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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

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5 ways to supercharge your fundraising ads before the ball drops

M+R

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics. those KPIs.

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The State of Online Fundraising

NTEN

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The average online gift for the month of December increased to $248.82 Compare that with a recent downward trend in donor acquisition using offline channels like direct mail.

Online 90
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Channel Surfing: A News Roundup

NetWits

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird.

Channel 118
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Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

Fundraising features such as tools to plan and launch campaigns, manage a variety of gift types (e.g., recurring gifts, planned gifts, and tributes), and process donations. Reporting and analytics functionality includes tracking key metrics and creating custom reports with advanced data visualization capabilities.

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MultiChannel Donors: Real? Or Yeti?

NTEN

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail.

Donor 58
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Multi-Channel Approach is Key to Nonprofit Fundraising

Care2

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42