How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Tailor your most compelling narratives for different channels to share them widely. The Mission Continues thoughtfully shares the stories of former military servicemen and women who volunteer with the organization across its channels, including the story of Dustin Bird, a Marine Corps veteran who finds purpose and strength in partnering with the organization. They included one hashtag, #UnitedInService, for The Mission Continues’ September campaign.

How to Run a Multi-Channel Fundraising Campaign (Without Too Much Stress)


Donors and potential donors are everywhere, and getting your message in front of as many people as possible is part of running a fundraising campaign. In this article, you’ll learn how to run a multi-channel fundraising campaign as efficiently as possible.

Right Audience. Right Channel. Right Creative.


When she’s not scheming up new campaigns or writing dazzling copy, she’s kicking it with her pug Frankie. Read time: 4 minutes.

Growing Your Nonprofit’s Digital Footprint Through Multi-Channel Marketing

Media Cause

With your Google Ad Grant campaigns up and running, you have a strong foundation to be found when folks search for your organization directly or when they are searching for things related to your mission and cause. What is the goal of the campaign? .

Multi-Channel Fundraising: Tips for Your Nonprofit Website

Top Nonprofits

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event.

Earn More Giving Tuesday Donations with Multi-channel Marketing


how are you getting the word out about your Giving Tuesday campaign? What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. What is multi-channel marketing?

A Nonprofit’s Quick Guide to Mobile Giving Campaigns

Charity Navigator

By pursuing mobile-giving campaigns, you can boost your visibility and your funding by providing supporters with a highly convenient donation channel on a device they use all the time. digital fundraising donately Fundraising fundraising campaign mobile fundraising mobile giving

3 Online Fundraising Lessons from the Obama and Romney Campaigns


In 2008, Barack Obama used one of the most successful online marketing and … Email Marketing Interactive Online Fundraising Web Design acknowledgements email email fundraising email list growth email subscriber incentives multichannel campaigns mutli-channel Non-Profit online giving

Direct Mail in a Multi-Channel Fundraising Strategy


Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days.

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Mail vs. Email: Pros & Cons of Each Fundraising Channel

NonProfit Hub

When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email.

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6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. This helps spread awareness of your #GivingTuesday campaign to all visitors.

Top 5 Nonprofit Youtube Channels


Top 5 Nonprofit Youtube Channels. Check out these top nonprofit youtube channels and the videos that make them great to find out what they do so well! A lot goes into making a youtube channel great, and these nonprofits demonstrate that. Top 5 Nonprofit Youtube Channels.

9 Tips for Creating a Social Media Advocacy Campaign

Media Cause

Amidst the constant stream of news updates, social media advocacy campaigns offer people a relevant way to make a difference on the issues they care about. As we enter an era of record-breaking advocacy numbers, here are 9 tips for positioning your advocacy campaigns on social media: 1.

The 2 Key Elements of Successful Fundraising Campaigns


— When creating any fundraising campaign there are two items that should always be on your short list list. In fact, without the two we’ll cover in this post you’re guaranteed to finish your campaign, review the results, and be left wanting. So, what are the 2 key elements of successful fundraising campaigns? 1) A multi-channel approach to engagement. Multi-Channel Engagement.

Multi-Channel Fundraising Campaigns: Storytelling Is Key

Beth's Blog: How Nonprofits Can Use Social Media

to hear presentations about multi-channel campaigns , including the deck above from Rebecca Willett of Planned Parenthood Federation of America. There's the other side of letting your supporters tell their story in their words via social media and then re-purposing it through other channels. How are you thinking about how your story is being told and retold through both traditional and social channels?

5 Creative Angles to Consider for Your Next Fundraising Campaign


Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . Download Your Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign


Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. Because Giving Tuesday is a key giving day for many in the nonprofit fundraising calendar, organizations that send a significant volume of email around these days typically have a higher average donation amount per email during that campaign, and are likely losing even more money than they realize due to low email deliverability.

