Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. As a result, email expectations have changed.

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email Campaign Test Benchmark 48

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. About 2% of web visitors provided their email address.

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Benchmark Studies Money Raise 70

Bloomerang

APRIL 15, 2021

Diverse candidates are not applying for fundraising positions through the traditional channels, and the hiring officers don’t know where to post their job listings in order to attract them. . Even foregoing that, hiring officers say that they are ready and eager to recruit diverse candidates , but they’re just not getting the applicants.

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Develop Pennsylvania Mentoring Newsletter 123

NTEN

JUNE 29, 2011

Now they come to us, through Facebook, Twitter, and email. Or do: maybe they'll make another video like this one (complete with integrated marketing channels ). Talk all you want about your data – in this case, accident rates – as long as you then show it, like this. Keep them coming. Don't say bad things about Grand Rapids.

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Linkedin Convio Template YouTube 57

NTEN

JANUARY 5, 2012

NTEN member and nonprofit communications expert Kivi Leroux Miller just released the 2012 Nonprofit Communications Trends Report , based on a survey of over 1200 participants at the end of 2011. Here are some of findings that stood out: 78% of respondents planned to email their typical supporters at least monthly in 2012.

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Communication Trend Report NTEN 80

DNL OmniMedia

FEBRUARY 3, 2023

Conduct a bit of market research to determine your target audience’s preferred communication channels. Then, consider the following marketing channels and choose a handful that you think will work best for your unique audience and marketing goals: TV and radio spots. Give attendees more to do.

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Strategy Nonprofit Audience Hosting 52

NTEN

JUNE 22, 2011

Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit. It's also important to have easily readable information via email - so be sure you use mobile rendering options for your emails, especially if you have a call to action and your email and website aren't mobile rendered, they won't be able to easily respond.

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Mobile St. Louis Donor Blackberry 55

Care2

JANUARY 21, 2012

So how did you do in 2011? Make sure you’re capturing email addresses whenever and wherever you can. Encourage those who respond to your postal mail, telephone appeals, and special events to sign up for your email list – offer incentives like special content, matching gifts, and online premiums. Build Your List.

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Adwords Fundraising Tips Convio 72

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Can mobile drive volunteers activists, to engage across other media channels? We had a 50% response rate. So, while we were waiting, I asked the panelists to take bets. Allyson Kapin shared some stats about the use of email on mobile devices.

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Integration Mobile Conference Strategy 97

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Choose your channels. Time is of the essence, and different audiences require different touch points (read: Next Generation of American Giving ), so choose your channels wisely. Channel coordination.

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Build Donor Channel Sound 38

Connection Cafe

JULY 23, 2019

Traditional membership programs issue paper/plastic cards and use a combination of direct mail and email marketing to reach their constituents. This has grown steadily since 2014, and even higher rates occur for event registration and membership purchases.” In 2011, 26% of people had at least one visual arts membership.

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Museum Trend Mail Culture 34

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Your website is becoming a channel and the web is already a hybrid mix of media where video plays a dominant role. If you see conversions increase along with play-through rates, great. If your play-through rates increase but your conversions don’t, try optimizing with new content or removing the video altogether.

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Video El Salvador Donation Fundraising 106

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. What he found for Facebook was that shares on average had the highest rate of activity during the weekend. Hiding content is tantamount to deleting an email without reading it. He studied more than 1.3

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Facebook Measure Change Images 131

Connection Cafe

AUGUST 1, 2013

According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising. On the other hand, having a contact page with your email address, phone number and a contact form on your website is mandatory.

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Offline Support Online Donor 38

Achieve

JULY 14, 2022

Email is a tried-and-true marketing tool in the mission-driven sector. The best part: Email marketing is inexpensive and likely to result in a high return on investment (ROI). . Despite the rising popularity of other digital channels like social media and. email is not dead! email is not dead! Welcome Email Series.

