sgEngage

JANUARY 17, 2023

Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. Work with the finance team and other stakeholders to ensure that your goals are SMART (Specific, Measurable, Attainable, Realistic, and Time Bound). Step 2: Identify specific, realistic goals.

Gift 74

Gift Develop Measure Reflection 74

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2012

. ”Don’t measure the world, if you don’t have the time and resources to do so.” ” It is a key theme in our book, “ Measuring the Networked Nonprofit.” Measuring World Hunger Day – a guest post by Geoff Livingston. We aim to encourage this type of activity.

Hunger 104

Hunger Measure Metrics Case Study 104

Nonprofits Source

FEBRUARY 22, 2024

What actions do you want visitors to take on your site? This overarching goal can be broken down into a few smaller goals, such as: Spread awareness about our cause Gain financial support through online donations Increase volunteer activity sign-ups This information will serve as the guiding star of your WordPress content strategy.

WordPress 52

WordPress Content Strategy Create 52

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Is the donor renewal rate low? Be aware of key accomplishments, metrics, testimonials, and milestones.

Fundraising 352

Fundraising Mail Law Donation 352

sgEngage

DECEMBER 29, 2023

And nonprofits that just upgraded their Guidestar rating one unit by being just a little bit more transparent still raised 26% more the following year. But only 16% of nonprofits in the Guidestar database of 14,000 organizations actually take the time to actively be more transparent. Why Aren’t Nonprofits More Transparent?

Metrics 96

Metrics Ratio Government Nonprofit 96

sgEngage

JANUARY 17, 2023

Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. Work with the finance team and other stakeholders to ensure that your goals are SMART (Specific, Measurable, Attainable, Realistic, and Time Bound). Step 2: Identify specific, realistic goals.

Gift 52

Gift Develop Measure Reflection 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. Principles. Does your nonprofit use a custom landing tab on Facebook?

Measure 102

Measure Facebook Practice San Francisco 102

EveryAction

AUGUST 25, 2022

Digital advocacy forms are tools used to move nonprofit supporters to take action in support of your mission—no matter where they live. million messages from January through the end of July alone, with a deliverability rate of over 95 percent—and we can’t wait to see what organizations on our platform do in the second half of this year.

Digital 130

Digital Advocacy Fundraising Channel 130

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

Social Media 52

Social Media Metrics North Carolina Media 52

Bloomerang

MAY 26, 2023

We’ll discuss the potential risks associated with donation processing and provide proactive measures you can take to safeguard your nonprofit’s funds. Some payment processors take proactive measures to prevent fraudulent charges. Is this included in our payment processing rate or an additional charge?

Fund 79

Fund Raise Method Process 79

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. The new algorithm also factors in negative feedback and penalizes posts that have been actively hidden by viewers or reported as spam. What was the call to action, if any? Were they urgent?

Facebook 131

Facebook Measure Change Images 131

sgEngage

JULY 15, 2023

Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan. Sustainable Fundraising Understanding and engaging with donor trends allows organizations to implement a donor action plan that aligns with the network’s unique goals.

Management 52

Management Donor Blackbaud Retention 52

Connection Cafe

OCTOBER 1, 2019

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

Rate 37

Rate email Spam gMail 37

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement. Diversity Metrics.

Statistics 52

Statistics Stats Program Management 52

Pamela Grow

FEBRUARY 27, 2024

Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities. Measurable. These allow you to determine whether the actions you’re taking are actually contributing toward the results you want to see. Outline your digital marketing goals. Achievable. Time-bound.

Digital 59

Digital Marketing Create Social Media 59

Bloomerang

MAY 15, 2023

This boosts engagement and response rates and helps create authentic relationships. There are many ways to segment your supporters : by giving level, involvement, interests, history with your organization, active vs. lapsed status, volunteers, advocates, and past board members. Truly, the sky’s the limit with segments.

Data 92

Data Gift Relationship Interaction 92

Media Cause

APRIL 22, 2022

Help them to engage with your mission more fully by making it easy for them to sign up for occasional updates like an e-newsletter or action alerts. Segment Users Based on Activity/Interest. Define Your Goal + Have a Clear Call to Action. Visitors almost always have a reason for landing on your site. Email Sign-Up Form.

email 52

email Practice Marketing Test 52

DipJar

NOVEMBER 15, 2022

Whether your nonprofit is working to improve volunteer management or the success of your community outreach programs, you’re likely considering the impact of your planned or existing actions. . Output metrics assess the intermediate results of an intervention, action, or project. Quality metrics assess how well you performed an action.

Metrics 52

Metrics Impact Guide Literacy 52

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate. and take action.

Rate 61

Rate Open Benchmark Mail 61

NetWits

SEPTEMBER 5, 2012

What goes into creating and designing a successful nonprofit website that inspires action? Creating a website with your users at the center of your strategy will get their attention, keep their interest and inspire more action. It should inspire action! What’s the bounce rate? That’s a great question.

