Analytics Campaign Feeds Policy 
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 9, 2010
Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Dan is the Digital Marketing Manager for Feeding America where he oversees the execution of their external digital strategy which includes social media. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page.
Nonprofit Tech for Good
AUGUST 9, 2021
3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).
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Nonprofit Tech for Good
APRIL 3, 2022
Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.
Allegiance Group
MAY 18, 2023
Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Instagram integrates well with Facebook campaigns.
Pamela Grow
MARCH 10, 2021
Is there an organization you could partner with, as Feeding America did with Mother Jones? The story you use in your May e-news can be used in your April fundraising campaign. ” Focus on the stories that resonate most with your supporters (here’s where your data, including Facebook analytics, can come in handy).
Qgiv
JULY 27, 2021
80% of your posts should add value to your followers’ social media feeds. The third main responsibility of a social media manager is community management–answering questions, DMs, comments, maybe creating policies if you work in a controversial or polarizing issue and need to make sure your community is safe. Summarize it!
Qgiv
JULY 29, 2021
Whether supporters are donating through text or accessing your online donation page on their smartphones, it’s imperative that your organization has the tools, resources, and best practices to conduct a successful mobile fundraising campaign. Pick a word that is relevant to your mission or specific campaign. Have an opt-in policy.
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