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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data. Google Analytics 4 (GA4) presents some exciting new opportunities. It’s official. What is a GA4 event?

Track 251
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Web Analytics Tools + Data Privacy: The Big Shift to GA4

Media Cause

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

professionals

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Putting the AI in Education: Stepping Toward Generative Artificial Intelligences 

sgEngage

Generative AIs went from entertaining but ultimately not very useful to possessing, and the change happened overnight.  Generative AIs have the power to transform education. While our upcoming session at bbcon 2023 will focus on where the tools are, we also hope to help shape conversations about where generative AIs are headed.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

With the ability to generate human-like responses to a variety of topics, employees of all industries are using it to increase their efficiency! It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content.

Tools 360
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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

AI tools and predictive analytics are new. Predictive analytics helps organizations expect donor behavior. For instance, Keela’s Smart Asks for Donation tool offers advanced features designed to leverage data analytics for personalized donation requests. The platform uses predictive analytics. Segment your donors.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Read on to discover new ways to generate non-dues revenue, including actionable case studies. Data is key to optimizing non-dues revenue Data plays a pivotal role in driving success for associations, particularly when it comes to non-dues revenue generation.

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GA Apocalypse: The Deprecation of Universal Google Analytics

Whole Whale

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.