Velir

APRIL 27, 2021

You can track member engagement through conversions on your website like email newsletter sign-ups, call-to-action click-throughs, downloads, and article shares. A/B testing is a great way to look at these activities and figure out how to optimize them to maximize member engagement. Strategy

Test 59

Test Associations Websites Newsletter 59

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Give it a try! Find where to make a donation.

Websites 239

Websites Nonprofit Guidelines Phone 239

Forum One

AUGUST 19, 2021

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

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Test Audience Research Interview 84

The Modern Nonprofit

APRIL 27, 2021

Estimated Reading Time: 3 minutes Write a Call-to-Action (CTA) That Inspires Engagement. A call-to-action (CTA) is a statement designed to get the person reading it to take specific action. Every successful fundraising appeal employs a CTA to motivate supporters to donate, volunteer, subscribe or otherwise take action.

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Action Oakland email Course 111

Get Fully Funded

JANUARY 27, 2022

Picture this: you’re scrolling through a nonprofit’s website, feeling inspired by the organization’s mission. This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. Use urgent, actionable language. Use urgent, actionable language.

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Action Guide Language Test 64

Get Fully Funded

OCTOBER 31, 2022

The holidays are coming soon and that means you need to be ready to make the most of it, starting with getting your nonprofit website spiffed up, donor friendly, and ready to receive donations. But, if you’re like most people, you haven’t looked at your website in a while. So, what exactly does an optimized website look like?

Websites 89

Websites Giving Donation Nonprofit 89

Greater Giving

FEBRUARY 22, 2022

To keep donors engaged and maintain a steady funding stream year-round, nonprofits are increasingly turning to their websites to help drive ongoing fundraising pursuits. Incorporate these six elements into your website to see better fundraising results: 1. Inspiring calls to action. A conversion-optimized donation page.

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Websites Donation Images Mobile 97

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

Test 84

Test Digital Headline Language 84

Pamela Grow

SEPTEMBER 20, 2023

Imagine this: a new site visitor passionate about your cause is looking for an organization to support and lands on your website. However, they’re quickly met with a disorganized website design that makes it difficult to learn about your mission and how to get involved. Let’s begin.

Websites 52

Websites Donor Strategy Demonstration 52

TechImpact

JANUARY 6, 2014

You website is your portal to current and potential constituents, and often times, it is your one chance to entice donors. If your website does not meet all of the criteria listed above, your nonprofit may be missing out on tons of donations just because your website is not up to snuff. Direct call to action message.

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Websites Donation Tech Interaction 207

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Website redesigns aren’t always fiscally feasible. Add landing pages.

Websites 52

Websites Alternative Nonprofit Conversation 52

Forum One

MAY 12, 2021

An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors. What is website personalization? Personalization is important because it helps your website stand out.

Open Source 72

Open Source Personal Websites Open 72

DNL OmniMedia

NOVEMBER 22, 2022

While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.” How Do Website Improvements Lead to Better Google Ads Results? Make your webpage and website easy to navigate.

Google 52

Google Results Websites Grant 52

Media Cause

AUGUST 25, 2022

As you begin planning for your year-end fundraising, we wanted to provide some action items and insights based on our findings from 2021. Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. Website Giving.

Action 52

Action Campaign Trend Tips 52

Nonprofit Tech for Good

JANUARY 31, 2020

1) Action Button :: actionbutton.org. Built for publishers that produce a lot of content, Action Button is a widget that features “Donate” buttons (as well as Tweet, Call, Pledge buttons) directly inside trending articles published by their partners. Test the service by selecting the orange “Get My Bot” button.

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Tools Online Fundraising United States 315

Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. How are these folks getting to your website? Does a specific call-to-action phrase work better than others (like “Join Now” versus “Sign Up to be a Member”)?

Create 169

Create Strategy Associations Registration 169

Forum One

MAY 23, 2024

And that strategic teamwork translates to efficiency on the other end, building products that audiences want to engage with because they’ve been thoroughly tested and designed. You’re going to be able to observe their actions and listen to their verbal feedback to uncover where there’s issues and areas for improvement.

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Audience Design Exercise Test 78

NetWits

MARCH 20, 2012

As your visitors browse the highly competitive Internet scene, they will choose to engage with websites based on equally subjective, visual and emotional elements as mentioned above. Within 3 seconds of landing on your website, your visitors make a decision. Are they correct? If not…refocus.

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Websites Tips Evaluation Nonprofit 168

NetWits

APRIL 25, 2012

Effective nonprofit websites don’t exist as boutiques to show off information. You know that your nonprofits website is a tool that should be used. Used to engage, interact with and mobilize your audience – A tool that should ultimately inspire action. But you already know that. Best Practice #1: Know Your Audience.

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Websites Effective Create Nonprofit 180

Nonprofit Tech for Good

MAY 13, 2022

You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Perhaps it’s Facebook, Twitter or LinkedIn, or your website. Parameters in action.

