M+R

NOVEMBER 28, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics. The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. Be sure to sign our consent form to secure your spot!

Benchmark 76

Benchmark Studies Analysis Trend 76

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. As you can see there are many different ways to apply social networking analysis to understanding networks. Marty Kearns has a diagnostic tool over in his Advocacy 2.0

Analysis 104

Analysis Social Network Social Media Network 104

Forum One

JUNE 9, 2023

The goal of the Children’s Hospital Colorado Foundation is to care for and cure children through the provision of high-quality care, education, research, and advocacy. This 157-page report created a useful tool for Zero to Three’s advocacy at any stage. The post Healthcare Ad Awards Winners Announced appeared first on Forum One.

Award 70

Award Colorado Washington Wisconsin 70

Pamela Grow

MAY 2, 2024

However, the wide range of revenue sources and expenses your nonprofit may have can quickly complicate your data collection and analysis. Keeping thorough, accurate records of your organization’s finances allows you to know how much funding you have on hand and effectively allocate it to further your mission. future growth.

Method 59

Method Pledge Nonprofit Track 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. Advocacy Reach: Overall spread of campaign through social channels beyond the branded channels to gauge how far this campaign spread.

Contest 94

Contest Analysis Track Impact 94

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

AUGUST 16, 2021

Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. Metrics for a mid-level donor program might include: Number of donors talked to personally. You can find a bunch of fundraising metrics to track here.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy. For the past 11 years, this study has gathered comparative metrics from nonprofits on email, social media, social advertising, fundraising, and web engagement.

Benchmark 64

Benchmark Studies Metrics Digital 64

Forum One

FEBRUARY 28, 2023

The reality for many organizations, whether a smaller nonprofit, a large international advocacy organization or a government agency, is that their data lives in separate silos. No matter your biggest challenge, the ticket to solving those issues is figuring out how to break down these silos and make your data analysis easier.

Data 63

Data Analysis Map Accessibility 63

Connection Cafe

APRIL 1, 2020

The world is going to face economic challenges and there are various key metrics to monitor as this happens. These events can cause a metric like retention or new donor acquisition to swing up and down. These events can cause a metric like retention or new donor acquisition to swing up and down.

Environment 46

Environment Teach Fundraising Lesson 46

EveryAction

APRIL 6, 2017

You can build a vision of what the campaign and all of its elements will look like, establish metrics for success, and then execute it without having to manually send each email, post each tweet, etc. Where I think automation shines is when we look at advocacy.

Marketing 104

Marketing Question Nonprofit Social Media 104

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

(KD Paine and I will be collaborating on a project in the coming months). The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics.

Measure 115

Measure Social Media Media Metrics 115

DipJar

FEBRUARY 2, 2023

In the context of wealth screening, this data can highlight metrics beyond typical wealth data like discretionary income (or the money donors have on hand to spend). Based on what you learn during wealth screening and broader data analysis, you could segment donors based on: Giving capacity. Target the right communication channels.

Fundraising 52

Fundraising Channel Files Data 52

Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all. Engagement.

Social Media 64

Social Media Measure Program Media 64

Connection Cafe

JUNE 5, 2017

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. That is why social media content analysis is important to any campaign. Obtrusive and Unobtrusive Analysis. Why does this matter?

Content 41

Content Social Media Analysis Issue 41

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics. Read time: 2 minutes. That’s the final product — but as is so often the case, the process itself is just as meaningful and rich.

Benchmark 18

Benchmark Studies Analysis Metrics 18

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

” The other application for nonprofit communications is using ambient social media data to inform advocacy campaigns. A community foundation that was doing a landscape analysis of issues in its community to guide funding strategy development. Do you need sentiment analysis? Disaster work. In which formats?

Social Media 100

Social Media Channel Data Media 100

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. Does return always have to be represented in $, or if you're an advocacy group, couldn't we look at e-petition signatures, volunteers? What's common to both is the use of metrics to measure results.

ROI 50

ROI Social Media Reflection Question 50

Connection Cafe

APRIL 2, 2018

Among nonprofit advocacy groups, I often witness a huge gap between the people with access to data and analytics and the people actually empowered to make strategic decisions. They formulate a set of rough metrics and hypotheses, spend the week running small tests, and then convene at the end of the week to summarize what they have learned.

Data 31

Data Help Analytics Test 31

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

NTEN

OCTOBER 12, 2011

Data reports and personal snapshots are often generated separately, then placed side-by-side with the hope that the juxtaposition of hard metrics with an emotional picture and blurb will resonate with a wide range of people. Quantitative and qualitative data are often positioned as opposing or complementary means of documenting impact.

Case Study 68

Case Study Story Data Studies 68

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Connection Cafe

MAY 23, 2017

Nonprofits need a better metric than number of fans that more accurately reflects how many users you can expect to reach. For more data and analysis (SO MUCH MORE) on nonprofit social media, web, email, fundraising, advocacy, and digital ads, download the full 2017 M+R Benchmarks Study for free here. .

Facebook 32

Facebook Benchmark Social Media Studies 32

Bloomerang

JULY 6, 2023

You may begin with a SWOT (strengths, weaknesses, opportunities, threats) analysis. Identify priorities for the types of programs and services you’ll offer to support your goals, target audience for your services, target supporter audiences, advocacy and public policy aims, and branding or marketing objectives.

Examples 117

Examples Guide Model Nonprofit 117

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

Open Graph is particularly exciting for those of us in the social good space because awareness-raising and advocacy are often core to the work we do. I think this is a particularly exciting opportunity for organizations that see awareness-raising and advocacy as core objectives in the coming year.

Music 114

Music Facebook Nonprofit Action 114

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

And the goal of those relationships can be learning, collaboration, policy, service delivery, advocacy, mobilizing or action. Also, the idea of faster tools like social network analysis that give us real time information and the need for someone who is embedded in the network as a real time evaluator.

Network 95

Network Authoring Social Media Ipod 95

NTEN

NOVEMBER 2, 2009

While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. Do you know what method of outreach is most effective for an advocacy campaign? for a fundraising campaign?

Technology 52

Technology Adwords Analytics Analysis 52

ASU Lodestar Center

FEBRUARY 19, 2014

When relying on multiple databases, however, records need to be matched and duplicate records are much more likely to throw off results analysis. Training - If all metrics (membership, meetings, donations, etc.) Advocacy using e-alerts and online petitions. Some organizations are hesitant to move to a more high-tech system.

Data 49

Data Technology Database Software 49

Care2

MAY 9, 2009

The new study is packed with solid analysis of the latest online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations. M+R Strategic Services and NTEN are releasing the updated eNonprofit Benchmarks Study for 2009. Sign up here to participate in a webcast of the release.

Benchmark 28

Benchmark DC Studies Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

Quantitatively, that's worth quite a bit as no one has been able to calculate this metric so thoroughly before. Justin The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. Job well done! My mantra is to "be everywhere, but prioritize."

Albania 50

Albania ROI Social Network Remix 50

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Great analysis of causes! com , Inc.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Great analysis of causes! com , Inc.

Causes 48

Causes Facebook Social Media Advocacy 48

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2009

is an online engagement strategist for World Resources Institutes and in her spare time writes a blog about using metrics for nonprofit web advocacy. Laura Quinn is the founder of Idealware, which offers a consumer reports like analysis and comparison of nonprofit software. Laura Whitehead. Laura Lee Dooley. Michelle Murrain.

Technology 75

Technology Companies Netsquared Social Media 75