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email Support Newsletter Rate 52

Connection Cafe

SEPTEMBER 3, 2015

2011’s $FG II looked at how individuals, foundations, and advisors research nonprofits, and what information packaging or channel might result in more giving to high-performing nonprofits. $FG Over the past couple of years open rates and action rates have floundered, leading to an audience that is disengaged and uninformed.

Report 20

Report Donor Demographics Statistics 20

Connection Cafe

JULY 7, 2011

Since 1992, they have expertly worked with nonprofits to bring online and other channels together. Branding, Engagement, Giving and Stewardship: The new donor lifecycle Some time ago in the office at hjc a few of our consultants and senior staff were talking through how we approach multi-channel acquisition campaigns for our clients.

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Convio Benchmark PowerPoint Rate 24

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. Check out the graphic, that's an example of an email we sent as part of an integrated campaign.). Introduce online landing pages in the direct mail pieces to encourage donations be made through an additional channel.

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America Results Volunteer Offline 24

ASU Lodestar Center

APRIL 13, 2011

Disclaimer Wednesday, April 13, 2011 The cockroach under the refrigerator: scandal and malpractice in philanthropy posted by Travis Butterfield , Project Coordinator ASU Lodestar Center Ever since I worked with Laura Tan on editing her recent blog post , I have been thinking about the unintended effects that volunteer service can have.

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Philanthropy Arizona Research Feeds 40

NetWits

MAY 30, 2012

In today’s connected world — where seemingly everyone is using their smart phones to update social networks, check email, and pump out hundreds of text messaging a week — direct mail can look a bit outdated to some nonprofits looking to raise money in support of their mission. So what’s the harm in dropping a channel?

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Online Fundraising Offline Mail 234

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Chapter 5 :: Introduction to YouTube Channels. Chapter 5 :: Use the Colors of Your Avatar to Design Your Channel.

Social Media 258

Social Media Social Chapter Media 258

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Chapter 5 :: Introduction to YouTube Channels. Chapter 5 :: Use the Colors of Your Avatar to Design Your Channel.

Social Media 207

Social Media Social Chapter Media 207

NTEN

OCTOBER 15, 2010

By Matt Burghdoff, Email Marketing & Online Fundraising Specialist, Grizzard Communications. Many nonprofits treat their email program as simply a digital version of their postal mail efforts. When your constituents sign up to receive emails, they are giving you an invitation to come to their inbox once, maybe twice.

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Mail Campaign Management Yahoo 61

Connection Cafe

MAY 6, 2013

Our analytics team looked at Convio Luminate Online email performance data from 2009-2011 to identify trends for organizations to enhance their existing year-end fundraising efforts. Go beyond targeted group email communication and focus on audience pathways. Ask yourself, does my multi-channel strategy support my pathways?

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Program Online Test Mobile 39

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Over a century after its inception, over 52,000 people in 1823 places across 17 countries participated in the Christmas Bird Count – using email, web sites, and social media tools. The crowd votes, rates, or gives feedback and tips on ideas, products, places , and even people. Do you accept everything or is there curation? (3)

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Measure Fund Impact Minnesota 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

For many years, wish.org primarily served as a direct response promotional channel, with every change designed to shorten the path to a transactional relationship. However, conversion rates were flat. Recently, we adopted a new vision for wish.org and our online channels, including social networks. Content Curation.

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Conversation Chapter Channel Module 106

Connection Cafe

FEBRUARY 4, 2011

So, I was obviously excited to see the 2011 Nonprofit Communications Trends Report from Nonprofit Marketing Guide.com land in my inbox. Email marketing and websites will be the most important communications tools for nonprofits in 2011, followed by direct mail, in-person events, Facebook, and media relations/PR.

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Survey Convio Channel Trend 26

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

The 2011 September Campaign. We’re also keeping a close eye on our Google Analytics to ensure that enough people are visiting the campaign page and the conversion rate. Is this a multi channel campaign? Our 5-year-anniversary video from charity: water on Vimeo. Tell me a little about your strategy and tactics.

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Interview Central African Republic Ethiopia Metrics 101

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

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Benchmark Internet Giving Offline 73