch campaigns, manage a variety of gift types (e.g., recurring gifts, planned gifts, and tributes), and process donations. Reporting and analytics functionality includes tracking key metrics and creating custom reports with advanced data visualization capabilities.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

These trends are based on Target Analytics’ evaluation of transactions from 77 organizations, including over 37 million donors and more than 77 million gifts totaling over $2.4 billion in yearly giving on a monthly basis, both offline and online. We know that the use of analytics in fundraising is not a new concept.

Data 118

Data Hurricane Fundraising Disaster 118

NetWits

JUNE 13, 2011

What I do know from this Target Analytics study is that ignorance and sloth are ruinous. If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want?

Channel 118

Channel News Mail Blogger 118

NTEN

JUNE 8, 2011

Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. The study confirms what we already know: online donors are younger, have higher incomes and give larger initial gifts than offline-acquired donors. The lesson?

Donor 58

Donor Offline Mail Channel 58

NTEN

SEPTEMBER 24, 2009

They tend to be under 40 and their gifts are around $100. In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline.

Donor 84

Donor Online Mail Social Network 84

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Online donors give much larger gifts than traditional donors. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

SEPTEMBER 21, 2012

Sustaining giving is the most valuable investment your organization can make - it's cost-effective and encourages retention and engagement. But in the USA, the emphasis is still on acquisition of one-time gifts, and first-time donors churn all too often. In Europe, it's all about monthly bank drafts for supporting charities.

Giving 34

Giving Europe Blackbaud Analytics 34

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Connection Cafe

MARCH 30, 2011

Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. Molly: Let’s start out where the real analytics come in. Did they designate the gift? What channel did they use?

Disaster 26

Disaster Donor Japan Test 26

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Mastering an analytic approach to strategy and planning. database, CRM, email provider, texting provider, payment processor, and analytics tool). Mastering relevant content marketing.

Digital 95

Digital Marketing Fundraising Strategy 95

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. donor in 2016 was 62 years old.

Offline 35

Offline Donor Online Retention 35

Bonterra

APRIL 11, 2024

Learn more More effective digital engagement with less effort Unified offline and online communications Transition to tools with expert investment in deliverability and digital performance. Anything that is going to improve first-year retention that dramatically — that’s like magic.” How can I raise money virtually?

Digital 52

Digital Fundraising Case Study Advocacy 52

Connection Cafe

DECEMBER 27, 2018

Our Vital Signs research series found that fewer households are donating to charities, but the average gift amounts of those who gave We might suspect that this parallels a rise in income inequality throughout the U.S. However, retention nearly doubled among multi-year donors and reached 61%.

Trend 34

Trend Philanthropy Retention Hints 34

Qgiv

JULY 21, 2022

And one of the best ways to do that is through integrated, consistent messaging across all channels – online and offline. Meaning on average 8% to 10% of unique visitors to a website will make a gift. Lean into your storytelling skills to explain the need that the donor’s gift will fill, and then ask for a specific dollar amount.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Neon CRM

SEPTEMBER 15, 2023

Personalization Tools The platform offers options to segment audiences and customize content using data from online and offline activities, giving it the fundamental components needed to personalize communications. For donor management , it simplifies tasks like donor tracking, receipting, and retention efforts.

Software 52

Software Fundraising Oracle Structure 52

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is a recurring theme from previous studies.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

OCTOBER 28, 2010

First Year Donor Retention is 29.3% The Target Analytics donorCentrics Index of National Fundraising Performance for 2009 reported this trend. Recurring Gift Donors only accounted for 10% of all US Donors The Target Analytics 2009 donorCentrics U.S. That’s not the case this time. No sugar coating these trends.

Statistics 82

Statistics Trend Benchmark Blackbaud 82

Care2

JUNE 29, 2009

According to the latest Target Analytics Index of National Fundraising Performance , the number of new donors dropped by almost 13%, as compared to 2008. The study also showed that for the first time since Target Analytics released its initial study in 2002, overall revenue per donor declined by 2.1%. Reactivation rates fell by 6.5%

Social Media 31

Social Media Advocacy Fundraising Online 31

Double the Donation

APRIL 24, 2021

Double the Donation | Best for Matching Gifts. Overview Double the Donation is the industry’s leading provider of matching gift tools. Backed by the world’s largest philanthropic database of employer data, our platform enables you to pinpoint match-eligible donations in your database, so you can make the most of every gift.

Integration 52

Integration Nonprofit Contact Platform 52