Design 247

Design Web Guide Slides 247

Allegiance Group

OCTOBER 3, 2022

Donor retention measures how many donors continue to give to your organization. How is retention measured? To find your organization’s donor retention rate, divide the number of renewed donors this year by the total number of donors last year. What is donor retention? Was it your warm and personal thank-you email?

Retention 52

Retention Donor Rate Mail 52

Get Fully Funded

JANUARY 17, 2022

You see, your annual fundraising plan is a treasure map that leads you to the exact activities that will raise the most money for your nonprofit over the course of the coming year. You can show them exactly what’s coming up and invite them to choose which activities they want to be involved in. Engage your Board. Learn from the past.

Fundraising 134

Fundraising Activities Active Activism 134

Nonprofits Source

JUNE 5, 2023

Inspire Facebook supporters to take action. Measure Facebook traffic and engagement. Facebook, however, remains the world’s most-used social platform, with 2.958 billion active users each month. Inspire Facebook supporters to take action. Share updates about your nonprofit’s work, impact, and upcoming activities.

Facebook 59

Facebook Build Community Strategy 59

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S.

Story 67

Story Data Storytelling Lesson 67

Bloomerang

SEPTEMBER 14, 2022

Is anyone being measured on their goals? Do they realize the average email open rate is 30%, meaning 70% of people won’t read your email appeal, and direct mail response rates are even lower?”. For example, using it with all frequent and active $100 and up donors. Have they done the math?”. Want help that is 100% free?

Question 91

Question Fundraising Org Mail 91

Bloomerang

SEPTEMBER 27, 2023

Sometimes a surprise donation request has value A study of around 6,000 participants from the Journal of Public Economics found that alerting the participants to the upcoming ask for a donation decreased click-through rates. The acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Remember SMART goals?

Gift 101

Gift Celebrate Goal Donor 101

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Your call to action (CTA) and main campaign message should be clear and centered, but stories are donor conversion machines. Direct mail is too often associated with the past. Here’s why!

Mail 52

Mail Campaign Donor Tips 52

Media Cause

NOVEMBER 5, 2021

Once your GA4 property is active, you’ll immediately be tracking a number of events as standard. Where Universal Analytics only provided metrics such as time on site, bounce rate and pages per visit as standard engagement metrics, GA4 takes a more intelligent approach. The out of the box events tracked include: Scroll rate.

Analytics 52

Analytics Google Story Metrics 52

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. Track donors’ engagement AI tools can help measure supporters’ feelings and opinions about your nonprofit by gathering data from surveys, polls, forms, and marketing engagement metrics like email opens or social media likes.

Tools 84

Tools Donor Fundraising Survey 84

Saleforce Nonprofit

NOVEMBER 22, 2021

Some of the changes include 37% of organizations actively increasing board diversity, 43% increasing organization/leadership diversity, and 35% increasing staff diversity. Challenges remain, however: 87% of respondents agree that it’s important to take measures to ensure gender and racial diversity across all levels of the organization.

Trend 111

Trend Report United Kingdom Australia 111

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. We’ll introduce those elements here, then provide actionable steps for incorporating each of these aspects into your fundraising strategy.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Get Fully Funded

MAY 9, 2022

How are you measuring your success? How are your marketing activities going to help you get there? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. You cannot get where you need to go if you cannot measure your progress. What’s working? Is it engaging?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Qgiv

JULY 10, 2023

This acknowledges your constituents’ agency, or control over their actions and consequences. Employing strength-based messaging doesn’t mean diminishing the description of need or weakening the call to action. John is active in the direct marketing industry and is a frequent lecturer and blogger.

Storytelling 75

Storytelling Donor Cancer Guidelines 75

Greater Giving

DECEMBER 15, 2022

To make the most of these platforms, include calls to action in your posts with direct links to donation pages or event registrations. Volunteer activity. Now is the time to go back to those marketing goals you created at the beginning of the campaign and measure your success. When they donate. How much they donate.

Digital 75

Digital Marketing Donor Channel 75

Qgiv

SEPTEMBER 8, 2021

If you’re planning to transition an annual fan favorite event to a new virtual fan favorite, communicate that ahead of time so supporters have something to look forward to—especially since it means they’ll still be able to participate in your event when many entertaining activities are still being outright cancelled. Even better?

Virtual 98

Virtual Hosting Tips Amazon 98

ASU Lodestar Center

JUNE 22, 2022

Even though higher rates of BIPOC staff report aspirations of being in leadership positions while also having similar qualifications as their white peers, there is still a racial gap in board and staff leadership. Community partners, donors and volunteers can see when an organization is not being holistic in their DEI practices.

Leadership 52

Leadership North Dakota Minneapolis Minnesota 52

Bloomerang

MARCH 30, 2023

Much like a volunteer recruitment strategy, this volunteer engagement playbook is essential to all your volunteer programs and activities. How are you measuring volunteer engagement? Without these important metrics, you will be unable to measure your success accurately. Metrics matter! Frequency of volunteering.

Volunteer 91

Volunteer Strategy Organization Metrics 91