Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.

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Video Social Media Evaluation Audience 140

Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.

Analytics 52

Analytics Google Fundraising Track 52

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.

Video 105

Video Support Tips Audio 105

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

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Calendar Social Media Content Media 278

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. 6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics?

Tools 361

Tools Fundraising Analytics Analysis 361

The MatrixFiles

JANUARY 2, 2024

He also has a video podcast that he calls the Pinkcast. For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Is old content dominating the results?

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Websites Analytics Podcast Map 130

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

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Twitter Practice Social Media Nonprofit 355

Media Cause

FEBRUARY 28, 2022

Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content. Endless ways to communicate through text, graphics, videos, or even web-specific features that surprise and delight the viewer.

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Content Test Student Audience 105

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Think about how you can A/B test your content and appeals.

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Analytics Strategy Fundraising Benchmark 122

Forum One

APRIL 13, 2021

To do this effectively, content strategy for digital collections is a necessary piece that is able to streamline the approach of how these institutions shape and expand their roles as modern resources. Enter content strategist as digital curator. The items that museums, archives, and libraries collect reflect the human spirit.

Library 73

Library Museum Content Digital 73

Nonprofit Tech for Good

AUGUST 9, 2021

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

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Linkedin Practice Social Media Sponsor 363

Greater Giving

FEBRUARY 25, 2021

When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. People love watching videos! Video has an unbelievable advantage over other forms of messaging. The Awareness Video. The Brand Story.

Video 87

Video Nonprofit Images Awareness 87

Nonprofit Tech for Good

JULY 2, 2020

Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page. Build a Content Strategy. Start With the Right Profile Type.

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Fundraising San Diego Influence Profile 325

TechImpact

MARCH 3, 2014

The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. It all comes down to what content you make public, and what your goals are. 92% of nonprofits use content marketing. 25% of nonprofit professionals have a documented content strategy.

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Stats Content Marketing Nonprofit 128

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 298

Digital Strategy Guide Create 298

Byte Technology

MARCH 21, 2017

Whether you’re a simple weekly WordPress blogger or a seasoned webpage administrator who updates and edits every day, having a video component on your site is a stellar way to draw readers and keep them coming back again and again. Inspiro plays a multi-purpose role as both a video-based and standard operating WordPress theme.

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WordPress Picture Video Widget 100

Candid

JANUARY 24, 2024

As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. The top-level analytics The first thing I do is look at the big picture. Here is a peek behind the scenes into how Candid assesses our social media annually.

Social Media 52

Social Media Data Strategy Media 52

Whole Whale

JULY 7, 2023

Video Length : On Threads, all users can post videos that are five minutes long. On Twitter, users without the verified blue badge can post videos that are two minutes and 20 seconds long. On Threads, the only way to explore content is by scrolling through the home feed. Twitter does not have this feature.

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Twitter Difference Profile Badge 105

Media Cause

OCTOBER 11, 2023

It has three main components: account management, advanced analytics, and promoted hashtags (more on these capabilities later). Account Management Through its account management services, TikTok connects you with content creators. These users can then make videos using your hashtag to spread the word even further.

Marketing 59

Marketing Fundraising Social Media Video 59

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. Do your research Now we need to figure out what content works for your audience. This includes what themes to hit and what type of content you’ll share. This is your road map.

Social Media 98

Social Media Data Strategy Media 98

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. After all, your website is your biggest body of content. What are Google Analytics goals? Email sign-ups.

Analytics 35

Analytics Google Goal Track 35

Care2

FEBRUARY 20, 2024

With five packed days of online content, the Digital Strategy Summit 2024 can help your nonprofit organization skill-up in a new digital landscape! It's a comprehensive learning experience with session content that is backed up by case studies and immediately applicable to your advocacy and fundraising programs this year.

Professional 41

Professional Digital Reddit Strategy 41

Nimble AMS

JULY 11, 2022

With data from your career center, leverage your AMS prediction analytics to personalize the member experience. TECH TIP: Leverage prediction analytics at your association with the power of Nimble AMS and Salesforce’s Einstein AI. Create informational content. Build interest with non-members.

