Write a Call-to-Action (CTA) That Inspires Engagement
The Modern Nonprofit
APRIL 27, 2021
Estimated Reading Time: 3 minutes Write a Call-to-Action (CTA) That Inspires Engagement. A call-to-action (CTA) is a statement designed to get the person reading it to take specific action. Every successful fundraising appeal employs a CTA to motivate supporters to donate, volunteer, subscribe or otherwise take action.
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