Beneblog: Technology Meets Society

JANUARY 20, 2010

I've included the post below, but comments are best done on the HuffPo site above. In general, we have patents and copyrights and trade secrets as commercial objects because we as a society think that it helps bring the benefits of new creations to everyone. How would you try to change the world if you had the chance?

Proposal 100

Proposal Government University Switzerland 100

ASU Lodestar Center

MARCH 22, 2011

If you werent able to attend, you can still catch a glimpse of the action by checking out our Forum slideshow below. They were happy to share stories about all of the great connections they were making, which, for me, showed how valuable the Forum is for a variety of nonprofit professionals. I hope I see you there next year!

Picture 40

Picture Arizona Americorp Philanthropy 40

ASU Lodestar Center

JUNE 10, 2011

We welcome your comments and feedback. This IRS action is long overdue. As part of a continuing weekly series, each Friday we invite a nonprofit expert from our academic faculty to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. Garbage in, garbage out.

Research 92

Research Arizona Arkansas Phoenix 92

Care2

JUNE 16, 2009

But your new activists are the ones most inspired by your work right now (they just took action!). So for example, if someone takes action, then lands on a page where they can tell their friends, the next page they should land on is a donate page. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com

Social Media 34

Social Media Advocacy Donor Online 34

Care2

MAY 8, 2008

Email tops the list, followed by your Website, your campaign savvy and the quality of the actions you ask your constituents to take. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com May 9, 2008 | Kaya Matteo Thanks for sharing. All rights reserved. All Care2 terms of service and privacy policies apply.

Advocacy 28

Advocacy Social Media email Online 28

Care2

JUNE 30, 2009

Update new activists on what is happening or has happened as a result of their action, then ask them to take the next step to help on that issue or on your next campaign. Take another action? Receive monthly updates 5 Comments | by Share Article in Email Marketing , Online Marketing , Online Organizing Reader Comments (5) Great post!

Social Media 40

Social Media Advocacy Online Tips 40

Care2

DECEMBER 6, 2007

If you enjoy frogloops content, we highly recommend joining Care2 and putting some of our words into action to make a difference! Post a Comment | by Share Article in Care2 News , Misc. Reader Comments There are no comments for this journal entry. To create a new comment, use the form below. All rights reserved.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. All rights reserved.

Social Media 28

Social Media Video Advocacy Web 28

See3

NOVEMBER 26, 2007

They understand that an organization, or a campaign, must tell a story to build an audience, and then activate that audience with a compelling call to action. Share and Enjoy: 2 Comments comment Andrew Cohen Hear hear, video is indeed not a strategy.

Video 40

Video Campaign Chad Contest 40

Care2

FEBRUARY 3, 2008

With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift. 2 Comments | by Share Article in Care2 News , Marketing Research , Misc. Its good to think about.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

MAY 9, 2008

Email tops the list, followed by your Website, your campaign savvy and the quality of the actions you ask your constituents to take. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com May 9, 2008 | Kaya Matteo Thanks for sharing. All rights reserved. All Care2 terms of service and privacy policies apply.

Advocacy 28

Advocacy Social Media Online email 28

Have Fun - Do Good

OCTOBER 17, 2008

This is by no means a comprehensive list, so please add your suggestions in the comments! Odeo: Free [link] Copyright Free Music Podsafe Music Network. We've compiled a list of Tools and Resources to share with participants, and thought that you might enjoy seeing it as well. Update: The presentation slides are available on FivePaths.

Skype 40

Skype Resource Internet Tools 40

Care2

AUGUST 26, 2008

Prior to joining Care2s campaign team, sheworked for Amnesty International USAs Urgent Action program and theYMCA of Boulder Valley. Post a Comment | by Share Article in Email Marketing , Online Advocacy , Online Fundraising Reader Comments There are no comments for this journal entry. Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

NOVEMBER 9, 2007

With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift. 2 Comments | by Share Article in Care2 News , Marketing Research , Misc. Its good to think about.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

JUNE 21, 2007

The Care2 message described the risks of PVC and urged participants to click through for more information, and to take action. 956 people) also signed up for CHEJ’s “PVC Action Network” email list, enabling CHEJ to cultivate these email subscribers into both grassroots supporters and potential members and donors for CHEJ.

Case Study 31

Case Study Studies Social Media Campaign 31

Care2

JUNE 21, 2007

Regardless of whether people click-through or take action, as long as they can see who you are with respect to a cause, its important and leaves an impression. Post a Comment | by Share Article in Online Marketing , Social Networking Reader Comments There are no comments for this journal entry. All rights reserved.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

JANUARY 6, 2009

Recognize value drivers - What user actions on the site help you achieve your goals? Receive monthly updates 2 Comments | by Share Article in Lead Generation , Misc. As commented on before the data is not necessarily the issue as opposed to how to look at it and what you want to look for. Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Museum 2.0

JANUARY 4, 2010

I hope you'll share your thoughts in the comments. Some people found their own rogue ways to upload museum images outside of the project framework, much to the consternation of museum representatives, who saw these actions as causing confusion and potentially violating intellectual property agreements.

Wikipedia 40

Wikipedia Arts Museum Images 40

Care2

JUNE 17, 2009

60) Search « Washington Post: Fundraising Via Email Is Way More Effective than via Social Networks | Main | Punching Up Your Action Alerts and Online Fundraising Appeals » Tuesday Apr 21 2009 Congratulations to Nonprofit Campaigners on Three Recent Victories Tuesday, April 21, 2009 at 11:22PM | by Clinton OBrien 1.

