Amy Sample Ward

JUNE 22, 2011

Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit. The average open rate for email is about 10% but with text messages it is 18%. You must segment your channels of asking. Knowing where Millennials are and which channels do they prefer you use to talk to them is important. about 85 Million.

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Mobile St. Louis Donor Blackberry 137

Bloomerang

JANUARY 7, 2022

Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. One aspect of this survey is about average donor retention rates over the years. How to Calculate Donor Retention .

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Retention Donor Guide Rate 87

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. ” The average online gift was $89. . Email List Growth.

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Benchmark Studies Money Raise 70

NTEN

OCTOBER 21, 2011

The Toolkit has been one of our highest rated offerings ever – with an average rating of 4.7 Define which social media channel(s) are most appropriate to implement based on your organizational goals. at your organization, managing expectations about and resistance to organizational use of social media channels.

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Social Media Media Social Channel 58

NTEN

JUNE 29, 2011

Or do: maybe they'll make another video like this one (complete with integrated marketing channels ). Talk all you want about your data – in this case, accident rates – as long as you then show it, like this. Great use of YouTube's in-video linking features in this rather disturbing piece about child trafficking.

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Linkedin Convio Template YouTube 57

Bloomerang

APRIL 15, 2021

Diverse candidates are not applying for fundraising positions through the traditional channels, and the hiring officers don’t know where to post their job listings in order to attract them. . Even foregoing that, hiring officers say that they are ready and eager to recruit diverse candidates , but they’re just not getting the applicants.

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Develop Pennsylvania Mentoring Newsletter 122

Amy Sample Ward

SEPTEMBER 14, 2010

That’s right, the session selection process is open for the 2011 Nonprofit Technology Conference ! Rate each session from 1 (low) to 5 stars. In this session, we will explore the meaning of community across channels and how to choose and manage the strategic direction of multi-channel community building. Vote today!

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Proposal Louisiana Map NTEN 134

NTEN

JANUARY 5, 2012

NTEN member and nonprofit communications expert Kivi Leroux Miller just released the 2012 Nonprofit Communications Trends Report , based on a survey of over 1200 participants at the end of 2011. You can download the complete report from NonprofitMarketingGuide.com.

Communication 80

Communication Trend Report NTEN 80

Nonprofit Tech for Good

NOVEMBER 29, 2010

million new visitors per year, but we anticipate that going much higher as people are able to comment and easily rate and post pages to their social networking sites. What is on your To Do List for 2011? The site currently has 1.6 What do you think are the most important skills necessary in a social media practitioner?

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Social Media Interview Examples Media 254

NTEN

JUNE 22, 2011

Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit. The average open rate for email is about 10% but with text messages it is 18%. You must segment your channels of asking. Knowing where Millennials are and which channels do they prefer you use to talk to them is important.

Mobile 55

Mobile St. Louis Donor Blackberry 55

Care2

JANUARY 21, 2012

So how did you do in 2011? Use Multiple Channels. Don’t be shy about reaching out to people across multiple channels. “ Savvy organizations are adopting a multi-channel approach to convert online acquired prospects, using email first, followed up by mail, then telemarketing to maximize conversion rates.

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Adwords Fundraising Tips Convio 72

DNL OmniMedia

FEBRUARY 3, 2023

Conduct a bit of market research to determine your target audience’s preferred communication channels. Then, consider the following marketing channels and choose a handful that you think will work best for your unique audience and marketing goals: TV and radio spots. Give attendees more to do.

Strategy 52

Strategy Nonprofit Audience Hosting 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Can mobile drive volunteers activists, to engage across other media channels? We had a 50% response rate. So, while we were waiting, I asked the panelists to take bets. Text Poll App from MobileCause. The focus is on Mobile Giving.

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Integration Mobile Conference Strategy 97

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? 10x Higher Transaction Rates and Revenue. They also help cross-promote other channels and engagement opportunities.

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email Marketing Registration Nonprofit 55

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Delivering personalized content to your audiences can significantly increase click-through rates. In case you didn’t see, nonprofit click-through rates declined 16% in 2012.**. Building in targeting capabilities.

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email Campaign Test Benchmark 48

NTEN

SEPTEMBER 2, 2011

These communication channels provide nonprofit organizations with an immediate and effective way to solicit, cultivate, and engage donor support. From a pure fundraising standpoint, email and social media channels are only effective when the recipient is able to respond immediately to a CTA (call to action).

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Social Media Mobile email Media 82

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Choose your channels. Time is of the essence, and different audiences require different touch points (read: Next Generation of American Giving ), so choose your channels wisely. Channel coordination.

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Build Donor Channel Sound 38

AFP Blog

APRIL 28, 2011

That’s the conclusion of the 2011 Convio Online Marketing Nonprofit Benchmark™ Study, which evaluated the results of nearly 600 nonprofit organizations that use Convio's software. The study, released in early March, found that online is the fastest growing fundraising channel for nonprofits. billion online, up 40 percent from 2009.

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Benchmark Studies Research Convio 24

Connection Cafe

JULY 23, 2019

This has grown steadily since 2014, and even higher rates occur for event registration and membership purchases.” In 2011, 26% of people had at least one visual arts membership. Additionally, a study by Museum Hack revealed that most museums see renewal rates between 50% and 79%. That dropped to 22% by 2017.

