Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Metrics Tracking. >> Presentation. Do-It-Yourself.

Metrics 219

Metrics Community Map Template 219

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! If you’re not sure how to change this setting, you can follow the simple instructions here. We’ll wait. Ok, back with us?

Benchmark 40

Benchmark Analytics Google Comparison 40

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Proper documentation and tracking of moves management can impact your fundraising in many ways. Step 7: Track and Review Your Metrics.

Database 52

Database Track Donor Management 52

Bloomerang

APRIL 17, 2024

Is your organization feeling the changes in our economy, society, and communities? Each of these industries needs to study an aspect of their output to see how it performs and decide if they need to change. Include your employees and enable frontline action when identifying and prioritizing your goals.

Data 89

Data Metrics Measure Goal 89

sgEngage

MARCH 8, 2024

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. Unsubscribe rates did not change much.

Benchmark 78

Benchmark Blackbaud Report Online 78

Qgiv

APRIL 22, 2024

Attracts new supporters and partners with information about how they can help change the world. Investing in marketing helps you build a foundation for growth, community engagement, and impactful change. This framework ensures that your goals are actionable and contribute to your organization’s overall mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Forum One

JULY 6, 2023

CX is not just a set of actions, but also focuses on feelings. So how do you track how satisfied your customers are with your website? Every organization has different goals that they will need to track against, and different challenges that make tracking website success difficult.

Measure 66

Measure Websites Metrics Track 66

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Before pushing changes to your membership website live, ask current members to take a look and provide suggestions.

Organization 52

Organization Online Influence Metrics 52

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Buttons move around, some functionality changes, and it can take a little time to realize the potential of new tools or capabilities.

Time 72

Time Metrics Analytics Adopt 72

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Connection Cafe

NOVEMBER 29, 2018

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. Donor Level Moves.

Metrics 42

Metrics Donor Fundraising Retention 42

M+R

MAY 31, 2022

that thing Apple is doing to email that’s going to change everything.” We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content.

Mail 107

Mail Spam Rate email 107

sgEngage

MARCH 13, 2024

Have people changed the way they donate? If you are short on time, you can find a few key highlights below that will give you instant insights and action tips for your work promoting social good. This metric is one to watch for the future. Have in-person events rebounded?

Blackbaud 76

Blackbaud Report Fundraising Benchmark 76

Candid

AUGUST 23, 2023

In practice, this might mean considering where your nonprofit has a chance to grow, recognizing when ways of working need to adapt to changing conditions, or opting to rethink your mix of programs. Change management needs to be built in from the beginning.” Even the most ambitious strategic plan must also be feasible.

San Francisco 98

San Francisco Nonprofit Metrics Boston 98

Bloomerang

AUGUST 16, 2021

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: . Do you know what topics people care about?

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Calls to Action. Metrics that Matter. Remember Strategy First. Subscribers and Fans.

Facebook 196

Facebook Change Tutorial Plugin 196

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. It isn’t all private or all public – it’s a continuum. Facebook’s new changes (and Google +) gives us a couple of shades of gray. .” Brand Page Changes.

Metrics 129

Metrics Facebook People Change 129

Bloomerang

NOVEMBER 12, 2021

In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. And, with that, it’s why you need to track data that tells you if your digital efforts are succeeding or if you need to tweak certain strategies. . How can these tools help you track meaningful data?

Analytics 107

Analytics Digital Tools Measure 107

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action. The data you should look at is: Are people taking action on your issues? Is it positive?

Metrics 77

Metrics Social Media Media Social 77

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? The Four Elements of a Nonprofit Self-Audit of Your Marketing Plan When you walk through your nonprofit self-audit, you have four major tasks: clarifying your marketing goals, taking stock of your organizational assets, reviewing your systems, and tracking your progress. A vehicle?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Non Profit Quarterly

NOVEMBER 7, 2023

“The philanthropic sector recognizes the need to strengthen American democracy and is beginning to see that progress on every other issue, from education and healthcare to criminal justice reform and climate change, is dependent on the public’s understanding of the facts.” It’s a call to action for philanthropy to step up.”

Local 99

Local Pledge News Support 99

EveryAction

NOVEMBER 2, 2022

This impact summary page speaks directly to supporters and gives them credit for changing lives instead of the organization alone. It also summarizes 2021 metrics and milestones by combining colorful illustrations and bolded statistics. Brookings Institution. The Brookings Institution annual report is comprehensive.

