Association Analytics

FEBRUARY 20, 2024

Association Analytics also hosts a webinar series, Navigating the Member Journey Using Data, to helpassociations better understand how their data can help transform their association. Plan ahead, so you’ll know what data to track. Contact us at any time to speak with one of our data-loving experts.

Create 169

Create Strategy Associations Registration 169

3rd Sector Labs

MAY 14, 2014

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. ” What is fundraising data analytics? It’s a show-stopper.

Analytics 170

Analytics Data Fundraising Database 170

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofit Tech for Good

MAY 13, 2022

Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right.

Donor 285

Donor Track Facebook Campaign 285

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100

Analytics Google Digital Marketing 100

.orgSource

APRIL 25, 2023

The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% Review the Data I asked Sarah how she advises employers to approach this challenging environment. Begin with the data,” Sarah responded. HR analytics can bring objectivity to what is frequently a highly subjective process.

Application 221

Application Statistics Culture Job 221

DNL OmniMedia

APRIL 1, 2024

Nonprofits collect and generate vast amounts of data, ranging from individual donors’ contact information to program outcomes, but they often struggle with organizing and utilizing the information effectively. This is why data warehouses can have such a significant impact on nonprofits. We’ll cover: What is a Nonprofit Data Warehouse?

Data 52

Data Guide Proposal Nonprofit 52

Kindful

MARCH 25, 2021

No matter the strategy, the best way to optimize your donor communication processes is to leverage donor data. Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. You’ll be exploring: What type of donor data should you collect?

Communication 98

Communication Donor Data Guide 98

Qgiv

JULY 28, 2021

Data is the key, as it is in all things related to your fundraising outreach. After all, strong donor data can tell you what areas to focus on, how to engage donors more relevantly, and what changes you should make to improve results in the future. Calculating your online conversion rate for mobile users requires a little more work.

Mobile 52

Mobile Question Data Help 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. Monitor metrics such as engagement rates, content reach, and donor response. With ChatGPT’s analytical prowess, the process can be augmented.

Digital 296

Digital Strategy Guide Create 296

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. For mission-driven organizations, the most common ways to begin personalizing content and outreach are to identify the sources where they are already gathering information or data on audiences and target personas.

Personal 101

Personal Test Demographics Analytics 101

sgEngage

JANUARY 30, 2024

Some of the most helpful solutions for fundraising are data processors like IBM Watson or Google Cloud AI. These solutions leverage predictive analytics to help anticipate future donor actions. You add the data to a machine-learning solution, which uses the information to learn about your donor base.

Tools 84

Tools Donor Fundraising Survey 84

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced. Key issues of concern (i.e.,

Analytics 75

Analytics Museum University Google 75

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Benchmark Data Now.

email 104

email Marketing Test Mail 104

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. How to glean insights : Having the data is one thing, but knowing what insights to pull with confidence that it is the right picture is quite another.

Report 69

Report Data Metrics Analysis 69

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity.

Twitter 350

Twitter Practice Social Media Nonprofit 350

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Here are six ways we recommend using your Scout Quest data for ads. Super useful email applications.

Los Angeles 101

Los Angeles Audience Google Channel 101

Connection Cafe

OCTOBER 30, 2017

Letting data dictate your organizational strategy should not be an option…it’s a must. What does it mean to be data-driven ? Being data-driven starts at the culture level. In other words, your nonprofit needs to make a full commitment to let data drive decisions company-wide. Let’s look at some data.

Analytics 39

Analytics Volunteer Donor Google 39

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions. The change from UA to GA4 is not a simple upgrade, however. What to do now.

Time 71

Time Metrics Analytics Adopt 71

sgEngage

MAY 27, 2021

When you start GivingTuesday planning early, you can devote time to crafting a data-driven, evidence-based fundraising strategy with a better chance of success. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). You can start testing your outreach plans. .

Giving 119

Giving Retention Metrics Demographics 119

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

Report 251

Report Web Analytics Comparison 251

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. ChatGPT is a probabilistic model.

Model 69

Model Italy Test Generation 69

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

One of the messages in the book is “Collect less data, think more about it.” ” The sense-making part is so important! ” Kevin Conroy, the “data scientist” at Global Giving, answered, “Set up goals and tracking URLs in Google Analytics.” What did you learn?

Reddit 98

Reddit Data Time DC 98

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 92

Online Fundraising Benchmark Adwords 92

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data, on my wrist back in October. As a data nerd, I couldn’t resist the fitbit and its ability to track my every move during this glorious science experiment. Otherwise, I would need to go on statins.

Data 115

Data Track Research Social Network 115

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology.

Donor 82

Donor Social Media Websites Content 82

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. Access to data alone won’t increase donations to your cause but understanding which reports to analyze and reacting to donor behavior can. When it comes to tracking and analyzing data, a lot can be learned by looking at other industries. Three ways to go beyond page visits and bounce rates?

Causes 52

Causes Data Profit Demographics 52

M+R

FEBRUARY 4, 2021

Before we get into specifics, some business about how we looked at this data: because Giving Tuesday jumps around, we can’t just look at December revenue year over year and keep things apples to apples. Aggregate data is tricky here—we don’t have enough data points to pull out medians without exposing individual organizations.

Fundraising 98

Fundraising Gift Rate email 98

Nonprofit Tech for Good

DECEMBER 13, 2018

Having access to Google Analytics for your website is key to getting to the roots of the problem. Consider using Google Analytics dashboards for nonprofits to help simplify the process of gathering data and drawing meaningful conclusions. So how do you tell if your website works on different devices? Give it a try!

Websites 246

Websites Nonprofit Guidelines Phone 246

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. When you invest in Bloomerang’s fundraising app, you’ll have access to features such as: Fundraising dashboard. Individual tasks.

Org 82

Org Raise Tools Help 82

Forum One

JULY 8, 2021

Marketing automation platforms, when properly integrated within your larger digital ecosystem , provide a wealth of data that allow you to segment your audiences in order to develop a personalized email approach. A/B test different parts of your emails. You can use data, such as birthdays, join dates, first donation dates, etc.,

Personal 53

Personal email Tips Audience 53

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data. However, most nonprofit CRMs share a few standard features to help nonprofits evaluate and act on donor data.

Profile 93

Profile Software Nonprofit Donor 93

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) The panel was on social media, adoption, and measurement.

Metrics 96

Metrics Facebook Data Measure 96

DNL OmniMedia

NOVEMBER 22, 2022

An ad’s Quality Score is calculated by three things: Expected Clickthrough Rate – The likelihood that the ad will be clicked when viewed. Similarly, you are able to add columns to your Google Ads reports that show the expected clickthrough rate, the ad relevance, and landing page experience. Make Sure Your Pages Are Mobile Ready.

Google 52

Google Results Websites Grant 52