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Museum Trend Mail Culture 34

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Your website is becoming a channel and the web is already a hybrid mix of media where video plays a dominant role. If you see conversions increase along with play-through rates, great. If your play-through rates increase but your conversions don’t, try optimizing with new content or removing the video altogether.

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Video El Salvador Donation Fundraising 106

Connection Cafe

NOVEMBER 22, 2011

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. According to the 2011 Millennial Donors survey, 65% of people surveyed want to find guides on charity websites on how their support could make a difference and 52% want to learn about volunteer opportunities.

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Charity Digital Cancer Offline 51

Connection Cafe

SEPTEMBER 3, 2015

2011’s $FG II looked at how individuals, foundations, and advisors research nonprofits, and what information packaging or channel might result in more giving to high-performing nonprofits. $FG Over the past couple of years open rates and action rates have floundered, leading to an audience that is disengaged and uninformed.

Report 20

Report Donor Demographics Statistics 20

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. What he found for Facebook was that shares on average had the highest rate of activity during the weekend. Lists turn Facebook into a media consumption channel in addition to a social network. He studied more than 1.3

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Facebook Measure Change Images 131

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. Introduce online landing pages in the direct mail pieces to encourage donations be made through an additional channel. If ever there was a doubt in your mind about the multichannel approach, this will dispel it.

America 24

America Results Volunteer Offline 24

Connection Cafe

JULY 7, 2011

Since 1992, they have expertly worked with nonprofits to bring online and other channels together. Branding, Engagement, Giving and Stewardship: The new donor lifecycle Some time ago in the office at hjc a few of our consultants and senior staff were talking through how we approach multi-channel acquisition campaigns for our clients.

Convio 24

Convio Benchmark PowerPoint Rate 24

ASU Lodestar Center

APRIL 13, 2011

Disclaimer Wednesday, April 13, 2011 The cockroach under the refrigerator: scandal and malpractice in philanthropy posted by Travis Butterfield , Project Coordinator ASU Lodestar Center Ever since I worked with Laura Tan on editing her recent blog post , I have been thinking about the unintended effects that volunteer service can have.

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Philanthropy Arizona Research Feeds 40

Connection Cafe

AUGUST 1, 2013

According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising. In the last years, those working in the nonprofit area observed a decrease in email opening rate and even in the actual donation commitment.

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Offline Support Online Donor 38

NTEN

MAY 9, 2011

The next step is to make those data meaningful, relevant and actionable information by communicating them in some way via a channel to an audience. Data Next, communication turns data into information In gathering data, we've only created the potential to inform. Information equals data plus communication.

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Data New York Government Digital 91

NetWits

MAY 30, 2012

So what’s the harm in dropping a channel? Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report. They don’t naturally flow to another channel, despite their tech savvy tendencies, nor do they stick with a cause simply because gave a donation once. 2011 Multichannel Fundraising Report.

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Online Fundraising Offline Mail 234

sgEngage

APRIL 30, 2021

Since 2011, the Blackbaud Institute has continued to see a decline in number of households donating, but an increase in total donations. 66% retention rate for multi-year, online-only donors. According to the Blackbaud Institute 2020 Charitable Giving R eport , the retention rate for these donors is 66%.

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Retention Trend Philanthropy Donor 91

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Chapter 5 :: Introduction to YouTube Channels. Chapter 5 :: Use the Colors of Your Avatar to Design Your Channel.

Social Media 264

Social Media Social Chapter Media 264

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Chapter 5 :: Introduction to YouTube Channels. Chapter 5 :: Use the Colors of Your Avatar to Design Your Channel.

Social Media 210

Social Media Social Chapter Media 210

Achieve

JULY 14, 2022

Despite the rising popularity of other digital channels like social media and. Is your community facing high rates of food insecurity? These simple additions will bring you higher click-through and conversion rates. . John founded Snowball in 2011. online donor engagement. text messaging. email is not dead!

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email Support Newsletter Rate 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2011

Building on this concept, Beth asked nonprofit leaders to enter the contest by explaining what their organization’s singular, most important activity would be in 2011 that would at-once drive social impact, engage supporters and increase revenues. I wish you all luck in your 2011 brand journey. SafeAmerica Foundation , Bill Soule.

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Puerto Rico West Virginia Ideas Fort Worth 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Social media tools for engaging and capturing the work of crowds include: wikis, custom platforms or web sites that facilitate voting, rating, giving feedback, adding content, or funding. The crowd votes, rates, or gives feedback and tips on ideas, products, places , and even people. Do you accept everything or is there curation? (3)

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Measure Fund Impact Minnesota 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

For many years, wish.org primarily served as a direct response promotional channel, with every change designed to shorten the path to a transactional relationship. However, conversion rates were flat. Recently, we adopted a new vision for wish.org and our online channels, including social networks. Content Curation.

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Conversation Chapter Channel Module 106

NTEN

OCTOBER 15, 2010

With inbox competition increasing and recipient patience dwindling, the nonprofits that succeed this holiday season and into 2011 will remember one thing: email is about the needs and wants of the recipients, NOT those of the organization. . Many nonprofits treat their email program as simply a digital version of their postal mail efforts.

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Mail Campaign Management Yahoo 61