Report 180

Report Organization PDF Tanzania 180

Eric Jacobsen Blog

MARCH 12, 2024

Yet, resetting and leaning into change is essential. “If If you are ready to embrace change as a central element of your growth strategy, this book is for you.” Reset : Resetting your strategy when the situation changes. Reset, or how to change, is the heart of SRT. Taking proactive measures. What is success?

Latvia 94

Latvia Companies North America San Francisco 94

Get Fully Funded

MARCH 2, 2023

Understanding Program Management Statistics Whether you’re assessing future needs or composing an annual report to share with donors, funders, and community members, conducting impact assessment is crucial for tracking progress and driving continued on-the-ground impact. Diversity Metrics. Services Delivered. Stakeholder Satisfaction.

Statistics 52

Statistics Stats Program Management 52

Media Cause

JULY 11, 2023

Imagine a series of emails that are automatically sent to subscribers based on specific triggers, actions, or timelines. Timely Engagement You can schedule emails to be sent at optimal times or trigger emails based on specific actions, such as a thank you email immediately after someone donates.

email 52

email Service Marketing Metrics 52

Achieve

JUNE 1, 2023

But donors can reveal just as much information about their motivations and interests through their unspoken actions. Analyze your online giving trends and engagement metrics. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action. Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52

sgEngage

SEPTEMBER 28, 2021

The data shows Blackbaud Luminate Online customers have made great strides in engaging constituents, but new privacy changes implemented by Apple are likely only the start of a new focus on authentic email engagement through clicks and actions. This trend is unlikely to change. 1 in 40 online donors is a recurring monthly donor.

Online 93

Online Fundraising Benchmark Adwords 93

Eric Jacobsen Blog

FEBRUARY 4, 2024

To strengthen wellbeing in the workplace the book provides leaders various solutions, including a new metric to track suffering, struggling, and thriving — Gallup Net Thriving. That includes taking these actions: Make sure everyone in your organization knows their strengths. How does our work fulfill our purpose as a team?

Team 58

Team Build Ratio Measure 58

Bloomerang

MARCH 30, 2023

Metrics matter! Collecting important volunteer program data points will allow you to track your volunteer engagement and the progress you are making with your new engagement strategy. Without these important metrics, you will be unable to measure your success accurately. How are you measuring volunteer engagement?

Volunteer 91

Volunteer Strategy Organization Metrics 91

Nonprofit Tech for Good

FEBRUARY 13, 2016

Social and mobile m 100 5451 0 5451 0 0 431 0 --:--:-- 0:00:12 --:--:-- 1111edia change so quickly that detailed, long-term strategic plans too often overcomplicate the process and become outdated within a year’s time. The buy-in of executive staff also has an impact upon your action items and thus your budget. Step 3: Create a Budget.

Social Media 100

Social Media Media Strategy Fundraising 100

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Don’t change just for novelty’s sake. Apply those lessons.

Lesson 59

Lesson Fundraising Digital Test 59

Media Cause

NOVEMBER 5, 2021

Out of the box standard event tracking. Once your GA4 property is active, you’ll immediately be tracking a number of events as standard. Where Universal Analytics only provided metrics such as time on site, bounce rate and pages per visit as standard engagement metrics, GA4 takes a more intelligent approach.

Analytics 52

Analytics Google Story Metrics 52

Qgiv

OCTOBER 9, 2023

Match the cause with the business Set a mutually beneficial goal Use more than one marketing channel Make it a collaboration, not just a donation Track the campaign Match the cause with the business Before you start your cause marketing campaign, you need to find the right business to work with. But don’t rely on a singular metric!

Causes 52

Causes Marketing Impact Guide 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

Analytics 52

Analytics Org Adwords Metrics 52

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?

Marketing 52

Marketing Plugin Track Policy 52

Forum One

AUGUST 16, 2023

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. What have you been tracking, and where do you stand on those goals? The goal with your analysis is to have actionable data.

Story 60

Story Report Data Blended 60

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

” Each organization is working on an action learning project that is a small, doable measurement project that applies the frameworks and steps in the book. As you’ll see in the deck above, I shared my own little action learning project on how to improve my own data using Excel and Ann and Stephanie’s advice.

Social Media 112

Social Media Metrics Media Measure 112