Achieve

SEPTEMBER 11, 2014

This year, as an important resource and add-on to the 2014 Millennial Impact Report, we’ve worked with Millennial employees across the country to conduct video-recording user tests. But here are some things we’ve learned from these user tests: Millennial employees were drawn to good design, but frustrated by lack of information.

Test 40

Test Video Learning Companies 40

Candid

JUNE 7, 2023

For example, our preference for video content rings true. As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention? To answer these questions and put experts’ advice to the test, I decided to ask my peers.

Advice 98

Advice Social Media Media Meme 98

Media Cause

FEBRUARY 12, 2024

This is seen when social posts populate in search results through captions, alt-text, keyword research/implementation, and hashtags. Social Media’s Impact on Google Search Let’s start with a question, “does Google take into account what is happening within social media platforms when it comes to their search result ranking?

Search 59

Search Alternative Social Social Media 59

Whole Whale

FEBRUARY 9, 2024

Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here! Basically, it’s about ranking higher in the search engine results for keywords related to your site. You can use tools like Experte mobile test and Pingdom to test your site speed.

Strategy 98

Strategy Tips Google Search 98

Forj

MAY 18, 2021

Through the pandemic, everyone is learning to get more and more used to being on video. That being said, it’s no mystery there’s a plethora of video services on the market right now. The main difference between video services is their intended use. Types of Video Interviews. Live Video Interview.

Interview 36

Interview Video Skype Webex 36

Candid

APRIL 20, 2023

Whatever inspires you, here is a general experimentation process for social media posting: Pick one thing you want to test at a time, like type of post, length of text, posting time, or something else. Set a time period for the test. Then, update your roadmap by assessing the data at the end of your test. Run your experiment.

Social Media 98

Social Media Data Strategy Media 98

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Will a video boost the response rate? Based on these results, we removed the video from the remaining appeals.

Case Study 75

Case Study Test America Studies 75

Nonprofit Tech for Good

OCTOBER 31, 2018

Once you have been accepted, and once YouTube Giving tools are rolled out to all 501c3 nonprofits (expected in the coming weeks), you can set up a Fundraiser to encourage donations when people watch your YouTube videos. YouTube is building on Google findings that online video is the most influential source in driving donations.

Social Media 243

Social Media Money Raise Media 243

Bloomerang

AUGUST 16, 2021

Remember: Averages are a useful starting point, but there are all sorts of reasons why your results may deviate from the norm. But you’ve got to be patient, and you’ve got to have goals against which you can measure your results. Some of the things you’ll measure will be actions, while others will be results. . Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

APRIL 10, 2022

You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. Upload powerful photos and videos. Most nonprofits, however, will have to engage their followers for Twitter to produce results – but Twitter is tricky and not for everyone. Don’t be a #hashtag #spammer.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Media Cause

FEBRUARY 28, 2022

Endless ways to communicate through text, graphics, videos, or even web-specific features that surprise and delight the viewer. With any of these examples, you’ll always have the opportunities to use text, graphics, and video to convey the story. Test and track. Try testing your subject lines and senders––but not all at once.

Content 105

Content Test Student Audience 105

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2010

We at the Diabetes Hands Foundation started the Big Blue Test in 2009 with a simple premise meant to raise awareness about the importance of physical activity for diabetes management: testing your blood sugar, exercising 14 minutes, testing your blood sugar again and sharing the results with the community. 1 and Nov.

Life 97

Life Video Kenya Ecuador 97

Get Fully Funded

OCTOBER 31, 2022

But the time you spend now optimizing your website is an investment in your year-end fundraising results and you should see a good return on that investment. Use compelling photos and video. Test it on various browsers and on a mobile device, just to make sure. Here are some tips for making better videos.

Websites 89

Websites Giving Donation Nonprofit 89

Byte Technology

DECEMBER 14, 2019

Because you’ve had direct communications with the freelancer through e-mail, phone or a video call, you know who the individual is that has assumed responsibility for the work you need done. An agency is more likely to have a variety of experts with specialized skills, meaning you get top notch results in all areas of the project.

Design 130

Design Web Websites Project 130

Association Analytics

OCTOBER 10, 2022

If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. Event – this is really any action taken like watching a video or downloading a white paper. Resulting in a data-informed way to make business decisions.

