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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. For example, retention rates tend to be higher for mid-level and major donors.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Once you have a clear understanding of which audience(s) to target, start putting your ideas into action. Remember to choose the communication channels your audience is already familiar with, and chart a customer journey that moves each prospect carefully down the sales funnel.

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Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

A good strategic plan ensures you have charted the necessary pathways to meet (and hopefully exceed) your organization’s goals. You’ll discuss measurable objectives for the team to reach and draft the priorities for each of these objectives. Write these actions down and create a timeline to complete each one.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

But donors can reveal just as much information about their motivations and interests through their unspoken actions. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action. Assess metrics such as your email open rate or online donation rate to measure your success.