Integration 108

Integration Experiment Software Associations 108

Whole Whale

FEBRUARY 9, 2024

Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have. Below you can see how this shows up in our annual traffic in Google Analytics: 3. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference.

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Strategy Tips Google Search 98

Nonprofit Tech for Good

JANUARY 13, 2020

This is an excellent time to ensure donors have seen all the great content on your website. Create a special video from your executive director, staff, board members or even a beneficiary featuring a heartfelt thank you for donating and emphasizing one call-to-action. 2) Encourage to Volunteer.

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Action Donation Mobile Social Media 339

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Because it’s part of Metaverse, you can also add a donate button, similar to Facebook.

Social Media 52

Social Media Media Guide Social 52

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Qgiv

JUNE 29, 2021

You can mark certain posts for approval so your coworkers can provide feedback on your content. Buffer also offers analytics tools so you can learn more about your audience’s demographics and keep tabs on what posts perform best. Sprout includes content approval tools, social media analytics, and a shared content calendar view.

Social Media 89

Social Media Tools Media Create 89

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

Learn some key points to consider when planning and creating budget videos to entertain supporters and share your nonprofit’s mission online. Visual content engages more supporters . However, most nonprofits don’t have a huge movie studio to create their content in. How can Twenti help? How can Twenti help?

Video 40

Video Tips Create FAQ 40

Volunteer Hub

FEBRUARY 17, 2023

Start by Creating Compelling Content Content that is compelling to you, may not be compelling to your volunteers. Your nonprofit has a unique opportunity to create inspiring and meaningful content on social media that resonates with your volunteers and volunteer prospects. Here are some tips for creating engaging content.

Social Media 91

Social Media Volunteer Media Social 91

Nimble AMS

MAY 25, 2022

Engage potential members through branded content and personalized communications. Nimble AMS delivers a highly personalized member experience with the power of AI and predictive analytics, configurable reports and dashboards, and easy integration with career center resources and learning management software (LMS).

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Associations Technology Adopt Industry 130

Care2

JANUARY 7, 2013

Every nonprofit knows that good content is king. If you think your website is filled with outdated and boring content, you may be questioning how well you are engaging your activists and donors. Heck, even if you think you have awesome content, you are probably asking yourself the same the question.

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Metrics Content Track Analytics 71

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 10, 2011

Content curation: Best practices. Dilbert characters are talking about content curation. Scoop.It one of the premiere content creation tools is now out beta. In my own curation of content , I’m discovering many more content curators out there. Everyone can be a content curator!

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Content Analytics Instruction Instructional 96

Nonprofits Source

AUGUST 12, 2019

Think for a second, how many videos have you watched this week? If your browsing habits are anything like the majority of people’s, chances are you see at least a couple of videos every day. Video content has grown to be so ubiquitous that you’d need to go out of your way to avoid watching them. This whole month?

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Video Create Donor Los Angeles 45

NTEN

APRIL 1, 2013

Cat videos don't make themselves, and once they exist they also don't share themselves. That's only one of the reasons NTEN is excited to announce a new position and open applications for a Content Manager. NTEN seeks a creative writer with a love for technology, data, and the nonprofit technology community to join NTEN’s team.

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NTEN Content Management Offline 67

sgEngage

AUGUST 23, 2023

Assess website analytics. Combine information gathered from your user personas with your website analytics to decide how you can meet visitors’ expectations at every step of the user journey. Understandable: Your website’s content must be comprehensible to all audience members. Strategize how to meet users’ needs.

Websites 76

Websites Organization Tips Map 76

Qgiv

MARCH 29, 2023

If people love engaging with content now, the new people driven through the Ad Grant will probably also love the content as well. Nonprofits can learn more about how people engage with their website through Google Analytics , which is completely FREE. It’s a marathon, not a sprint. Dedicate time to training. Track and learn.

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Grant Google Nonprofit National 97