EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Media Cause

JULY 11, 2023

While there’s a common concern that automated email marketing may seem impersonal, it is, in fact, an invaluable tool for nonprofits to build and strengthen relationships with supporters when executed thoughtfully. This is key in building and maintaining relationships with supporters. Why Automated Email Marketing?

email 52

email Service Marketing Metrics 52

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. This is one way communications and there is nothing social about it. Focus on Target Audiences.

Metrics 75

Metrics Brain Social Media Social Network 75

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This includes: Email databases Website analytics CRM systems Online giving platforms.

Personal 101

Personal Test Demographics Analytics 101

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Are people sharing your content with their friends and inspiring them to get involved with your organization? The human brain is the best analytics tool. Why is Social Media Data Important? Is it positive? Is it hostile?

Metrics 77

Metrics Social Media Media Social 77

Kindful

MARCH 25, 2021

Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. Email tools.

Communication 98

Communication Donor Data Guide 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” Yet, there are those constant nagging questions. On Twitter, it is retweets.

Metrics 96

Metrics Facebook Data Measure 96

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Sales Ops Metrics & KPIs. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt. Data Analytics. Today, sales teams harness the power of big data analytics, artificial intelligence and machine learning to improve performance and future proof profitability.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

sgEngage

JANUARY 30, 2024

In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships. These solutions leverage predictive analytics to help anticipate future donor actions. How AI Fundraising Tools Work There are many types of AI fundraising tools that suit a wide range of needs.

Tools 86

Tools Donor Fundraising Survey 86

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. What is the way out of this problem?

Metrics 97

Metrics Benchmark Facebook Experiment 97

sgEngage

AUGUST 23, 2023

Assess website analytics. Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. Understandable: Your website’s content must be comprehensible to all audience members.

Websites 79

Websites Organization Tips Map 79

Whole Whale

JANUARY 28, 2023

Basically the potential podcast listeners are there – if you have the right content. The most attractive aspect of the medium is how intimate the relationship can be with the audience. As of 2019 (no retroactive data prior), Apple iTunes Connect has podcast analytics for feeds hosted on the platform.

Podcast 52

Podcast Measure Feeds Plugin 52

Care2

MARCH 23, 2022

The Digital Strategy Summit (March 28-April 1) is five days of online content bringing you and your team the latest trends in digital strategies for nonprofits, charitable campaigns, and advocacy movements. Both SEO and Google Analytics have a mysterious air to them and seem difficult, but they couldn’t be easier.

Digital 41

Digital Strategy Learning Online 41

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide! Fundraising.

Social Media 52

Social Media Media Guide Social 52

sgEngage

NOVEMBER 10, 2023

Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. Donor management software consolidates these time-consuming processes to make it easier for organizations to utilize donor metrics.

Donation 52

Donation Blackbaud Retention Gift 52

NetWits

JULY 10, 2012

Here’s how some of the top educational institutions are using Facebook to engage, inspire and build lasting relationships with their students and their families ( Includes slides below ). Make your blog the place where you produce original content that’s tailored to your audience. Create great content. Cornerstone.

Social Media 251

Social Media Media Social Slides 251

The NonProfit Times

MAY 23, 2024

The underlying analytics were impressive. Fundraisers have other metrics available. Any number of variables can influence these metrics. The length of an email, the frequency with which you send out emails, and the time of day or day of the week an email gets sent can also impact these metrics.

Test 52

Test email Spam United States 52

DNL OmniMedia

JUNE 28, 2023

Use a fundraising dashboard to visualize data analytics. To successfully engage donors, you need a capable and dedicated constituent relationship management (CRM) system. Use a fundraising dashboard to visualize data analytics. In just one glance, you can gain insights to improve donor relationships. Let’s get started.

Platform 52

Platform Donor Online Social Media 52

Qgiv

OCTOBER 9, 2023

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. The relationship cause marketing helps you build offers you a previous connection you can approach for future sponsorships, collaborations, and matching gift programs. What is cause marketing?

Causes 52

Causes Marketing Impact Guide 52

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Pay attention to which types of content your supporters engage with the least to find opportunities for improvement. Professional support.