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Donor Track Facebook Campaign 278

Media Cause

JUNE 27, 2023

Use Your First-Party Data When you talk about remarketing to an audience, a lot of folks may think you just mean website remarketing or remarketing to a customer list. Consider using on-platform social data to engage your audience to learn more about upcoming initiatives or to inspire action. 5000 Voices.

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Social Media Guide Media Social 97

Association Analytics

OCTOBER 10, 2022

If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. This is really important for content-heavy sites if your success metric is time spent on your websites. Segmentation & Personas.

Analytics 169

Analytics Marketing Taxonomy Module 169

Forum One

MAY 3, 2021

Redesigning a government agency or department website is no small task. Here are the essential areas to focus on when taking on a government website redesign. When starting a government modernization project or website redesign, broadly, you want to think about three major questions: What are your needs? What do your users need?

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Government Websites Proposal Digital 69

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This includes: Email databases Website analytics CRM systems Online giving platforms. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates.

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Personal Test Demographics Analytics 100

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website.

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Twitter Practice Social Media Nonprofit 343

Nonprofit Tech for Good

FEBRUARY 14, 2019

The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. The very first step before you even open Ads Manager is to have your web developer set up a conversion event that’s triggered when someone makes a donation on your website.

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Facebook Fundraising ROI Metrics 229

Saleforce Nonprofit

JANUARY 19, 2022

Let’s look at three simple actions every organisation can take to maximise online giving, boost subscriber numbers, and enhance the supporter experience. Action 1: Get the Basics Right and Test, Test, Test. People are busy and expect to be able to swiftly complete actions online — and donations are no exception.

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Support Online Conservancy Test 98

Whole Whale

MAY 2, 2024

Writing meta descriptions for main pages on your website is another good task that will help indexing of a website. Website content SEO clean-up Have interns use Google Analytics to identify frequently visited pages that have been ignored. This is especially easy if WordPress or another simple CMS is being used. Visit Campus 15.

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International Program Ideas Data 98

Association Analytics

JULY 27, 2021

Optimize your website : Make your search capabilities and access to your content easy. The taxonomy, coupled with good website navigation, will make it easier for people to find relevant content and increase traffic to your site and pageviews. Take action with your data. Test and Learn! Start at a macro- level.

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Taxonomy Content Data Strategy 169

NetWits

SEPTEMBER 5, 2012

What goes into creating and designing a successful nonprofit website that inspires action? That said, we’ve compiled a few resources that might help you think through your next website redesign. Read more about the #1 Reason Why Nonprofit Websites Fail. Remember, your website is not just a pretty picture.

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Design Web Guide Slides 247

Byte Technology

DECEMBER 1, 2015

If you’re a website designer, social media hawk or just a tuned in, living-on-line techie, chances are you’ve heard of and subscribe to the old adage that “you never get a second chance to make a first impression.” And that fight should begin at that most holy of public spaces: your website. So is your website up to snuff?

Profit 100

Profit Websites Brain Attention 100

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

Connection Cafe

DECEMBER 20, 2018

They both have websites that do an admirable job of showcasing their impact. Nonprofits have websites in order to fundraise. Sure, websites serve plenty of other needs?—?e.g., And how can a website make charitable giving a given? And how can a website make charitable giving a given? Last year, only 7.6%

Websites 37

Websites Donor Test Accessibility 37

NetWits

JULY 12, 2012

School’s out for summer and you’re catching up on work, planning for a new school year and making some much needed, long overdue updates to your website, right? Does Your School’s Website Speak to your audience? You (or your board) may think your school needs a flashy, sensory-overloaded website full of glam and moving parts.

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Websites Audio Interaction Web 143

NonProfit Hub

NOVEMBER 12, 2018

Now more than ever, a sleek and functional website is essential to your nonprofit’s brand. But we’ve got you covered: here are six elements that will lure donors to your website and keep them there once they arrive. So if your website isn’t compatible with every phone and tablet out there, you’re inadvertently shrinking your audience.

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Websites Nonprofit Photo Picture 58

Amy Sample Ward

MARCH 23, 2009

Social Actions has created an open database of 60,000+ actions from 40+ sites — including GlobalGiving, Change.org, DonorsChoose.org, Kiva.org, NABUUR, TakingITGlobal, Idealist.org, and VolunteerMatch. Next time inspiration strikes you to make a difference, the opportunities to take action will be but one click away.

Action 100

Action Challenge Web Change 100

Top Nonprofits

JULY 1, 2022

A strong nonprofit website engages supporters, educates visitors about your mission, and accepts online donations. Since your website is such a vital component of your online outreach strategy, you’ll need to choose the right content management system (CMS) to build and manage it. Work with a website consultant.

Drupal 101

Drupal Tips WordPress Module 101