Social Media 28

Social Media Advocacy Campaign Online 28

Care2

MAY 22, 2008

1 Comment | by Share Article in Case Studies , Marketing Research , Online Fundraising Reader Comments (1) We at Donordigital are super excited about the opportunities that landing page optimization opens up for non-profits, glad to see that others feel the same way. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 22, 2008

1 Comment | by Share Article in Case Studies , Marketing Research , Online Fundraising Reader Comments (1) We at Donordigital are super excited about the opportunities that landing page optimization opens up for non-profits, glad to see that others feel the same way. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

SEPTEMBER 18, 2007

Or tell them about another action youre running. I hate to call it that, but your list is a resource to sell your brand, your actions, and your organization. Sound off in the comments below! She said an action was even more important than talking about the organization. Talk about your content, or your archives.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

MAY 31, 2007

In response , more than 50,000 people commented on the proposed changes in the management style of the National Park Service, including a petition from Care2 and The Wilderness Society that was signed by over 11,000 people. 1 Comment | by Share Article in Care2 Case Studies Reader Comments (1) Nice reading! Thanks for the info!

National 28

National Social Media Service Advocacy 28

Care2

MAY 14, 2009

Emails sent to activists who had recently taken action on a given issue received 3x the response rate of regular full-list actions. For most organizations, almost one-third of all online actions are taken by the most active subscribers who comprise about 7% of the list. May 14, 2009 | Eric Copyright © 2008, Care2.com

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

NOVEMBER 26, 2007

First, converting someone who has found you and perhaps taken an action into someone you have permission to contact repeatedly. Post a Comment | by Share Article in Direct Marketing , Email Marketing , Integrated Marketing , Online Fundraising , Online Marketing Reader Comments There are no comments for this journal entry.

Social Media 31

Social Media Advocacy Online Money 31

Care2

JULY 15, 2008

Post a Comment | by Share Article in Video Reader Comments There are no comments for this journal entry. To create a new comment, use the form below. Copyright © 2008, Care2.com All rights reserved. All Care2 terms of service and privacy policies apply.

Video 28

Video Social Media Advocacy Case Study 28

Care2

AUGUST 14, 2007

Place the most important articles at the top - theyre more likely to get read there Give people an opportunity to donate or take action - links in standard newsletters do get clicked on, but, admittedly, not as much as stand-alone appeals Include fun stuff in the sidebars - they get clicked on a lot! Copyright © 2008, Care2.com

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

ASU Lodestar Center

MARCH 18, 2011

We welcome your comments and feedback. We believe both lists greatly help to orient and remind respondents of their voluntary action over the past year. A couple months ago, the ASU Lodestar Center released its 2010 report on Arizona Giving & Volunteering.

Research 40

Research Arizona Survey Studies 40

Care2

AUGUST 8, 2008

Prior to joining Care2s campaign team, she worked for Amnesty International USAs Urgent Action program and the YMCA of Boulder Valley. Comments Off | by Share Article in Email Marketing , Online Advocacy , Online Fundraising Copyright © 2008, Care2.com Maureen McGregor is the E-activism Director at Oceana.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

JUNE 5, 2009

You can also use social networking sites as a teaser to promote your campaigns with links back to your action pages. 2 Comments | by Share Article in Direct Mail , Integrated Marketing , Online Fundraising , Online Marketing , Social Networking Reader Comments (2) This is a very good point. Please add your tips below!

Social Media 47

Social Media Online Advocacy Media 47

Care2

MAY 3, 2007

With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal. 1 Comment | by Share Article in Misc. 1 Comment | by Share Article in Misc. Reader Comments (1) Wow James, this event looks really interesting. Thanks for posting it!

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

MAY 3, 2007

With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal. 1 Comment | by Share Article in Misc. 1 Comment | by Share Article in Misc. Reader Comments (1) Wow James, this event looks really interesting. Thanks for posting it!

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

AUGUST 17, 2007

Members who took this action were further prompted to sign up for MFCN’s mailing list, and Care2 delivered the signups (with full first and last name, email address, zip code and in most cases, full postal address) at regular intervals to MFCN. To create a new comment, use the form below. Copyright © 2008, Care2.com

Case Study 28

Case Study Conservancy Studies Social Media 28

Care2

OCTOBER 29, 2007

Also in the running and campaigning hard are (in alphabetical order) Center for Arms Control and Nonproliferation; Citizens for Global Solutions, Faithful Security; Genocide Intervention Network; Global Green USA; National Religious Campaign Against Torture; and Women’s Action for New Directions. Copyright © 2008, Care2.com

Poll 28

Poll Social Media Grant Advocacy 28

See3

MARCH 27, 2008

You must be a credible member of the community sharing useful information and thoughtful comments before anyone will respond to your asks. My understanding of Care2, based on comments from Care2 clients, is that the lists perform well, however the demographic is clearly progressive, and somewhat skewed to middle-aged women.

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

MAY 7, 2007

We used storytelling to engage people and motivate them to take action. Two ways we engaged people was to take action then post a comment on our page telling us what you did, and we also asked for people to submit photos of what they were doing and wed post on our page. Advocacy, however, has been more successful.

Myspace 28

Myspace Social Media Advocacy Badge 28

Care2

JULY 26, 2007

You can also see how that translates into cost per action or email viewed (opened). Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising.

Social Network 74

Social Network ROI Social Media Network 74