Bloomerang

JULY 26, 2021

Mastering an analytic approach to strategy and planning. Is it easy to see how to give offline? Online giving is the fastest growing giving channel per research by M+R. It’s still a much smaller percentage of giving than offline giving, but you don’t want to ignore it. Mastering relevant content marketing. A phone call?

Strategy 142

Strategy Online Fundraising Plugin 142

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The average online gift for the month of December increased to $248.82 The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source.

Online 90

Online Fundraising Offline Blackbaud 90

Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. The sooner you set up your analytics account, the sooner you can start tracking! The Nonprofit Analytics Glossary.

Analytics 98

Analytics Data Metrics Rate 98

Connection Cafe

AUGUST 3, 2020

It helps to tell the story of their experience with your brand for any kind of interaction – from first donation, to an upgrade to a larger gift, to a conversion from activist to supporter, etc. For example, a fall in renewal rates or average gift size. Apply analytics to all your channels and uncover problems to be mapped.

Results 41

Results Donor Map Case Study 41

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

NTEN

JUNE 8, 2011

We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. The lesson? The lesson?

Donor 58

Donor Offline Mail Channel 58

NTEN

SEPTEMBER 24, 2009

They tend to be under 40 and their gifts are around $100. In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline.

Donor 84

Donor Online Mail Social Network 84

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

These trends are based on Target Analytics’ evaluation of transactions from 77 organizations, including over 37 million donors and more than 77 million gifts totaling over $2.4 billion in yearly giving on a monthly basis, both offline and online. We know that the use of analytics in fundraising is not a new concept.

Data 118

Data Hurricane Fundraising Disaster 118

NTEN

JUNE 29, 2011

At our last analysis, our Facebook recruits had donated a total of $3,793 in the last 12 months, with an average gift of $79. Obviously this outlier skews our numbers, but even excluding this generous gift, Facebook still shows promise. After all, we know that offline donors who are on our email list have a higher average gift.

ROI 94

ROI Facebook Advocacy Social Media 94

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Connection Cafe

SEPTEMBER 21, 2012

But in the USA, the emphasis is still on acquisition of one-time gifts, and first-time donors churn all too often. Carol's session approaches sustainers from the analytics side - why you want to have them, how to find them in your file and how to effectively solicit them. This makes the cost of fundraising too high.

Giving 34

Giving Europe Blackbaud Analytics 34

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Online donors give much larger gifts than traditional donors. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

AUGUST 1, 2017

It should be abundantly clear to your audience why you’re asking for this gift, at this time. Think about it from your constituent’s perspective—what is most important to them when considering making a gift to your organization? The content is the same (it’s just written differently for the channel): 1. Danielle .

FAQ 49

FAQ Giving Fundraising Campaign 49

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Mastering an analytic approach to strategy and planning. Make sure your fundraising and marketing communications are integrated and that you’re strategically using every channel where your constituents hang out.

Digital 98

Digital Marketing Fundraising Strategy 98

Connection Cafe

MARCH 30, 2011

Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. Molly: Let’s start out where the real analytics come in. What channel did they use? Did they designate the gift?

Disaster 26

Disaster Donor Japan Test 26

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Twitter As Charitable Gift Spreader.

ROI 50

ROI Widget Cambodia Metrics 50

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. donor in 2016 was 62 years old.

Offline 35

Offline Donor Online Retention 35

Bonterra

APRIL 11, 2024

Learn more More effective digital engagement with less effort Unified offline and online communications Transition to tools with expert investment in deliverability and digital performance. Learn more How it works Meet more of your goals without doing more work. Create more change. You’re here to make a difference. So is your community.

Digital 52

Digital Fundraising Case Study Advocacy 52

Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. This is where a multichannel marketing strategy can help.

Channel 52

Channel Donor Demographics Social Media 52

Neon CRM

SEPTEMBER 15, 2023

Personalization Tools The platform offers options to segment audiences and customize content using data from online and offline activities, giving it the fundamental components needed to personalize communications. Instead, it’s a platform focused on fundraising, reporting, analytics, and support for text and peer-to-peer fundraising.

Software 52

Software Fundraising Oracle Structure 52

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 73

Benchmark Internet Giving Offline 73

Care2

JUNE 29, 2009

According to the latest Target Analytics Index of National Fundraising Performance , the number of new donors dropped by almost 13%, as compared to 2008. The study also showed that for the first time since Target Analytics released its initial study in 2002, overall revenue per donor declined by 2.1%. Reactivation rates fell by 6.5%

Social Media 31

Social Media Advocacy Fundraising Online 31

Double the Donation

APRIL 24, 2021

Double the Donation | Best for Matching Gifts. Overview Double the Donation is the industry’s leading provider of matching gift tools. Backed by the world’s largest philanthropic database of employer data, our platform enables you to pinpoint match-eligible donations in your database, so you can make the most of every gift.

Integration 52

Integration Nonprofit Contact Platform 52