Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. 5) Select metrics and monitor campaign performance. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook.

Facebook 242

Facebook Fundraising ROI Virginia 242

The MatrixFiles

FEBRUARY 23, 2024

Members are increasingly distrustful of government and jaded about advocacy, leading to less engagement in advocacy and government affairs. One association conducts an annual brand tracker; trust in the association is one of the metrics. How is declining trust affecting your association?

Associations 130

Associations Industry Government Education 130

M+R

MARCH 11, 2024

The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. So fire up your racecar (or thimble, or boot, or whatever), and get ready for a tour of digital metrics that will take you from Baltic to Boardwalk.

Mail 75

Mail Results Benchmark United States 75

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Value Metrics: These are a handful of metrics that support over-arching goals.

Metrics 101

Metrics Social Media Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2012

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization.

Metrics 114

Metrics Fund Build Social 114

Nonprofit Tech for Good

MAY 8, 2019

In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. We work quickly to create and disseminate content, and look at metrics on our various digital platforms. Organizations are always changing.

Online 246

Online Hunger Metrics Drupal 246

sgEngage

MARCH 18, 2024

Be Proactive in Legal Advocacy: Engage in legal advocacy efforts to challenge discriminatory laws and policies that hinder progress toward equity. Hold Yourselves Accountable: Building accountability into your grant-making process by establishing clear goals, metrics, and mechanisms for measuring progress toward equity.

Philanthropy 84

Philanthropy Action Structure Law 84

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. When you have content to promote that links back to your website or advocacy action, set up unique source codes or short codes for each social network and channel so that you can track where people are coming from.

Metrics 77

Metrics Social Media Media Social 77

Care2

MARCH 22, 2011

Online Advocacy and Email. Advocacy emails had the highest open, click-through, and response rates of any type of email, as well as the lowest unsubscribe rate. The 2010 advocacy response rate was 3.3%. From 2009 to 2010, advocacy response rates declined 7% on average. Or is the donation flow clunky and confusing?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Care2

JANUARY 7, 2013

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. Some call social media shares vanity metrics because they have turned into such a popularity contest. How are people consuming your content? Are people sharing your content?

Metrics 71

Metrics Content Track Analytics 71

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. with data from dozens of other nonprofits to create a set of averages, trends, and key metrics. Benchmarks covers website traffic, social media, email, digital ads, SMS, fundraising, advocacy, and marketing.

Benchmark 99

Benchmark Data Map Help 99

Forum One

JANUARY 30, 2024

This innovative project offers comprehensive data on 36 metrics for all 435 U.S. March of Dimes Bronze Anthem Winner in Digital & Innovative Experiences March of Dimes, a trailblazer with an impressive 84-year legacy, spearheads impactful research and advocacy for the well-being of moms and babies.

Award 73

Award Captivate Celebrate Voice 73

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. About the Author: Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper.

Facebook 227

Facebook Raise Fundraising Audience 227

M+R

NOVEMBER 29, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. with data from dozens of other nonprofits to create a set of averages, trends, and key metrics. Benchmarks covers website traffic, social media, email, digital ads, SMS, fundraising, advocacy, and marketing.

Benchmark 89

Benchmark Analysis Aggregator Advocacy 89

Forum One

DECEMBER 5, 2023

Forum One collaborated with the NYU Langone School of Public Health to create the Congressional District Health Dashboard, providing data on 36 metrics for all 435 U.S. March of Dimes, with an 84-year legacy, is a leader in impactful research and advocacy for moms and babies. congressional districts, enabling informed policy decisions.

Award 72

Award Museum Arts Culture 72

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. After you implement new strategies, regularly check your monthly giving program’s success metrics. Understand donors’ giving behaviors. Monitor data and adjust your appeals. Determine your objectives.

Analytics 52

Analytics Data Giving Metrics 52

The NonProfit Times

FEBRUARY 1, 2022

based advocacy group, which announced the gift today. NCOA President & CEO Ramsey Alwin said the “mysterious process” was about six months in the making, having received a request to share information about its work, mission and social impact metrics. “We

Gift 97

Gift Arlington Grant Advocacy 97

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. But if you have the raw numbers, it's easy to combine them to calculate an overall metric.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Candid

APRIL 6, 2022

The CARE (Community, Advocacy, Resilience, Evidence) model is a method for working in active partnership with communities to develop solutions to complex social problems. It provides a means for increasing meaningful engagement and minimizing potential trauma to the community. The Innocence Initiative tools we used led to amazing results!

