Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.

Measure 103

Measure Learning Metrics Social Media 103

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 5) Select metrics and monitor campaign performance.

Facebook 236

Facebook Fundraising ROI Virginia 236

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. Are you able to measure outcomes that directly relate to your cause?

Metrics 261

Metrics Nonprofit Profile Platform 261

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Despite the difficulty of working measurement in a generic way, the output from sessions was quite valuable.

Measure 101

Measure Social Media Foundation Reflection 101

Bloomerang

AUGUST 16, 2021

If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. Here are some of the questions you might ask in order to understand what metrics to track: . That which gets measured gets done!

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. By exporting data, users can maintain access to historical comparisons and enable future analysis.

Analytics 50

Analytics University Data API 50

Candid

AUGUST 18, 2021

Artificial intelligence works through machine learning, which involves the discovery and analysis of deep patterns in datasets. Machine learning technology uses these patterns to train predictive algorithms that will measure specific propensities and make predictions. Data analysis for planning campaigns is the perfect example.

Course 130

Course Fundraising Analysis Mail 130

NTEN

JANUARY 30, 2013

In the annual letters from Bill and Melinda Gates which was released today, measurement takes center stage. But in the past year I have been struck again and again by how important measurement is to improving the human condition.

Measure 96

Measure Ethiopia Nigeria Analysis 96

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Google’s Data Studio, a more advanced tool, was also used by many of our clients looking to set up more sophisticated analysis. What efforts need to be fine-tuned, or overhauled completely?

Time 71

Time Metrics Analytics Adopt 71

Saleforce Nonprofit

JULY 22, 2021

How rigorous or complex should the analysis of impact data be? Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Here’s how we think about impact management at Salesforce: Impact management combines elements of: Impact measurement.

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites. Benchmarking Study by Devon Smith. Benchmarking Study by Devon Smith.

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Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. 2. Don’t Be A Zoombie Repeating the Mistakes of the Past.

Measure 98

Measure Data Facilitation Teen 98

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. The idea of data analysis is to work smarter, not harder.

Data 69

Data Metrics Nonprofit Analysis 69

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Take for example their coverage on food that is devoured by a devoted flock of foodies.

Measure 97

Measure Policy Social Media Green 97

Candid

MAY 4, 2023

Here we share four key insights from our recent analysis of Candid’s nonprofit demographic data and what they mean for the nonprofit sector today. iii For example, approximately 36% of nonprofits overall work in human services. To help uncover what this demographic data can tell us about diversity and representation in the U.S.

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Demographics Share Data Taxonomy 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Cloud 4 Good

DECEMBER 7, 2021

It is available inside your CRM as shown in the image above of Tableau CRM or as a standalone application that allows you to bring data from multiple data sources as shown in the example below. . On-Demand Webinar: Measure Your Impact with Salesforce Tableau . You May Also Enjoy: Video: Tableau for Advancement .

Blackbaud 94

Blackbaud Report Chart Analytics 94

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Web Analytics. Email Analytics. Fundraising and Donor Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Eric Jacobsen Blog

MARCH 12, 2024

Taking proactive measures. Leaders should also work to avoid SRT Leadership Traps – traps such as, getting in your own way, succumbing to paralysis by analysis, allowing your Board to be your customer and rushing the Reset. Question: Are there any good examples of companies that have successfully undergone the SRT loop?

Latvia 92

Latvia Companies North America San Francisco 92

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Examples might include a steep drop in sessions that’s out of the norm or Google no longer indexing your site. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period.

Analytics 52

Analytics Google Fundraising Track 52

Candid

FEBRUARY 9, 2023

For example, in The Battle for the Soul of Capitalism , John Bogle estimated a nationwide ratio to be approximately 280:1 in 2004 (up from 42:1 in 1980). Analysis set of grantmakers’ full-time CEO salaries Min 25th percentile Median Mean 75th percentile Max No. the median compensation among all staff at any given organization).

Ratio 105

Ratio Survey Sample Report 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. Measuring Success Measuring of this investment should be dependent on a few KPIs. . Overall sentiment in change towards Pepsi as a brand.

Contest 94

Contest Analysis Track Impact 94

Pamela Grow

MAY 2, 2024

However, the wide range of revenue sources and expenses your nonprofit may have can quickly complicate your data collection and analysis. Accrual accounting allows for more effective financial decision-making, which will help you define your growth goals and measure your progress toward them.

Method 59

Method Pledge Nonprofit Track 59

Connection Cafe

OCTOBER 4, 2018

If we continue trying to measure social change by financial criteria alone, we’ll never have full view of the inputs and processes necessary to create lasting impact. However, we shouldn’t rely on for-profit output measures to paint a complete picture of nonprofit success. How did we get here? Tweet this. How is ROI calculated?

Measure 31

Measure ROI Organization Ratio 31

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. What’s the ROI, for example, of your annual gala? Often, in fundraising, people would like to know the ROI of various ways of raising money.

ROI 70

ROI Campaign Gift Metrics 70

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

NetWits

APRIL 2, 2013

The annual report informs how organizations measure impact relative to their peers. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. For example, if I send one email to 10,000 people and 2,000 opens the email, I have an open rate of 20 percent.

Rate 139

Rate San Diego Open Benchmark 139

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

Product 282

Product Associations Measure Analysis 282

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. The principles were useful but I found it difficult to translate the case examples into concepts for the social sector.

San Francisco 104

San Francisco Organization Kiva Metrics 104

NonProfit Hub

FEBRUARY 4, 2021

For example, if you are looking for volunteers or young assistants, then you can use Instagram. For example, Instagram requires a visual trigger, while Twitter implies short but informative text messages. For example, if your goal is to find 20 volunteers in three months, divide that number by three months. The Final Verdict.

Marketing 88

Marketing Create Nonprofit Platform 88

BoardAssist

JANUARY 31, 2017

Best Practices for Nonprofit Financial Health, Part One: Top 3 Measures of Financial Health. In this first installment, Nonprofit Finance Fund shares their “Top 3 Measures of Financial Health.”. A lot of our inquiry is based more on trend analysis than ratio analysis. Example: Drama Queen Theatre.

Measure 40

Measure Practice Ratio Conservancy 40

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. What is the difference?

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Culture Data Measure Social Media 115