Care2

JANUARY 21, 2012

Is it time to make some resolutions for 2012, so you can raise more money in 2012? does paid acquisition campaigns for hundreds of nonprofits. Use Multiple Channels. Don’t be shy about reaching out to people across multiple channels. What campaigns have they taken action on or donated money to?

Adwords 72

Adwords Fundraising Tips Convio 72

Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. That said, congrats to the early adopters! Source: Avectra.

Social Media 277

Social Media Awareness Causes Stats 277

TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”.

Donor 237

Donor Effective Fundraising Blackbaud 237

Givinga

NOVEMBER 14, 2018

Giving Tuesday is the Tuesday after Thanksgiving and Black Friday where nonprofits run fundraising campaigns to increase holiday donations. In 2012, total contributions stood at just $12 million; by 2017, they reached $274 million.¹ Remind People About Giving Campaigns. Giving Tuesday campaigns are a product of the digital age.

Campaign 49

Campaign Giving Philanthropy Charity 49

Connection Cafe

SEPTEMBER 6, 2017

To put that in perspective, the year before the first #GivingTuesday in 2012, there were just $6.6 Follow these steps to create your campaign: 1. Whether you’re large or small—whether this is your first Giving Tuesday campaign or 6 th —the point is that you must decide on your strategy. Campaign updates. Email sends.

Campaign 48

Campaign Create Giving Org 48

Nonprofit Tech for Good

OCTOBER 24, 2013

In 2012 online donations via email dropped 21% due to donate pages not being mobile compatible. Priority #4: Start collecting mobile phone numbers and launch a texting and/or text-to-give campaign. Google Wallet donate buttons are already featured on YouTube channels and will likely be featured soon on Google+ Pages as well.

Mobile 272

Mobile Web Social Network Social Media 272

Get Fully Funded

NOVEMBER 6, 2023

Getting Attention suggests outlining these important elements in a plan that accounts for: Detailed campaign goals and key performance indicators (KPIs). Think of ways to channel your event’s theme into your marketing materials. Brand guidelines. Encourage user-generated content on social media.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

Getting Attention suggests outlining these important elements in a plan that accounts for: Detailed campaign goals and key performance indicators (KPIs). Think of ways to channel your event’s theme into your marketing materials. Brand guidelines. Encourage user-generated content on social media.

Marketing 52

Marketing Strategy Influence Social Media 52

Nonprofit Tech for Good

SEPTEMBER 3, 2012

But thanks to a strategy focused on bringing low-cost smartphones to the masses worldwide, Google’s Android surged to a whopping 68% share of the global smartphone market in the second quarter of 2012. Smithsonian Channel App. Not for Sale Campaign :: Free2Work App. at 56% compared to Apple’s iOS at 33%.

Design 215

Design Create Conservancy United States 215

sgEngage

APRIL 10, 2023

Giving Tuesday began in 2012, raising an estimated $10 million in its first year, according to Nonprofits Source. Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Before they can contribute to your campaign, donors need to know it exists.

Demographics 76

Demographics Retention Donor Research 76

Qgiv

OCTOBER 11, 2022

For many nonprofits, Giving Tuesday is the most important giving day in their yearly fundraising calendar, and it takes time and careful planning to execute a successful Giving Tuesday campaign. Giving Tuesday began in 2012 at the 92nd Street Y, a cultural and community center in Manhattan. What is Giving Tuesday?

Giving 52

Giving Template Widget Social Media 52

The Modern Nonprofit

SEPTEMBER 28, 2023

What started in 2012 has exploded into the biggest giving day of the year, inspiring hundreds of millions of people worldwide to give, collaborate, and celebrate generosity. If you plan to participate this year, start preparing today with these tips and resources for a successful GivingTuesday campaign via GivingTuesday.org.

Tips 52

Tips Social Media Campaign Goal 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

One of their newest experiments is a Twitter campaign, #150jobs. Her teams also provides guidance and support to their DC-area office and the Goodwill network around information architecture, design and content in the implementation of new technologies, campaigns and microsites. Goodwill Industries(@GoodwillIntl) September 3, 2012.

Measure 103

Measure Twitter Campaign Celebrate 103

The Modern Nonprofit

AUGUST 31, 2021

What started in 2012 has exploded into the biggest giving day of the year, inspiring hundreds of millions of people worldwide to give, collaborate, and celebrate generosity. If you plan to participate this year, start preparing today with these tips and resources for a successful GivingTuesday campaign via GivingTuesday.org.

Tips 97

Tips Social Media Campaign Goal 97

Nonprofit Tech for Good

DECEMBER 31, 2018

M-Changa also makes it easy for NGOs to account for funds coming in from multiple paymnet channels with automatic reporting and statements. Constantly update your supporters, especially after the campaign ends – if you do this consistently, you will gain trust and your crowd will grow over time.

Kenya 194

Kenya Trend Mobile Giving 194

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2013

No doubt you’ve taken a “ selfie ,” a self-portrait taken with your mobile phone camera and shared on Facebook or other social media channels. Recent research suggests that taking and posting too many selfies on your Facebook profile (or other social channels) can be damaging to your relationships.

Meme 112

Meme Philippines Photography New York 112

Nonprofit Tech for Good

JANUARY 3, 2012

But first steps first… 11 New Year’s resolutions for nonprofit social media managers: 1) Create a “Thank You” video(s) for your 2012 fundraising campaigns. It’s for this reason that Accuracy in Media made my 2012 Favorite Nonprofits list. WWF Mobile. WWF Desktop.

