Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Dan is the Digital Marketing Manager for Feeding America where he oversees the execution of their external digital strategy which includes social media. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page.

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Feeds Social Media Measure Summary 102

Nonprofit Tech for Good

JULY 2, 2020

It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page. For example, Feeding America is a nonprofit with a national network of more than 200 food banks. Work With Influencers.

Fundraising 325

Fundraising San Diego Influence Profile 325

CauseVox

MARCH 1, 2024

Research The first step is finding as much information as you can from your existing analytics. Website analytics: help us track donation page interactions and web traffic. Website analytics: help us track donation page interactions and web traffic. You can gather some data (especially demographic data) from other analytics.

Audience 82

Audience Donor Survey Demographics 82

Connection Cafe

APRIL 3, 2019

Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit. Much of the data we have historically focused on in P2P is in the form of descriptive and diagnostic analytics. The thing with these analytics though is they focus predominantly on what’s happened in the past.

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Analytics Data Fundraising Amazon 35

Nonprofit Tech for Good

AUGUST 9, 2021

3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

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Linkedin Practice Social Media Sponsor 362

Qgiv

JANUARY 3, 2024

Some key features of Qgiv’s text fundraising platform include: Customizable campaign options Real-time donation tracking Integration with Qgiv’s other fundraising solutions These key features provide you with an end-to-end fundraising solution through one platform, rather than needing to use different platforms for different types of fundraisers.

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Platform Giving Plugin Pledge 59

Amy Sample Ward

JUNE 15, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). The Analytics Challenge is a ½ day event at X Change conference on September 13th. Feeding America has utilized numerous Call2Action Sparks.

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Hunger Web America Case Study 120

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 82

Fundraising America United States Track 82

Classy

JUNE 8, 2021

But as you gain more followers, you also gain access to their networks, since the content they’re engaging with will show up on their connections’ feeds. . You can also use LinkedIn’s targeting features to get your message in front of exactly the right people when you run paid advertising campaigns.

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Linkedin Nonprofit Search Hosting 121

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

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Fundraising Mail Law Donation 344

Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. Transparency.

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Social Media Media Guide Social 52

Qgiv

SEPTEMBER 11, 2023

While your marketing campaign for Giving Tuesday should start a couple months before the day, it’s important to plan out your day-of schedule for donor communications, and knowing when donors give can help you know when to send out your appeals for donations. Facebook For Facebook, ramp up to three to five posts on Giving Tuesday.

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Donation Giving Time Social Media 83

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Instagram integrates well with Facebook campaigns.

Digital 52

Digital Practice Donor Strategy 52

3rd Sector Labs

JUNE 17, 2014

Now, imagine if your data quality is poor, and, say, 4% of your donor data is unreliable, but you don’t know this going into your campaign. And executive leadership is left thinking that the campaign was a failure, that your tactics did not work well. The opposite is true, but poor data quality skews the results.

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Retention Donor Data Advice 148

AccelEvents

AUGUST 16, 2021

You must set aside planning for your brand’s marketing campaign and the event strategy while putting in place processes before, during, and after the event. . You may also want to invest in high-quality production equipment so that the live-stream feeds are of premium quality. . Brand insights and analytics. Popular sessions.

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ROI Badge Synchronous Sponsor 98

Amy Sample Ward

NOVEMBER 5, 2012

There are examples of organizations succeeding with a certain campaign but when the campaign is over, they aren’t sure what to do. In fact, even their new Promote function provides nonprofits and campaigns with a rather compelling new tool for engaging organizations most ardent supporters.

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Comment Share Support Facebook 259

Whole Whale

MAY 12, 2020

Searching on Podcasts.Apple.com and Podcasts.google.com and Spotify can help you create a contact list of potential list of podcasts (quick hack: most podcasts list the <itunes:owner> email in their feed). Radio shows have done this for decades with their ‘be the 100th caller’ type of campaigns. Cast Feed Validator by Blubrry.

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Podcast Audio Feeds YouTube 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2012

I’ve been using Feedburner for my blog RSS Feeds since 2005! It is time to self-host your RSS feed many people wondered? Rumors that Google will close Feedburner are circulating again, but this time there is an option for an RSS hosting service, although not free. to reflect the change in feed service.

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Time Plugin RSS Feeds 96

AccelEvents

JUNE 16, 2021

On top of that, event marketers will have streamlined access to analytics, insights, and leads. . Event Platform Analytics and Insight. One of the best parts of event management software is that it provides event analytics. Intuitive Marketing: Post-Event Engagement and Social Media Campaigns.

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Platform Avatar Virtual Registration 52

sgEngage

OCTOBER 11, 2023

Every social media site uses algorithms to determine what content is displayed on a user’s feed. By embracing new tools and techniques—from social media and email campaigns to analytics and optimized giving processes—you can uncover sources of new donors that may be right under your nose.

