Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Do you know what topics people care about? How many people are you planning to feed? . Start with benchmark data.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Want to know how many people landed on your website this month? Use funnel conversion tools.

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Analytics Statistics Google Demographics 223

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Org Adwords Metrics 52

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Analytics University Difference Metrics 59

.orgSource

JULY 25, 2023

I wasn’t able to cover Jane and Amy’s conversation in one post, so I’m taking up the thread again here. There’s a lot of news right now about people using AI to achieve better results. Supercharge SWOT Analytics “There are so many marketing tasks where AI can take up the drudgery and open space for more creative pursuits.

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Team Marketing Build Analysis 221

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

Association Analytics

APRIL 8, 2021

SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. Engage in Analysis.

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Goal Data Articulate Analysis 192

Pamela Grow

OCTOBER 30, 2023

Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Measurable: Set a quantifiable target for the goal, such as increasing the number of monthly donors by 20%. Determine your objectives. Next, specify exactly how you will achieve the goal (e.g.,

Analytics 52

Analytics Data Giving Metrics 52

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Knowing how many people visit your website isn’t enough.

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Analytics Goal Conversation Rate 28

Nonprofit Tech for Good

DECEMBER 13, 2021

It can also be used to measure progress and keep the planning team focused. Step 3: Examine Analytics and Collect User Feedback. A web redesign is an excellent opportunity to do a deep dive into your analytics data to get a picture of your website’s overall health and decide if it is meeting your goals and expectations.

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Websites Analytics Project Proposal 304

Bloomerang

MAY 22, 2024

Moreover, the integration of storytelling and technology is transforming how nonprofits raise money, reshaping the way people engage with stories and make donations because of those stories. In the world of digital reporting, this dramatic shift is enhancing the user experience on both sides.

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Storytelling Digital Integration Blended 81

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Duration Goals.

Analytics 35

Analytics Google Goal Track 35

Candid

APRIL 13, 2021

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Common conversions include newsletter sign-ups, navigating through multiple pages, and of course, making donations. Impressions.

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Grant Google Problem Analytics 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. Analytics tools like the ones described below are good for measuring actions and engagement. Then check out Simply Measured. 3 – Monitor Social Conversations.

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Analytics Tools Social New York City 106

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel.

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Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Conversation about FB Custom Tabs. They are “ learning in public &# on the wiki , paving the way for networked conversations with others. Here’s a best practice about Facebook that surfaced from the discussions. Facebook Custom Landing Tabs + Measurement = Best Practice. Why: Custom Landing Tabs. Principles.

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Measure Facebook Practice San Francisco 102

Eric Jacobsen Blog

FEBRUARY 4, 2024

Why wellbeing initiatives work substantially better when people have great managers who engage them in their work first and establish trust. The authors further share that most people spend one-third or more of their waking time working. Peers have a major influence because they can measure and compare their struggles and successes.

Team 57

Team Build Ratio Measure 57

sgEngage

JANUARY 17, 2024

The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. For example, established donors might like to hear about how your fundraising initiatives are going, whereas people who are encountering your nonprofit for the first time might be more interested in your backstory.

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Audio Podcast Content Phase 80

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. How To Use Measurement To Improve Your Social Media Practice.

Measure 101

Measure Social Media Media Benchmark 101

Get Fully Funded

AUGUST 25, 2023

Take a look at some examples of the types of conversions you may track: Donations Volunteer registrations Event sign-ups Newsletter sign-ups The conversions you track should be entirely based on your marketing goals. Then, you would track event sign-ups to measure the ad’s success. Entertaining a very specific niche.

ROI 52

ROI Google Grant Registration 52

sgEngage

MARCH 19, 2024

In a culture that supports innovation, everyone feels encouraged and confident to brainstorm, introduce new ideas, ask questions, and start conversations in order to identify opportunities for enhanced impact. Ultimately, you will be able to strengthen the impact your mission has on the people and communities you serve.

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Culture Create eBook Attitude 84

Candid

JANUARY 24, 2023

57%t of people who watch nonprofit videos go on to make a donation. The measurements of success for our experiment included:* Engagement (e.g., Some of our top videos were just authentic conversations on topics that we knew would be valuable for our audiences. We also opened a TikTok account.

Video 137

Video Social Media Evaluation Audience 137

ASU Lodestar Center

JUNE 1, 2022

For example, Barack Obama reaches over 100 million people with each tweet. AI analytics. AI analytics is a description of a type of machine learning that mines insights within a dataset. AI analytics automates much of what a data analyst would do. In digital communication, an individual can reach a much broader audience.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The one that resonated was “ Climate Hawks.”

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Measure Policy Social Media Green 97

Nonprofit Tech for Good

JANUARY 17, 2019

By improving the visibility of your posts you are able to involve more people and thus, you’ll also have more creative ideas. It’s an easy way to set measurable goals and to align your objectives with your daily posting. 10) Measure success. Your success metrics can focus on likes, comments, shares, clicks, and even conversion.

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Calendar Social Media Content Media 275

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Analytics really do tell stories!

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Analytics Interview Story Phase 99

Allegiance Group

JUNE 13, 2024

As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. Include key findings and create audience personas (fictional people that embody your target audience). To prepare for the planning stage, get to know your donors by: Using data analytics tools.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Candid

MARCH 1, 2023

To overcome these challenges, Candid, in coalition with a growing number of partners , set out to build a demographic data-led movement to meaningfully and measurably advance equity in the social sector.

Demographics 97

Demographics Build Social Green 97

CauseVox

MARCH 1, 2024

Research The first step is finding as much information as you can from your existing analytics. Website analytics: help us track donation page interactions and web traffic. Website analytics: help us track donation page interactions and web traffic. You can gather some data (especially demographic data) from other analytics.

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Audience Donor Survey Demographics 82

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. Over 90% of the United States uses social media, including the people in your community. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Social Media Measure Action Media 113

sgEngage

OCTOBER 13, 2022

EDT, actor, writer, producer, and one of TIME’s “100 Most Influential People of 2022,” leads a conversation about resilience, representation, and a passion-centered approach to personal and professional fulfillment. Nonprofit pros and analytics teams know that collecting data is the easy part. Simu Liu , Tuesday, Oct.

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Virtual North Carolina Blackbaud Registration 72

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Helping real people should be the star. Evaluate telethons and phone banks – what makes people donate on the spot?

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Lesson Fundraising Digital Test 59

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? Which visits lead to engagement?

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FAQ Organization Analytics Google 57

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. We started off with an affinity clustering of the strengths, challenges, and opportunities for improving their organization’s practice of measuring impact and communicating about it.

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Data Help Measure Analysis 107

Neon CRM

NOVEMBER 15, 2023

Express Gratitude When sending direct mail to current donors or people who made a donation in the past, always start with “thank you.” People often—and understandably—assume that older donors are the only audience to engage with direct mail. Highlight your donors’ potential impact with a special focus on the people you serve.

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Mail Campaign Donor Tips 52

Tech Soup

NOVEMBER 9, 2012

Previously, she produced the Our Social Times and Influence People’s North American Social Media Marketing and Monitoring conference series and started a web development and social media business, which leveraged an international team of programmers and designers across India, Romania, and the U.S. Then check out Simply Measured.

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Analytics Tools Social North America 58