Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.

Video 137

Video Social Media Evaluation Audience 137

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.

Video 101

Video Support Tips Audio 101

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. This type of numbers-based analytic approach is useful not just internally but externally as well. Development is a data game.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Nonprofit Tech for Good

APRIL 2, 2023

8) Creating New and Exciting Fundraisers Looking for inspiration for a new fundraising challenge or a fresh approach to your campaign emails? 6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics?

Tools 359

Tools Fundraising Analytics Analysis 359

sgEngage

APRIL 11, 2022

Advocacy campaigns have evolved over the past few years, dramatically changing how nonprofit advocacy is conducted. While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. Make campaigning convenient for your supporters. .

Advocacy 79

Advocacy Awareness Virtual Campaign 79

Qgiv

JUNE 29, 2021

To make posting easier, we’ve rounded up some of our favorite time-saving tools to help you create the best nonprofit social media campaign ever. Buffer also offers analytics tools so you can learn more about your audience’s demographics and keep tabs on what posts perform best. The good news? We’re here to help!

Social Media 89

Social Media Tools Media Create 89

Twenti - Digital Marketing For Nonprofits

MAY 12, 2020

6 Entertaining Nonprofit Online Campaigns. Non-profit campaigns don’t need to be upsetting! Here are 6 non-profit campaigns that took a more lighthearted approach. Campaigns Don’t Have To Be Sad! These funny non-profit online campaigns will make you laugh, cry and maybe even donate. by Olivia Warnes.

Campaign 52

Campaign Online FAQ Nonprofit 52

Qgiv

SEPTEMBER 14, 2021

Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices. Giving Tuesday FAQs 15+ Surefire Giving Tuesday Campaign Ideas to Set You Up for Success Giving Tuesday Campaign Best Practices. See how Qgiv can help you bring your Giving Tuesday campaign ideas to life!

Campaign 98

Campaign Ideas Giving Tips 98

Nonprofit Tech for Good

APRIL 10, 2022

MoveTheWorldUK captures all three complete with emojis and a campaign hashtag: Next, to add credibility to your Twitter Profile, upgrade your account to a Professional Profile and categorize your profile as a “Non-Governmental & Nonprofit Organization.” Upload powerful photos and videos.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Qgiv

OCTOBER 18, 2022

Email Fundraising Campaign Strategies for Giving Tuesday. Check your email analytics. Before you start planning your Giving Tuesday email campaign, take a look at your email analytics. Once you’ve compiled this information, you can use it to create more attention-grabbing emails for your Giving Tuesday email campaign.

email 52

email Campaign Strategy Giving 52

Nonprofit Tech for Good

JANUARY 13, 2020

Create a special video from your executive director, staff, board members or even a beneficiary featuring a heartfelt thank you for donating and emphasizing one call-to-action. This video does not need to be a costly production, but a genuine acknowledgment. Your CTA can be any of the aforementioned ideas.

Action 333

Action Donation Mobile Social Media 333

Nonprofit Tech for Good

JULY 2, 2020

It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page. You should also create a mixture of photo and video content. Posting both photos and videos will ensure you reach the most people possible with your content.

Fundraising 327

Fundraising San Diego Influence Profile 327

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Email sign-ups.

Analytics 35

Analytics Google Goal Track 35

M+R

DECEMBER 8, 2023

They pass important information to your CRM or analytics tracking system and website. Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. UTMs are specific to Google Analytics. the nonprofit fundraising apocalypse.

Track 104

Track Digital Change Fundraising 104

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. Keep an eye on your campaign progress as soon as you open the app with the dashboard. Individual tasks.

Org 83

Org Raise Tools Help 83

Nonprofit Tech for Good

JANUARY 17, 2019

Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. The first step is to organise your existing content from previous campaigns and events. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

Calendar 275

Calendar Social Media Content Media 275

Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. Transparency.

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Tips, Templates, and Best Practices for Your Giving Tuesday Campaign.

Strategy 260

Strategy Fundraising Social Media Nonprofit 260

Twenti - Digital Marketing For Nonprofits

MAY 18, 2020

8 Ways To Make Your Marketing Campaign Eco-Friendly. Even nonprofits have a responsibility to the planet, here’s how to make sure your marketing campaign is eco-friendly and successful. How To Make Sure Your Nonprofits Marketing Campaigns Are Eco-Friendly. 8 Ways To Make Your Marketing Campaign Eco-Friendly .

Campaign 52

Campaign Marketing Green FAQ 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 1, 2019

Find out how these 8 nonprofits cracked the code with engaging campaigns that turned thousands of followers into donors. . How can social media campaigns be engaging, inspiring – and effective? These outstanding examples are social media campaigns that have expertly used the platform to further their cause. by Zoe Allen.

Social Media 40

Social Media Campaign Media Social 40

Bloomerang

DECEMBER 19, 2023

The GAHC had been using Excel to manage campaigns but didn’t have a way to view each donor’s giving history and other crucial donor information. Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics. transaction fee.

