Should the media be an audience for your brand?
Big Duck
MARCH 13, 2024
Get tips on how to identify if the media is an audience for your nonprofit, engage journalists, and achieve your communications goals for your brand.
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Nonprofit Tech for Good
OCTOBER 17, 2023
In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Consistency : Consistency is key when it comes to social media.
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Nonprofit Tech for Good
JANUARY 29, 2024
Brynne Krispin is a social media strategist for nonprofits and small businesses. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Imagine your nonprofit’s social media fundraising strategy as planning a trip to a new country. Make eye contact with your audience.
Nonprofit Tech for Good
MARCH 4, 2023
According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. 2) You can tailor social media to your audience.
NonProfit PRO
AUGUST 7, 2023
Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience. Here’s how you can optimize your digital marketing efforts this giving season.
NonProfit PRO
AUGUST 4, 2021
Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) in 2021 and beyond. Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. Let’s dive in to explore both.
CauseVox
MARCH 1, 2024
Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? Add a little incentive!
TechImpact
AUGUST 26, 2014
We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there.
Nonprofit Tech for Good
FEBRUARY 28, 2021
Deciding how to handle donor recognition on social media is a complex exercise. Read on to learn how Feeding America and The Global FoodBanking Network have recently stewarded their corporate donors on social media. The company generously took the first step in sharing their recent donations on social media. Feeding America.
Candid
APRIL 13, 2023
This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.
Forum One
MARCH 12, 2024
Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later.
Media Cause
JUNE 27, 2023
Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)
Nonprofit Tech for Good
NOVEMBER 1, 2020
There are dozens of ways to attract new members for your association, however one of the most effective methods is using social media. It has been estimated that more than half of the world’s population has at least one social media account. 1) Establish a presence on social media for your association.
TechImpact
JULY 7, 2015
But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts? The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.
Candid
MARCH 14, 2024
Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). And our social media efforts are an extension of that.
Media Cause
JANUARY 18, 2022
The social media platform announced last month that it will be taking additional steps to align with evolving privacy regulations. Focus on Owned Audiences. There has been a lot of recent focus on first-party audiences as we prepare for the end of cookies. The good news is that targeting owned audiences won’t be impacted.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 9, 2014
My colleague, Alexandra Samuel, has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting. So, in other words, research respondents opt-in to integrating their answers with their social media profiles. Let’s dig in.
Candid
OCTOBER 10, 2023
This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. By doing this, you’re encouraging your followers to amplify your organization and cause to reach a broader audience. Here’s the catch.
Bloomerang
APRIL 26, 2023
Having a strategic social media communications plan in place is a must for nonprofits. billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your donors and supporters are on social media and you need to be too!
Nonprofit Tech for Good
JULY 1, 2020
She helps brands grow engagement and build relationships with their audience. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. But not all nonprofits are effective on social media.
Top Nonprofits
FEBRUARY 16, 2022
Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. One of the best ways to build your audience and stay connected with current supporters is to leverage one of the resources you already have: your nonprofit’s website. Share This Post!
Candid
JANUARY 24, 2024
And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here is a peek behind the scenes into how Candid assesses our social media annually.
Nonprofits Source
NOVEMBER 7, 2023
If someone was scrolling through their social media account and came across a post from your nonprofit, would they like, comment, or share it? Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Let’s dive in!
Neon CRM
JULY 13, 2023
The #GivingTuesday hashtag gets billions of impressions each year, which tells us that nonprofits participating in GivingTuesday need a social media strategy to maximize fundraising. How Does Social Media Benefit Nonprofits on GivingTuesday? Social media is important for nonprofits year-round. That’s a lot of eyes!
sgEngage
FEBRUARY 14, 2024
In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. Let’s jump into how you can realize these benefits and successfully connect your social media with your site.
Non Profit Quarterly
APRIL 20, 2023
Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.” Marginalized users and organizations have been impacted in multiple ways.
Candid
APRIL 20, 2023
Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them.
Nonprofit Tech for Good
JANUARY 17, 2019
By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.
CauseVox
MARCH 24, 2022
You’re struggling to connect with your target audience and gain or retain their support. You’ve tried the social media thing, but your engagement is lower than you’d like it to be. You’ve hit a wall with your marketing strategy. You’re frustrated and tired. Something needs to change, but you don’t know where to start.
Media Cause
OCTOBER 13, 2021
It might surprise you, but as Media Cause’s Director of Advocacy, I’m on board with a fundraising-centric approach to nonprofit strategy and journey building. Our team at Media Cause is here to help. The post An Integrated Approach to Audience Engagement appeared first on Media Cause. The Money is the Mission.
Achieve
AUGUST 12, 2021
Use social media to increase campaign visibility. Communicate with your audience by showing engaging photos of your work or a testimonial. Use social media to increase campaign visibility. are active on social media due to their strong desire to connect and socialize with others. Here are the five tips we’ll explore: .
TechImpact
MAY 1, 2014
The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. Fill a niche.
Qgiv
JULY 27, 2021
Julia Campbell has been helping nonprofits make the most of their social media presences for years. She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. Watch her recent webinar, 6 Types of Stories You Should Be Telling on Social Media.
Achieve
MAY 10, 2021
At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.
Media Cause
FEBRUARY 7, 2023
At Media Cause, we’re truly passionate about our clients and the causes they represent. What is Paid Media and Paid Media ROI? Paid media is any form of advertising that has a cost associated with it. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.
Nonprofits Source
OCTOBER 11, 2023
There are so many innovative marketing ideas out there for nonprofits to take advantage of, especially when it comes to social media outreach. In this article, we’ll give you five tips to upgrade your social media strategy using data. In this case, it’s most important to append social media profiles. Let’s get started!
M+R
MAY 10, 2021
But inclusion on social media isn’t just about what you post—it’s about how you post as well. . Let’s talk about a few steps that you can take NOW to make your social media content more accessible for everyone. . But be aware that not all non-serif typefaces will work equally well for your audiences. Captions . And heads up!
Elevation
FEBRUARY 1, 2024
In this blog entry, we will explore how nonprofits can leverage Google Ad Grants, social media (both paid and organic), and SEO techniques to enhance their visibility, engage with their audience, and ultimately increase donations.
Nonprofit Tech for Good
OCTOBER 31, 2018
By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. 5) Raise money using Facebook Live.
The Modern Nonprofit
MAY 4, 2021
Estimated Reading Time: 3 minutes Your Social Media Strategy: What You Need to Know. Social media is essential to the livelihood of any organization, big or small. And social media users are continuously on the rise, increasing by 176 million in just the last year. Know Your Audience. Looking to improve your strategy?
TechImpact
JANUARY 17, 2014
The advent of social media has been a world-wide phenomenon. In recent years, nonprofits have begun to utilize this powerful tool to connect with their target audiences and increase thier overall reach. Additionally, Social media is a big reason for the globalization of nonprofits, and the rest of the economy.
Media Cause
JULY 19, 2022
When it comes to marketing and brand presence in digital spaces, it is imperative that content and messaging are available and accessible to all audiences—including those who rely on inclusive technology like screen readers, text-to-speech programs, and/or captioning to engage with digital content. The World Health Organization estimates 2.2
Candid
JULY 7, 2022
July 15 is officially Social Media Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Nonprofit Source found that 55% of people who engage with nonprofits on social media end up taking some sort of action: . Since then, a lot has changed.
NonProfit PRO
SEPTEMBER 26, 2022
With the ability to capture a large audience, the platform has quickly become a hub of creativity and connection, and can bolster your organization's mission. Here are four steps to make the most of this popular social media platform. Every nonprofit should be exploring TikTok.
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