Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? 10x Higher Transaction Rates and Revenue. They also help cross-promote other channels and engagement opportunities.

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email Marketing Registration Nonprofit 55

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Delivering personalized content to your audiences can significantly increase click-through rates. Helps data integrity (verify mailing address; find out interests). #3 Building in targeting capabilities. It’s not just me.

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email Campaign Test Benchmark 48

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

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America Results Volunteer Offline 24

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Your website is becoming a channel and the web is already a hybrid mix of media where video plays a dominant role. If you see conversions increase along with play-through rates, great. If your play-through rates increase but your conversions don’t, try optimizing with new content or removing the video altogether.

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Video El Salvador Donation Fundraising 106

Connection Cafe

NOVEMBER 22, 2011

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. According to the 2011 Millennial Donors survey, 65% of people surveyed want to find guides on charity websites on how their support could make a difference and 52% want to learn about volunteer opportunities.

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Charity Digital Cancer Offline 51

Connection Cafe

JULY 7, 2011

Hjc specializes in integrated fundraising, brand building, and campaigning. Since 1992, they have expertly worked with nonprofits to bring online and other channels together. The 2011 Convio Online Marketing Benchmark Study shows that online advocacy files are an area of rapid growth, with almost 20% average list growth from last year.

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Convio Benchmark PowerPoint Rate 24

NTEN

MAY 9, 2011

The next step is to make those data meaningful, relevant and actionable information by communicating them in some way via a channel to an audience. Data Next, communication turns data into information In gathering data, we've only created the potential to inform. Information equals data plus communication.

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Data New York Government Digital 91

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Introduction :: Integrating Web 1.0, Chapter 5 :: Introduction to YouTube Channels. YouTube is now fully integrated in Google+.

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Social Media Social Chapter Media 258

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Introduction :: Integrating Web 1.0, Chapter 5 :: Introduction to YouTube Channels. YouTube is now fully integrated in Google+.

Social Media 207

Social Media Social Chapter Media 207

Achieve

JULY 14, 2022

Despite the rising popularity of other digital channels like social media and. those offered at Fundraising Letters, should be an integral part of your nonprofit’s outreach strategy. Is your community facing high rates of food insecurity? These simple additions will bring you higher click-through and conversion rates. .

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email Support Newsletter Rate 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

He goes onto say how they focusing their integrated strategy on a metric that matters: conversions. For many years, wish.org primarily served as a direct response promotional channel, with every change designed to shorten the path to a transactional relationship. However, conversion rates were flat. Content Curation.

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Connection Cafe

FEBRUARY 4, 2011

So, I was obviously excited to see the 2011 Nonprofit Communications Trends Report from Nonprofit Marketing Guide.com land in my inbox. Email marketing and websites will be the most important communications tools for nonprofits in 2011, followed by direct mail, in-person events, Facebook, and media relations/PR.

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Survey Convio Channel Trend 26

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

The 2011 September Campaign. We’re also keeping a close eye on our Google Analytics to ensure that enough people are visiting the campaign page and the conversion rate. Is this a multi channel campaign? Our 5-year-anniversary video from charity: water on Vimeo. Tell me a little about your strategy and tactics.

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Interview Central African Republic Ethiopia Metrics 101