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#GivingTuesday 2021: How To Plan A Successful Fundraising Campaign


Get a free consultation to learn more about how you can create your #GivingTuesday campaign site for free with CauseVox. The best way to plan this day is to think about it as you would any other fundraising campaign. Use #GivingTuesday Campaign Resources. What Is Giving Tuesday?

[FREE WEBINAR] How Nonprofits Can Make Their Fundraising Campaigns More Social

Nonprofit Tech for Good

Social media channels can help you amplify the message of your fundraising campaigns. This webinar will look at the latest trends in social media fundraising and how to improve the success of your campaigns. Topics include: • How to use every social channel in your fundraising campaign. Date: Tuesday, November 12, 2019. Time: 1pm EST / 10am PST. Presented by: Lightful. What’s important is to understand how to make the most of each social media platform.

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. Era of Increased Activism and Grassroots Campaigning. Our recent campaigns have generated results 200 percent and even 300 percent higher than in previous years. How to Use Online Channels to Build Offline Support.

Nonprofit Fundraising: How to Run an Effective Campaign


Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: .

Mobile Fundraisers: Explore Best Practices & Campaign Ideas


Whether supporters are donating through text or accessing your online donation page on their smartphones, it’s imperative that your organization has the tools, resources, and best practices to conduct a successful mobile fundraising campaign. 10 Mobile Fundraiser Campaign Ideas.

10 Tips To Improve Your Nonprofits Youtube Channel


10 Tips To Improve Your Nonprofits Youtube Channel. An effective Youtube channel can help you spread your nonprofit’s message and increase donations. . Use your nonprofits logo/icon as your profile picture (and design your channel to match it). Have a channel trailer.

4 Trends To Expect For Spring 2021 Fundraising Campaigns

Top Nonprofits

In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. While mobile giving may be trendy, it’s still a good idea to utilize a multi-channel fundraising approach to best engage with your network of support.

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How To Run The Best Crowdfunding Campaign For Your Nonprofit


Thinking of running a crowdfunding campaign for your nonprofit? After seeing thousands of successful nonprofit crowdfunding campaigns, we’ve seen what strategies work the best to drive more donations for your nonprofit. Your Nonprofit Crowdfunding Campaign Plan.

How to Run a Successful Multi-Channel Advocacy Campaign… With Tight Resources and a Small Team


Care2 recently launched a month-long integrated advocacy campaign to empower women and girls. The budget and time-conscious campaign engaged and activated millions of people via online petitions, social media and other digital channels. We spoke to Kelsey Bourgeois, Care2’s Advocacy Communications Specialist, to learn more about the key lessons she took away from spearheading this successful integrated campaign

Capital Campaigns: Trends and Tips You Need to Know


If your nonprofit is looking to make a big investment in a particular project, you may have wondered if launching a capital campaign is the right path for you. Capital campaigns are time-limited efforts with a large fundraising goal for a specific need.

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Optimizing an Email Campaign for Fundraising Effectiveness

Byte Technology

And yet, many non-profits aren’t leveraging one of the most tried-and-true methods of communication: an effective and well-planned email campaign. In fact, he notes that email has the highest return on investment of any marketing channel—incredibly $40 for every $1 invested. Here, Haydon gives five ways to truly optimize your email campaign and ensure your organization reaches that $40-$1 ROI—and perhaps even surpasses it.

Millennials and Direct Mail Campaigns: A Crash Course


For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. can work together to create more effective campaigns than either can alone. . CharityEngine’s guide to multi-channel fundraising. ,

Email Marketing Campaign: 7 Essentials to Add to Your Checklist

Find the free stuff

Unlike the other newly added digital marketing channels, it delivers the best customer engagement results and direct sales. The post Email Marketing Campaign: 7 Essentials to Add to Your Checklist appeared first on

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Join the Crowd(funding): Strategies for Successful Non-Profit Campaigns

Byte Technology

Indeed, if done correctly, such a campaign can see full funding for a particular effort or event. However, if approached in a haphazard manner or not given enough attention to detail from the onset, thousands of crowdfunding campaigns have also failed miserably, leaving black marks on organizations and putting undue pressure on more traditional sources and means of raising capital for your cause. Don’t ignore the offline elements of an online campaign.

