New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
So, too, do the tools available for gauging its effectiveness. We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Best practices of what makes for an effective email continue to evolve.
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