How Nonprofits can Use Analytics with Advocacy

Connection Cafe

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. And, through analytics and a culture of testing, some of the best advocacy and activist organizations are transforming how they listen to their supporters online.

Understanding Volunteers and Donors With Analytics

Connection Cafe

Your organization can add a field to contact forms, gated content and collateral, and marketing campaigns to identify motivations and then review this information in your CRM system. Your nonprofit can also use Google Analytics to set up conversion goals.

5 New Google Analytics Statistics For Nonprofits

TechImpact

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole.

Twitter Analytics And Your Nonprofit

TechImpact

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. It’s importance to understanding what content is driving engagement, and what content is not resonating with your audience. Twitter Analytics.

Setting up Goals in Google Analytics

NetWits

There is a lot of confusion around goal tracking and funnels in Google … Content Marketing Interactive Online Fundraising Goals Google Analytics

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7 Tips for a Successful Content Marketing Strategy

NonProfit Hub

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. Here are some tips on how to craft a successful content marketing strategy. Use different types of content.

The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics | MediaShift

AFP Blog

The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics | MediaShift : 'via Blog this

Understanding Conversion Rates in Google Analytics

Byte Technology

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered.

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5 Social Media Analytics Your Nonprofit Should Care About

TechImpact

Here at Tech Impact, we love numbers, analytics, and anything else that shows us exactly how effective our online content is. Being able to prove how much all of you love our content gives us a great feeling! The post 5 Social Media Analytics Your Nonprofit Should Care About appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Social Tech analytics data database nonprofit technology npTech

Google Analytics - Site Search

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. When you think of search engines, you probably think of Google, but maybe not Google Analytics. Your site probably has search functionality, so use Google analytics to track it.

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All About Learning Analytics

SocialFish

“When you hear “analytics”, you might think of webmaster tracking visits to their site. But learning analytics combines this sort of data analysis with student interaction in online education tools, aiming to create a more integrated and customized learning experience.

Becoming the Analytics Expert (or at Least Intermediate Data Nerd)

Connection Cafe

During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. The area of analytics and data consumption is still evolving.

Nonprofit Website Analytics: Why And What You Should Care About

TechImpact

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important?

How to Read Google Analytics Reports In Three Steps

John Haydon

Google Analytics can be overwhelming. The post How to Read Google Analytics Reports In Three Steps appeared first on John Haydon. Content Marketing google analyticsEven if you use it regularly, it can often seem like a jumbled blur of strange numbers and labels.

How to Setup Google Analytics Goals

John Haydon

If you want to be smart about using Google Analytics, the first thing you have to do is setup Google Analytics Goals. With goals, Google Analytics starts making a whole lot more sense. What are Google Analytics Goals? Content Marketing

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them.

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Amp Up Your Digital Marketing with Google Analytics

Byte Technology

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.”

Content Strategies for Nonprofit Websites

VisionLink

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Remember, creating the most valuable website content takes time.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.

How To Get More Online Donations With Content Marketing

Nonprofits Source

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know that writing content for donor intent can be used to target people ready to donate online content can also be used to target donor intent?

10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. 10 Steps to Create a Content Calendar. 1) Organise your existing content.

It Slices, It Dices … It’s Google Analytics Advanced Segments!

NetWits

This post is part of an ongoing series about getting the most out of Google Analytics. If you’d like to start with the basics, read Intro to Google Analytics or Understanding your Audience through Analytics. Or, check out all of My Posts on Google Analytics.

Is Your Nonprofit's Content Effective?

Frogloop

Are Google Analytics your best friend? Analytics and metrics are what should be informing your content, your strategy, and your nonprofit campaigns. They cover what your analytics should look like, and what exactly you should be measuring.

Google Analytics for Nonprofits - Part 1

Connection Cafe

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Most clients I’ve talked to have Google Analytics installed, but aren’t always sure how to use it effectively. Author: Alissa Ruehl.

Optimize Your Nonprofit’s Content Marketing

TechImpact

Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Image courtesy of Web Business Agenda.

