Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . You also need to talk to everyone, not a specific audience. If you produce a video, you can use it for PSAs, social media and direct people to it via email.

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Media Cause

JULY 19, 2022

When it comes to marketing and brand presence in digital spaces, it is imperative that content and messaging are available and accessible to all audiences—including those who rely on inclusive technology like screen readers, text-to-speech programs, and/or captioning to engage with digital content. The World Health Organization estimates 2.2

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M+R

JULY 6, 2023

Reading time: 4 minutes Look, nobody really wants to join a new social media platform. Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Here’s what we like about Threads: Easy, captive audience. If you have an Instagram presence, you can quickly build your Threads audience based on your IG following.

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Twitter Org Meme Alternative 102

Candid

DECEMBER 14, 2023

This typically means creating an exhaustive, robust library of materials, pre-launch, to get the word out on social media, email, and your website to drum up interest and support for your organization’s upcoming, exciting initiative. Also, gone are the days when functions like social media are a side note in a job description.

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Demographics Alternative Library Social Media 101

NonProfit Hub

SEPTEMBER 24, 2020

There is one area, however, that will need an adjustment: digital media. . More demand will lead to an increase in costs across the board for digital media. If you want to compete, you will need to increase your digital media budget to fight through the noise in September and October. Narrow your audience.

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Digital Media Strategy Change 84

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Segment your audience. Don’t worry, it doesn’t need to be complicated.

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Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

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Nonprofit Tech for Good

NOVEMBER 22, 2021

Nonprofits with online shops can tap into these trends on social media to reach mindful shoppers and raise revenue in support of their mission. If Shopify isn’t your cup of tea, there are many alternatives. Here are some techniques to promote it on social media. You know your audience best. Already have a shop?

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Media Cause

JUNE 30, 2022

If you work in digital media, you’ve probably encountered this confusion a handful of times. . Now picture the alternative. This is the first blog in a series about creating Paid Media Reporting Dashboards. static, video, carousel, banner, rich media) (optional). Was this ad supposed to drive leads or site traffic?

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Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Start by digging into your customer data to better understand who they are.

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Bloomerang

JANUARY 21, 2022

In today’s media environment where and how you communicate to your audiences is always changing. Social media companies create new tools to achieve objectives. Video continues to be a key driver online to engage audiences, help people remember your organization, and connect on an emotional level. . That’s fine.

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Greater Giving

MAY 11, 2023

Choose a Prize for Your Opportunity Drawing To attract participants and maximize ticket sales, choose prizes that are highly desirable and relevant to your audience. Alternatively, you could offer a high-value item such as a tech gadget, a luxury vacation , a special dining experience, or a gift card.

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Nonprofits Source

NOVEMBER 27, 2023

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

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Media Cause

NOVEMBER 9, 2023

While you may not be able to recover lost data, it’s not too late to get your analytics back on track moving forward, and the Media Cause MarTech team can help you do that. Why You Should Consider Using Web Analytics Tools Other Than Just GA4 At times, the use of a combination of platforms or alternatives to GA4 is the right choice.

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Analytics Data Tools Web 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2013

Keeping nonprofit audiences engaged during training can improve your outcomes. Last month, I participated in the day-long convening of funders at the Media Impact Forum. Energizers are activities designed to awaken a sleeping audience or activate a jaded one. ” This helped shift the energy and energize.

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Forum One

JULY 11, 2023

To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million. We wanted to take some time to share our thoughts on the platform so far.

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Nonprofit Tech for Good

APRIL 2, 2023

Yes, we’re talking about ChatGPT , an AI-powered tool that’s gaining widespread popularity on social media and revolutionizing the common workplace. This could include fundraising email templates, motivational copy for peer-to-peer fundraising pages, and social media posts centered around your cause.

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Tools Fundraising Analytics Analysis 359

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

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Websites Nonprofit Audience Mobile 115

sgEngage

SEPTEMBER 11, 2023

Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas.

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Charity Create Sponsor Sample 84

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. A microsite is a small, focused website that serves a specific purpose or caters to a particular audience.

