Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

Retention 85

Retention Donor Guide Rate 85

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline. They get worse over time.

Benchmark 144

Benchmark Internet Report Giving 144

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.

Channel 118

Channel News Mail Blogger 118

NetWits

AUGUST 8, 2012

Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors. 2011 Multichannel Fundraising Report.

Offline 219

Offline Donor Online Fundraising 219

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? 10x Higher Transaction Rates and Revenue. They also help cross-promote other channels and engagement opportunities.

email 55

email Marketing Registration Nonprofit 55

sgEngage

APRIL 30, 2021

These trends offer h ealthcare organizations t he opportunity to grow this donor support th rough stewardship and retention. . . Since 2011, the Blackbaud Institute has continued to see a decline in number of households donating, but an increase in total donations. 66% retention rate for multi-year, online-only donors.

Retention 92

Retention Trend Philanthropy Donor 92

Connection Cafe

JULY 23, 2019

This has grown steadily since 2014, and even higher rates occur for event registration and membership purchases.” In 2011, 26% of people had at least one visual arts membership. Additionally, a study by Museum Hack revealed that most museums see renewal rates between 50% and 79%. That dropped to 22% by 2017.

Museum 34

Museum Trend Mail Culture 34