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How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities.

Analytics 169
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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

Analytics 169
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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
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Build a Marketing Dream Team—Welcome AI

.orgSource

podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), AI, your new marketing assistant, is happy to help.

Team 221
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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

By pinpointing who is purchasing products or services, associations can tailor offerings to ensure maximum appeal and engagement. There’s an untapped pool of Fortune 1000 companies willing to align and provide funding to associations with aligned missions. We’ve also seen a shift in how associations approach affinity programs.

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Why 2022 is the year to get started with artificial intelligence and predictive analytics for your association

Nimble AMS

Modern technology now makes it easy for associations to put predictive analytics and AI to work for their organization. . Read on to learn more about why now is the time to get going with AI and predictive analytics. You’ve probably heard a lot about predictive analytics and artificial intelligence (AI) in the past few years.

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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage.

Content 130