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NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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sgEngage

DECEMBER 27, 2021

Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . Social fundraising enables nonprofits and private individuals alike to generate support for their cause utilizing tools within a social media platform to target their users.

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Platform Facebook Tips Social Media 98

Media Cause

AUGUST 19, 2023

Reflecting on a project allows organizations to identify missed opportunities––such as new products and platforms, untapped audiences, or alternative approaches. The post The Value of Project Retrospectives: Project Closure and Lessons Learned appeared first on Media Cause.

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NTEN

JULY 11, 2011

In an ever-changing world of social media and web collaboration, tools for user interaction and engagement are becoming increasingly prevalent. Social features on your site—such as comments, discussion boards, user-submitted stories, ratings, and voting widgets—can help build engagement within your audience. By Stuart Holland, Sr.

Accessibility 97

Accessibility Social Media Media Social 97

Forum One

OCTOBER 27, 2021

Check the accessibility of all digital promotional material, such as website banners, emails, and social media graphics. Ensure your social media images and text are optimized for accessibility. To do this, be sure to familiarize yourself with the accessibility features and best practices for each social media platform you are using.

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Media Cause

MAY 20, 2021

As we try to reach new audiences and engage with our audiences online, designing websites to be accessibility friendly to color blindness needs to be thought through with the same planning and care that we put into navigation and site structure. . The post Making the Web Accessible: Color Choices appeared first on Media Cause.

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Volunteer Hub

OCTOBER 16, 2020

Your nonprofit’s digital presence involves anything that is online, including your website, social media, emails, and more. After all, it’s probably the first place supporters look when they want to find out more about your organization, with your social media profiles likely coming in a distant second. Users need a reason to visit!

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Digital Tips Virtual Alternative 86

NetWits

JULY 27, 2012

Social media is talked about so much that you probably think every other form of communication is dead (Ok, maybe your thinking isn’t that extreme). Join Our Newsletter is displayed first, followed by links to social media accounts on the Newport Harbor Nautical Museum website. Include Links to Your Social Media Accounts.

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email Build Listserv Museum 266

Classy

JUNE 21, 2021

Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . When it comes to fundraising for your nonprofit, creativity is key.

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AccelEvents

DECEMBER 28, 2020

This growth is most likely because podcasts offer listeners an alternative way to access and engage with other event professionals and industry experts. . All event professionals should want to produce events that create the greatest audience experience possible, that’s where Meeting Minds with Charles Eide comes in! GatherGeeks.

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Greater Giving

MARCH 4, 2021

Content Generator/Curator – This team member is your cheerleader who shares exciting and interesting images, quotes, videos, and any other sharable content on social media. Because they will be presented virtually, they must be able to convey a big personality to the audience. Marketing for a Virtual Audience.

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Virtual Tips Learning Sponsor 105

AccelEvents

AUGUST 14, 2020

While lockdowns and stay at home orders are in place, virtual events are the best alternative to postponing or canceling an event altogether. Because hosting a hybrid event essentially means managing two audiences simultaneously, pulling it off takes some careful consideration. . Can integrate with social media platforms.

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sgEngage

AUGUST 23, 2023

Follow these steps to map user journeys: Create audience personas. Dive into your constituent data to understand your audience’s demographics. This lets you know which pages visitors are interested in and which page elements are engaging the most audience members. This can help create a memorable connection with your audience.

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Websites Organization Tips Map 83

AccelEvents

SEPTEMBER 11, 2020

These sorts of asks are a little different from what virtual events typically ask of the event team and the audience. . The audience will notice that this is lacking and will feel jaded by the event, even walking away from the event with a negative perception of your event brand. . Decide on the campaign goal.

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Virtual Marketing Sponsor Goal 97

Qgiv

FEBRUARY 20, 2024

Using generative AI can help you create tailored emails, social media prompts, donation appeals, and more. These tools help you enhance visuals, apply filters, or suggest alternative compositions, which can speed up the editing process. Content creation Content creation is also simplified by AI for fundraising.

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Fundraising Nonprofit Analysis Donor 97

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. However, most nonprofits have a tendency to target more audiences than necessary. Channel preference (social media vs. email).

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Marketing Social Media Nonprofit Integration 52