Donor 84

Donor Social Media Websites Content 84

Socialbrite

MARCH 24, 2020

Listening in on social media conversations around a cause brings a slew of insights important for the success of nonprofit campaigns. Leads feed. Hence, in the age of social media listening tools, conducting a survey, a poll or research is only a matter of fetching the data that’s already there and applying inbuilt analytics to it.

Social Media 69

Social Media Guide Media Social 69

NetWits

NOVEMBER 24, 2010

You can listen for mentions of your organization, products you sell, your executive director or a figurehead’s name, special events you are running, causes you support, campaigns you are managing, and so on. Here are a few ideas for you: Keywords you use on your website or in your analytics. Campaigns you’re managing.

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Social Media Media Social RSS 171

AccelEvents

NOVEMBER 27, 2020

Virtual event platforms are designed to allow for connectivity, networking opportunities, streamlined integration, analytics, and smart web hosting all in one program. They could even have someone interacting with the products or services in the live feed so viewers get a better understanding of the products/services. .

Industry 98

Industry Virtual Stream Hosting 98

NonProfit Hub

JANUARY 9, 2018

You can also access your newsfeeds and establish RSS feeds for keywords. Sprout Social’s smart system offers marketing analytics for you to see the best times for your nonprofit’s social media interactions. Buffer allows you to schedule your posts for social media ahead of time and curate content from other websites through feeds.

Communication 38

Communication Tools Social Media Nonprofit 38

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. Improving Direct Marketing Response with Online Advertising by Richard Becker, President of Target Analytics.

Content 120

Content Marketing Free Fundraising 120

3rd Sector Labs

JULY 24, 2015

Most charities raise money from many different sources – direct mail appeals, online donations, events, workplace giving campaigns, and matching gift programs to name a few. We have all heard the proverb: Give a man a fish, you feed him for a day. Teach a man to fish and you feed him for a lifetime. That is a problem.

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Data Donor Giving Fundraising 100

Care2

JUNE 21, 2013

Join Care2, Blackbaud and Feeding America for this free Expert Webinar, and discover the essential tips that can help you stay ahead of the curve. How leading nonprofits use benchmarks to optimize their campaigns. How Do You Measure Up? Current Shifts and Tips in Online Marketing & Fundraising Thursday, 6/27 at 2pm ET.

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Benchmark Measure America Blackbaud 56

Pamela Grow

MARCH 10, 2021

Is there an organization you could partner with, as Feeding America did with Mother Jones? The story you use in your May e-news can be used in your April fundraising campaign. ” Focus on the stories that resonate most with your supporters (here’s where your data, including Facebook analytics, can come in handy).

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Newsletter email Nonprofit Headline 88

Amy Sample Ward

MARCH 30, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Social media has become an integral part of UNICEF’s outreach strategy for main publications and campaigns."

Web 132

Web Journal Children Global 132

NTEN

JULY 18, 2011

You’ll get access to an incredibly detailed set of analytics about the people who engage with your site. Click here for more information about the Facebook analytics you’ll get access to by adding a ‘Like’ button. Then you can message fans of that page and your website will show up in their news feed as one they ‘Like.’.

Facebook 74

Facebook Social Media Advocacy Site 74

NTEN

MAY 23, 2014

It was very tough to narrow down to the following group, but we''re thrilled to have them on board. It was very tough to narrow down to the following group, but we''re thrilled to have them on board.

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Austin Michigan Atlanta Director 67

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

Let’s dissect an act of sense-making using Facebook Insights. Your Facebook Insights analytics programs is most likely going to give you some “associated metrics.” What does that actually mean? How do you do it? Does it require some special gift? ” If you look at this out of context, it become trivia.

Skills 108

Skills Facebook Literacy Metrics 108

DNL OmniMedia

APRIL 1, 2024

The end results are more effective fundraising campaigns, increased donor retention, and higher fundraising success rates. Is Data Warehousing Right for Your Nonprofit? This empowers fundraisers to more easily identify high-value donors, understand their preferences, and personalize outreach efforts.

Data 52

Data Guide Proposal Nonprofit 52

AccelEvents

NOVEMBER 27, 2020

Virtual event platforms are designed to allow for connectivity, networking opportunities, streamlined integration, analytics, and smart web hosting all in one program. They could even have someone interacting with the products or services in the live feed so viewers get a better understanding of the products/services. .

Industry 52

Industry Virtual Stream Hosting 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. In the end only one thing worked: small, “non-threatening&# pilots.

Measure 101

Measure Social Media Media Benchmark 101

Care2

DECEMBER 12, 2011

Burn your feeds – You’ll want to make setup your RSS feeds properly in Feedburner so that you can track subscriber numbers and click-throughs from RSS readers. Feedburner will also make sure your site feed is recognized by major browsers and feed readers.

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Websites Plugin Test Feeds 73

Care2

JUNE 18, 2011

As savvy marketers and nonprofit campaigners know, numbers can be sliced and diced. Organizations have little control over how things are displayed in their Facebook page and what shows up on people’s feeds. Analytics are limited. Just look at the success of Obama’s last Presidential Campaign. ThatsTheTruth.

Social Media 78

Social Media Media Social Stats 78