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13 Tools To Help You Create the Best Nonprofit Social Media Campaigns Ever


To make posting easier, we’ve rounded up some of our favorite time-saving tools to help you create the best nonprofit social media campaign ever. More engagement results in higher visibility for your content, so it’s worth creating video content for your social channels.

5 Ways Workflows Can Automate Your Year-End Fundraising Campaign

Neon CRM

This means you and your staff can focus more time on the good work your organization is doing, while continuing to drive a successful year-end campaign. But how do you use workflows for your own year-end campaign? Year-end fundraising season can be stressful.

7 Steps To Get More Participants For Your Peer-to-Peer Fundraising Campaign


These days, peer-to-peer fundraising campaigns and events take many forms: virtual runs/walks/rides , tribute/memorial campaigns, virtual drives. Here are seven steps to help you recruit more participants for your next peer-to-peer campaign or event : 1.

5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

While you’re likely on to your 2015 fundraising goals, I want to take you back one last time to your end-of-year campaign. We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions. And that makes it tougher to improve next year’s campaign results.

Tried-and-True Approach for Year-End Campaign Success

Connection Cafe

Their campaign is hinged on a compelling story. They choose a multi-channel approach to their campaign. This post will take an in-depth look at these three factors for success and how you can apply them to your campaign this year. A year-end fundraising campaign often involves: direct mail, email, social media, websites, landing pages, stewardship, and more. Your message, story, and ask must be coordinated across all of these channels.

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Your Evolution to Multi-channel

Connection Cafe

Multi-channel! Multi-channel! Multi-channel! Calendar-based campaigning. Not financially committed to a second channel. No calendar and/or campaign coordination. Second channel constitutes 5-20% direct response revenue. Thematically integrated, some consolidation of data across channels. Measure success across channels, not by channel. Take the multi-channel quiz here Author: Jennifer Atkins.

End-of-Year Giving: 21 Best Practices for a Great Campaign


This is why it’s critical to start preparing early for a successful campaign. It’s your job to set up your end-of-year campaign so that you succeed in pulling in last-minute donations. Set a SMART goal for your campaign. Create a recurring giving campaign.

3 Ways to Use Social Media in Your Next Fundraising Campaign (and free ebook!)

Amy Sample Ward

The social channels you set up are the various rooms in the house where guests gather, certain groups sticking together in certain rooms just as your community naturally segments across the web. This is the space where you can equip your supporters with your message and help them carry your campaign to their own networks. Here are three ways you can start using social media in your campaign today. Invite them to participate in your campaign and share your call to donate.

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The New Normal in EOY Multi-Channel Fundraising

Connection Cafe

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns. Multi-channel fundraising has evolved to include more donations driven from a nonprofit’s home page, digital advertising and social ambassadors.

Presentation: Getting Started with Multi-Channel Fundraising


Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? Getting Started with Multi-Channel Fundraising ” In addition to the terrific stats and resources the panelists shared, Gulseth also discussed Earth Justice’s online fundraising success in raising $1.2 million and how their fundraising increased 40% by using multiple channels to reach their donors.

Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth Kanter

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? We came up with the term “Ambient” data to describe unstructured data out that is generated through social media channels – tweets, status updates, comments, etc. ” The other application for nonprofit communications is using ambient social media data to inform advocacy campaigns.

4 Online Marketing Tips to Boost Your Fundraising Campaigns

Get Fully Funded

As a nonprofit fundraising specialist or marketing manager, you know that none of these campaigns can succeed without a comprehensive marketing strategy in place to get the word out. . Similarly, nonprofit supporters aren’t engaging with their favorite organizations through just one channel.