Nonprofit 119

Nonprofit Audience Library Research 119

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. Facebook Rolls Out New Metric: People Talking About. “People Talking About This” will be the new Facebook metric, both for page owners and Facebook users.

Metrics 129

Metrics Facebook People Change 129

sgEngage

JULY 15, 2023

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. Segment Donors The biggest tip for building a beneficial relationship with donors is understanding the person behind the donation.

Management 52

Management Donor Blackbaud Retention 52

Whole Whale

MAY 3, 2023

Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Again, Whole Whale’s content is shown as a footnote in the context of a full answer. As chatbots and voice assistants provide direct answers, people may not click through to content. Track upstream search-side metrics.

Search 52

Search Grant Organization Voice 52

Whole Whale

MAY 3, 2023

Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Again, Whole Whale’s content is shown as a footnote in the context of a full answer. As chatbots and voice assistants provide direct answers, people may not click through to content. Track upstream search-side metrics.

Search 52

Search Grant Organization Voice 52

Allegiance Group

APRIL 15, 2024

To make a positive first impression and foster deep, long-term relationships with potential donors, center your purpose in your donor acquisition strategy. Direct prospective donors to your donation page by adding inline donation forms or lightboxes to your top-performing content. Optimize your donation form.

Fund 52

Fund Donor Strategy Search 52

Nonprofits Source

MAY 25, 2023

To draw patients out of the market and establish enduring relationships with them, you’ll need a full-proof marketing strategy that sets your organization apart. Make necessary changes based on your collected metrics and look for ways to improve your care quality.

Goal 52

Goal Tips Review Map 52

Whole Whale

SEPTEMBER 8, 2023

The goal is to develop sustained relationships through habitual positive exposures. Immediacy and response are key, even as short-form content proliferates. The metrics showed the ads were not effectively driving growth. Google Analytics is a must-use tool to help understand your campaign performance.

Lesson 59

Lesson Fundraising Digital Test 59

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. If you’re not using social media to meet supporters where they are, then you’re missing out on an opportunity to build meaningful relationships and drive support for your mission. . The better the content, the more interaction it will receive. Producing irrelevant content.

Marketing 52

Marketing Social Media Nonprofit Integration 52

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Consider developing high-quality content across the following platforms: Email.

Virtual 69

Virtual Build Stream Software 69

Bloomerang

APRIL 12, 2022

They can then use the information in the software to reach out to donors with personalized communications, ensuring they’re building genuine relationships with their supporters. Having this data in one place will help you create a more effective fundraising and communication strategy and build deeper relationships with your donors. .

Software 100

Software Management Donor Guide 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!

Analytics 50

Analytics Web Metrics ROI 50

Qgiv

JANUARY 16, 2024

What we love about Fun Team Events Fun Team Events helps build communities by strengthening relationships through interactive virtual activities. This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement.

Software 52

Software Tools Management Registration 52

Saleforce Nonprofit

JUNE 3, 2022

Three key themes emerged from the Summit: The power of building strong relationships to achieve your mission; the importance of flexibility, integration, and innovation to support your mission in times of change and growth; and the value of having secure data to gain deeper insights. . Relive Highlights from Nonprofit Summit. Watch On Demand.

Nonprofit 73

Nonprofit New York City San Francisco Oracle 73

Top Nonprofits

MARCH 12, 2021

This can make the interaction feel more personal, and we all know that more personal = better relationships = more loyal donors. Consider making some small tweaks to the tone of your content to make it more fun, casual, and relatable. Providing insights into fundraising metrics and trends. Predicting outcomes.

Trend 98

Trend Campaign Fundraising Mobile 98

sgEngage

JUNE 9, 2023

Table of Contents Grant Lifecycle Who Handles Grant Management for Grantmaking Organizations? Pre-Award Stage Generating Grant Guidelines Developing grant guidelines requires creating a comprehensive outline of the grant’s objectives, eligibility requirements, application procedure, and evaluation metrics.

Grant 52

Grant Management Award Evaluation 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age.

Measure 103

Measure Storytelling Metrics Phase 103