3 Alarming Stats About Nonprofit Content Marketing

TechImpact

The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. It all comes down to what content you make public, and what your goals are. 92% of nonprofits use content marketing. Image courtesy of mdsone.com.

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Know Your Audience: How to Use Google Analytics With Your WordPress Site

Byte Technology

They know what sorts of content they want to read and explore. By using the absolute go-to tool for digesting feedback: Google Analytics. Therefore, to join the ranks of successful website owners you need to get up and running with Google Analytics. First you’ll need to create a Google Analytics account by visiting the signup page. Next click on the “sign up” box on the “start using Google Analytics” page and choose “website” when asked “what would you like to track?”.

5 Steps to Content Marketing Success for Arts and Cultural Nonprofits

Connection Cafe

According to the new Nonprofit Content Marketing report from Blackbaud and Content Marketing Institute , 38% of nonprofits plan to increase their content marketing budget in the next twelve months. How can arts and cultural organizations start leveraging content marketing?

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Don’t automate your content, humanize it

SocialFish

The answer to this would be a social media management (SMM) tool, which allows you to schedule and queue posts without having to visit each platform to share content with your audience. Content Strategy Implementation Industry Insider This post originally appeared on the Fixation blog.

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. What content on the website is most popular? Content Strategy.

Learning Analytics: Big Data Applied to Training, Teaching, and Learning

Beth's Blog: How Nonprofits Can Use Social Media

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. Two or three years to adoption: Learning Analytics (K-12/Higher Ed), Open Content (K-12), Games and Gamification (Higher Ed). Learning and Knowledge Analytics.

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Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth's Blog: How Nonprofits Can Use Social Media

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement.

Top 5 Content Management Systems Drive 62% of Nonprofit Websites [INFOGRAPHIC]

Connection Cafe

Recently, I dug under the web’s couch cushions to understand which content management tools nonprofits are currently using to manage their websites. We found over 90 different content management systems being used by the nonprofits of our study.

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11 Content Marketing Tools To Promote Your Blog

SocialFish

You know how I love posts about content curation tools. —————— Effectively promoting content is often the most challenging variable in the content marketing craze. This is a topic like content marketing, social media management etc.

What Social Media Analytics Can’t Tell You About Your Audience

Beth's Blog: How Nonprofits Can Use Social Media

What is important is that when you look solely at your social media analytics – say for example what content gets the most views or engagement, the data represents only one part of your audience.

You have been abandoned

NetWits

Content Marketing Interactive Mobile Online Fundraising Web Design Donation Forms Google AnalyticsMost nonprofit websites see a donation form abandonment rate of around 50% - 70%.

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How to Design Your Content Strategy

SocialFish

Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. Your New Content Strategy from Bob LeDrew – Translucid Communications. Build a spreadsheet of the content you have to share online.

Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Not only do you need to pre-plan your content using an editorial calendar but coordinate and assign tasks and organize your content assets and curation. And, then there is the task of putting fingers to keyboard and creating the content as well as curating.

The Essentials to Writing a Content Marketing Strategy | Every Nonprofit Communicator Needs to See This.

Connection Cafe

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. content curation. Content Marketing

Why Your Nonprofit Needs A Content Marketing Blog

TechImpact

In recent years, analytics have added an all new dimension to the website. Here are 4 reasons your nonprofit needs a focused content marketing blog sooner rather than later. Website content does not change. Image courtesy of bp.

6 Chrome Extensions That Are Perfect for Content Marketers

SocialFish

Content marketers usually have a lot on their hands. They are responsible for content discovery, content curation and audience engagement for multiple accounts. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes.

5 Tips For Nonprofits Using Image Driven Content Marketing

TechImpact

Focus content to audience and your nonprofit’s objectives. While utilizing images, infographics, and visuals, ensure your content is inline with both your nonprofit’s goals and your audience’s expectation. Having analytics to support your endeavors is of course paramount.

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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing influences donor behavior.