NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors.

Benchmark 144

Benchmark Internet Report Giving 144

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.

Channel 118

Channel News Mail Blogger 118

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Beth’s Blog, September 2011. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? Do you need your monitoring tool to integrate with other tools like Salesforce, Google Analytics, etc.? Not Data Driven.”

Social Media 100

Social Media Channel Data Media 100

DNL OmniMedia

FEBRUARY 3, 2023

Conduct a bit of market research to determine your target audience’s preferred communication channels. Then, consider the following marketing channels and choose a handful that you think will work best for your unique audience and marketing goals: TV and radio spots. Give attendees more to do.

Strategy 52

Strategy Nonprofit Audience Hosting 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Can mobile drive volunteers activists, to engage across other media channels? We had a 50% response rate. So, while we were waiting, I asked the panelists to take bets. Text Poll App from MobileCause. The focus is on Mobile Giving.

Integration 97

Integration Mobile Conference Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Your website is becoming a channel and the web is already a hybrid mix of media where video plays a dominant role. If you’re not sure your video belongs on your donation page try a test run and track your analytics carefully. If you see conversions increase along with play-through rates, great. Why is 2011 even more important?

Video 106

Video El Salvador Donation Fundraising 106

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

After learning of the change, Edgerank Checker was quick to conduct a study, they compared analytics from 3,000 Facebook pages the week before the change and the week after. In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. How big of a difference does this make?

Facebook 131

Facebook Measure Change Images 131