Software 90

Software Free Tools Adobe 90

Nonprofit Tech for Good

AUGUST 9, 2021

3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

Linkedin 360

Linkedin Practice Social Media Sponsor 360

Connection Cafe

FEBRUARY 8, 2018

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. Some social media campaigns are empowering; others are dispiriting. Telling the difference between effective and ineffective online campaigning requires expanding our frame of reference. It’s also about listening.

Analytics 31

Analytics Advocacy Chapter Environment 31

Forum One

AUGUST 12, 2021

Pretty soon, nonprofit fundraisers everywhere will start thinking about their end-of-year campaigns. Review existing analytics and donor research to make sure your end-of-year fundraising is based on insights about your particular donors, not generalizations. Bonus points for video! Know and grow your audience.

Digital 86

Digital Fundraising Analytics Offline 86

sgEngage

AUGUST 23, 2023

Assess website analytics. Combine information gathered from your user personas with your website analytics to decide how you can meet visitors’ expectations at every step of the user journey. Your organization may accept donations online to support your annual giving campaign , a capital campaign, or other fundraising initiatives.

Websites 82

Websites Organization Tips Map 82

Media Cause

NOVEMBER 15, 2022

While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot. UTMs are necessary for campaign and program tracking. You can find a quick guide to manual tagging in Google Analytics here. How does UTM Tracking Work?

Guidelines 52

Guidelines Track Practice Analytics 52

Qgiv

SEPTEMBER 11, 2023

While your marketing campaign for Giving Tuesday should start a couple months before the day, it’s important to plan out your day-of schedule for donor communications, and knowing when donors give can help you know when to send out your appeals for donations. Post your first video around 9:00 a.m. to 9:00 a.m. and 1:00 p.m.

Donation 83

Donation Giving Time Social Media 83

Qgiv

AUGUST 21, 2023

Many organizations use GivingTuesday as a social media campaign to increase fundraising and spread awareness for their cause. Once you know what worked and what didn’t, you can start looking at the current trends in fundraising to create the best GivingTuesday campaign to maximize your donor acquisition and retention.

Template 98

Template Retention Stream Social Media 98

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. You May Also Enjoy: Video: Tableau for Advancement . trillion to $15.4

Blackbaud 94

Blackbaud Report Chart Analytics 94

Allegiance Group

APRIL 15, 2024

Evaluate past fundraising and acquisition campaigns. Select communication channels and advertising platforms for the campaign. Launch your campaign. Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content. the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

Volunteer Hub

JANUARY 3, 2022

Facebook live lets you stream video content directly to an audience in real time. The “donate button” feature allows nonprofits, and their supporters to push their fundraising campaigns in a new social way. Facebook has truly become a great nonprofit marketing tool. The most notable new feature is called Facebook live.

Facebook 95

Facebook Tools Fundraising Stream 95

Nonprofit Tech for Good

APRIL 14, 2014

At the time this book went to press, the Instagram tool set was limited primarily to sharing photos or 15-second videos, adding text-based captions, and liking photos. When the event is over, you can convert the images into a web-based slideshow using Slidagram or a video slideshow using Flipagram. Use Instagram to Report Live.

Practice 256

Practice United States Images Stats 256

Care2

NOVEMBER 18, 2011

Do you use Google Analytics? If so, get ready for a new, redesigned version that is packed with some great features and analytics. Google Analytics reported that people have shared that they've had difficulties using traditional path analysis tools. traffic source, campaign, browser). watching videos. Pretty cool.

Analytics 74

Analytics Google Digg Bookmarking 74

Get Fully Funded

JUNE 1, 2021

Set up a Facebook fundraiser yourself, either a full-on campaign or a mini-fundraiser like a $5 Friday. Setting Up a Facebook Fundraiser First, let’s look at the Facebook fundraiser, one where you set up the campaign yourself. Once you are approved, you’ll be ready to launch your campaign. Go here to set up your campaign.

Facebook 124

Facebook Game Fundraising Campaign 124

Bloomerang

JUNE 11, 2021

So I’ve run major capital campaigns as big as $600 million and manage budgets $1.2 How do you do employ giving campaigns? . How do you develop, you know, your research analytics? So any kind of capital campaign that’s, you know, usually about $1 million up to $600 million. . There’s my bio.

People 81

People Community Video Podcast 81

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Instagram integrates well with Facebook campaigns.

Digital 52

Digital Practice Donor Strategy 52

M+R

JUNE 22, 2023

I won’t even tell you about the hours I have spent watching YouTube videos and coveting a 3-D printer like Gollum with a ring. In some ad campaigns we’ve seen CPAs 80% lower for re-activating previous subscribers compared to the cost of finding a new email subscriber!

Los Angeles 101

Los Angeles Audience Google Channel 101