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Build a Marketing Dream Team—Welcome AI

.orgSource

Supercharge SWOT Analytics “There are so many marketing tasks where AI can take up the drudgery and open space for more creative pursuits. Customer surveys. Customer surveys can give you valuable insights into your customers’ thoughts and feelings about your company. Here’s a list of providers courtesy of Bard.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Research The first step is finding as much information as you can from your existing analytics. Website analytics: help us track donation page interactions and web traffic. Website analytics: help us track donation page interactions and web traffic. From there, you can analyze the data.

professionals

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Great reads from around the web on June 15th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). The Analytics Challenge is a ½ day event at X Change conference on September 13th. Feeding America has utilized numerous Call2Action Sparks.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

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“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Now, imagine if your data quality is poor, and, say, 4% of your donor data is unreliable, but you don’t know this going into your campaign. And executive leadership is left thinking that the campaign was a failure, that your tactics did not work well. Can you share that survey? QUESTION: Last question.

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The complete guide to social media listening for nonprofits

Socialbrite

Listening in on social media conversations around a cause brings a slew of insights important for the success of nonprofit campaigns. Surveys, polls and research of any scope. Leads feed. Surveys, polls, and research of any scope. Here’s what social listening tools can do for social good: Reputation management.

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3 Proven Ways to Find and Convert New Donors

sgEngage

Every social media site uses algorithms to determine what content is displayed on a user’s feed. By embracing new tools and techniques—from social media and email campaigns to analytics and optimized giving processes—you can uncover sources of new donors that may be right under your nose.

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