Measure 98

Measure Meme Education Data 98

Media Cause

AUGUST 15, 2022

If you have a policy, thought-leadership, or government relations team, you know that true societal shifts and those monumental changes we want require advocacy. And advocacy requires, well, advocates. And that really applies to both fundraising and advocacy , but in this case, we’ll focus on the advocacy side of things.

Support 52

Support Advocacy Policy Hints 52

M+R

NOVEMBER 28, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics. The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. Be sure to sign our consent form to secure your spot!

Benchmark 76

Benchmark Studies Analysis Trend 76

Connection Cafe

OCTOBER 28, 2014

But the question those metrics beg is how the increase in volume is impacting email performance. Email open rates are actually up slightly across all four email categories – donation, enews, advocacy and other (please see the report for a definition of email categories). The total number of email recipients was up 72%. But it didn’t.

Benchmark 55

Benchmark Metrics Report Online 55

Blue Fox

AUGUST 4, 2021

If your board members hit the snooze button during meetings, this will reflect in their commitment to fundraising, advocacy efforts, and follow through on assigned tasks. And your board members feel the same. Does this sound familiar? You’ve come to the right place for ideas to jazz up board meetings.

Help 78

Help Virtual Metrics Sound 78

M+R

APRIL 11, 2023

Visit mrbenchmarks.com on the 27th to get a flavor for all the trends in fundraising, advocacy, and digital marketing. We’ll cover digital ads, messaging, social media, fundraising, web performance, tickets and membership—even introducing a few new metrics and tasty tidbits along the way.

Benchmark 40

Benchmark Connecticut New York DC 40

Forum One

JUNE 9, 2023

The goal of the Children’s Hospital Colorado Foundation is to care for and cure children through the provision of high-quality care, education, research, and advocacy. This 157-page report created a useful tool for Zero to Three’s advocacy at any stage. The post Healthcare Ad Awards Winners Announced appeared first on Forum One.

Award 71

Award Colorado Washington Wisconsin 71

M+R

MAY 31, 2022

Some (including our friends at EveryAction and ActionKit) are using the data about when, where, and how the tracking pixel has been downloaded to separate out different types of opens, so you can see two metrics for “human open rate” and “combined open rate.” Now to the good stuff — what happened?? But now, open rates are all over the place.

Mail 108

Mail Spam Rate email 108

M+R

APRIL 19, 2023

Visit mrbenchmarks.com on the 27th to get a flavor for all the trends in fundraising, advocacy, and digital marketing. We’ll cover digital ads, messaging, social media, fundraising, web performance, tickets and membership—even introducing a few new metrics and tasty tidbits along the way.

Benchmark 45

Benchmark Connecticut New York DC 45

Bloomerang

AUGUST 16, 2021

Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. Metrics for a mid-level donor program might include: Number of donors talked to personally. You can find a bunch of fundraising metrics to track here.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. We all want to know whether our work makes a difference.

Participatory 83

Participatory Evaluation Empowerment Grant 83

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

NTEN

APRIL 16, 2009

Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. Offensive Email Metrics.

Metrics 53

Metrics email Campaign Rate 53

NTEN

JANUARY 25, 2022

The membership committee was restarted in 2021 to discuss topics ranging from our website redesign to NTC member options to ways to activate the community around our beliefs and advocacy campaigns. 2022 focus. 2021 review highlights.

Community 88

Community NTC Sponsor NTEN 88

NTEN

MARCH 27, 2013

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. Million advocacy actions You can get the complete report -- including important reference information like definitions of terms and metrics -- for free. We analyzed the results of: 1.6

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

The Science Behind Engaging your Supporters

MAY 15, 2019

Most individual email metrics have continued to decline. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email advocacy response rates are down 15%. It’s getting tough to break through the email crowd. Email fundraising response rates are down 13%.

Benchmark 81

Benchmark Digital Report Learning 81

Pamela Grow

MAY 2, 2024

Double the Donation’s guide to nonprofit capacity building emphasizes the importance of a comprehensive, up-to-date strategic plan with clearly defined goals and metrics in guiding your organization’s expansion. —future growth.

Method 52

Method Pledge Nonprofit Track 52