Social Media 240

Social Media Media Management Social 240

Tech Soup

AUGUST 24, 2012

on October 1, 2012. Best Integrated/Multi-channel Campaign — The Trust for Public Land (TPL) was presented the award for its year-end matching gift campaign, which integrated direct mail and online communications. Best Integrated/Multi-Channel Campaign. Best Online Campaign. Best CRM Visionary.

Blackbaud 60

Blackbaud Award Impact Convio 60

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 30, 2012

We have no idea about the damage to the house, but coming through social channels, I found photos of my hometown , including the one above of the CVS near their house. Chris Bonanni (@ChrisBonanni) October 29, 2012. ACBoardwalk #Frankenstorm #Sandy twitter.com/ChrisBonanni/s….

Hurricane 114

Hurricane Donation Headline New York 114

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), The foundation upon which all successful social and mobile campaigns are built is a well-designed, mobile compatible website. Other Metrics.

Track 227

Track Mobile Media Fundraising 227

NetWits

MARCH 11, 2012

Through the Start Something Web Series they’re shedding light on the impact that Bigs have on Littles by telling their story through quality video they publish on their YouTube channel, share on their website and talk about on Facebook. They’ve been at it since 1984 and with the Invisible Dogs Campaign they’ve stayed true to that mission.

Content 213

Content Story Marketing YouTube 213

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

Mission Measurement (@MissionMeasure) September 5, 2012. The September, 2012 Issue of the NTEN Change Journal is pure crack for nonprofit #datanerds (folks who would definitely wear a t-shirt emblazoned with “I Love Data!” We may need to start wearing these here! ” in the office). .”

Attention 99

Attention Data Fundraising Journal 99

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. So, how can your email campaigns stand out? While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Here are 3 ways: 1.

email 48

email Campaign Test Benchmark 48

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), The foundation upon which all successful social and mobile campaigns are built is a well-designed, mobile compatible website. Other Metrics.

Track 185

Track Mobile Media Fundraising 185

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2012

They offered this opportunity with the high visibility launch of the campaign (They also put a call to potential ambassadors to sign up for a “ thunderclap ). Now, the last step – ”unleash” is when we will be empowered to go do something, take action -leading up to the campaign.

Social Media 99

Social Media Media Social Celebrate 99

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. ” The average online gift was $89. Email List Growth.

Benchmark 70

Benchmark Studies Money Raise 70

Care2

MARCH 12, 2012

The 30-minute “Kony 2012” video produced by the nonprofit Invisible Children , which generated over 70M views on YouTube over the past week, has caused a firestorm in the nonprofit community. This video is what we believe to be the first part of a multi-pronged approach for their 2012 campaign to lobby the U.S.

Video 72

Video Change Reddit Uganda 72

NTEN

JANUARY 4, 2012

Our first webinar of 2012 will help you get a handle on what it means to have an " Effective Internet Presence ". We'll also dive into which online tools and social media are most effective, what strategies fit each tool, and the advantages of integrating your online campaigns. How to integrate messaging across online channels.

Internet 64

Internet Effective Broadcast Channel 64

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

I delivered a keynote for Social Good Brasil in 2012 and for a conference on volunteering hosted by Fundação Telefônica in 2014. The challenges: Explosion of online media channels. ” The campaign, which has global appeal, features testicles giving their own testi-monials about cancer and how they have been personally affected.

Learning 86

Learning Donor Online Fundraising 86

Amy Sample Ward

JUNE 15, 2012

7 Social Media experiments we tried with the 99% Power Coalition | NetSquared, an initiative of TechSoupGlobal.org – Joe Solomon does a great job sharing the tools, tactics, and mini-campaigns used in the recent 99% Power Campaign. It's also one that is increasingly being asked by potential donors big and small.

Hunger 120

Hunger Web America Case Study 120

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

Here are a few of the more common questions: Are people giving more to the presidential campaigns and less to nonprofits? The Giving USA Foundation , which estimates national charitable giving over a 50-year span, reports that campaign fundraising has historically had no apparent impact on overall individual giving. billion in revenue.

Data 118

Data Hurricane Fundraising Disaster 118

NTEN

JULY 23, 2012

[Editor's note: The following is an excerpt of an article in the June 2012 issue of NTEN:Change. By Laura Quinn, Idealware Odds are good that your organization is using multiple communications channels to reach people, from social media to direct mail and email to websites and blogs. Let’s look at them one at a time.

Content 84

Content Map Journal Channel 84

Care2

DECEMBER 30, 2012

As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth. According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S.

Social Media 78

Social Media Raise Money Media 78

Connection Cafe

MARCH 4, 2019

If we were to look at the engagement channels and the transactional channels, we are likely to see a symbiotic relationship between online and offline. Do not confuse the channel of engagement with the channel of the transaction. Back in 2012 , I wrote why nonprofits must avoid the year-end online giving trap.

Online 36

Online Giving Offline United States 36

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 2, 2015

While my in-box filled up with many GivingTuesday requests from nonprofits that I support, I was struck by the creativity of how each organization incorporated giving Tuesday into fundraising or donor recognition campaigns. Global Giving did a creative campaign to encourage people to share why they give.

Philanthropy 50

Philanthropy Global Participatory New York 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

Social media listening (or social media monitoring) is the practice of paying close attention to digital channels when conversations relevant to your cause are being discussed. When influencers and supporters talk about your work online, you’ll respond quickly on the right channel with the right call to action!

Yemen 50

Yemen Guide Support Social 50

Care2

NOVEMBER 28, 2012

Framing a campaign or situation that your constituents or the public did not think was an accurate portrayal is another example of how an online crisis can unfold. For example, when the first Kony 2012 campaign video was released and went “viral” it helped energize their own constituents.

Management 67

Management Online Uganda Strategy 67