Analytics 169

Analytics Marketing Taxonomy Module 169

M+R

JUNE 22, 2023

I won’t even tell you about the hours I have spent watching YouTube videos and coveting a 3-D printer like Gollum with a ring. Custom-built lookalikes are one of the best ways to build an advanced targeting option, and Scout Quest provides you with a lot of options for a seed audience to test out various lookalike versions.

Los Angeles 101

Los Angeles Audience Google Channel 101

Bloomerang

AUGUST 29, 2022

Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. Display and contextual advertising: image or video ads that serve on websites across the internet, designed to target specific people or types of websites. Test your messaging and creative.

Digital 118

Digital Program Tips Nonprofit 118

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59

Lesson Fundraising Digital Test 59

Care2

JANUARY 20, 2015

Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. A snapshot of their findings.

YouTube 28

YouTube Video Facebook Cisco 28

Bloomerang

FEBRUARY 1, 2023

Their fundraising app makes it easy to search a keyword and find resulting grants that could be a good fit. Think about it: if you know your supporter tends to be more direct and results-driven, you can craft your communications with them to be straightforward and show the direct results of their gifts.

Org 80

Org Raise Tools Help 80

Media Cause

MAY 8, 2023

Clicks CTR Form Submissions The result? With a pacing document in place, you can track daily budget projections and adjust on-platform as needed to drive spend and results. Test, Test, Test! Once your campaigns have launched, you don’t want them to remain static.

Tips 52

Tips Organization Channel Benchmark 52

Bloomerang

SEPTEMBER 12, 2021

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. Thinking of shopping, maybe before the end of the year, all kinds of videos and stuff that you can check out.

Results 80

Results Video Donation Fundraising 80

Bloomerang

NOVEMBER 16, 2023

Staff got into the spirit with personalized doodles and videos. Meredith and her team did a brilliant job of testing the campaign. To make it even more mission-friendly, Meredith explained that those results meant that for every 15 minutes of thanking by staff members, they were able to pay for an extra hour of nursing care.

Gift 88

Gift Volunteer Celebrate Culture 88

Media Cause

SEPTEMBER 1, 2022

Short form video is king. During the conference, there were many presentations on video content. It’s hard not to notice the rise of short-form videos as you scroll social media for both personal and professional purposes. Nonprofits must be prepared to adapt to Instagram’s video shift. Work with creators.

Social Media 52

Social Media Trend Media Social 52

Saleforce Nonprofit

JULY 22, 2021

The results allowed the executive team to launch a video channel, rather than sending text updates, in order to reach the numerous indigenous language speakers whose languages did not have a written form. Lots of types of evaluation of effectiveness exist, from randomized control trials to smaller observations of impact.

Impact 120

Impact Management Organization Evaluation 120

Candid

JANUARY 30, 2023

Additionally, chatting with peer organizations that have rebranded can also provide useful insights, from why they decided to rebrand to how they approached the effort and the levels of success they’ve seen as a result. In fact, sometimes a complete overhaul of your nonprofit brand isn’t necessary to achieve your desired goals.

Nonprofit 119

Nonprofit Audience Library Research 119

Media Cause

JANUARY 18, 2022

You will still be able to target people who have engaged with your brand – liked your page or watched your videos, for example. Test New Media Partners. Testing other social platforms, or new channels, such as search and/or online display, may result in success. And the same is true for Engagement campaigns.

Audience 52

Audience Facebook Change Test 52

Bloomerang

NOVEMBER 8, 2023

” If you want to test your message on me, email me your draft and I’ll give you feedback. Use a 90-second video in your social media or emails. According to a study by Campaign Monitor , adding video to email increased open rates by up to 19% and click-through rates by 65%. The unsubscribe rate also dropped by 26%.

Strategy 56

Strategy Social Media Rate Gift 56

Bloomerang

AUGUST 18, 2021

For many of us, summer fundraising can be frustrating because often our donor communications during this season yield less-than-ideal results. . When it comes to traditional channels, one thing you can test is a summer-long fundraising campaign. This one will take some planning, but if you plan it right, it can have some great results.

Fundraising 138

Fundraising Social Media Donor Campaign 138

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.

Process 28

Process Video Campaign eLearning 28

NTEN

JUNE 6, 2023

Outlook) and video conferencing platforms, use a spreadsheet, create slides, and use tools that are specific to your organization, such as a timekeeping system or an expense reporting system. Many skill assessments are available to purchase that test specific skills such as coding or proficiency on particular software.

Skills 88

Skills Technology Develop Training 88

Qgiv

JUNE 6, 2023

With all the details ironed out, all that’s left is to upload your image or video with your text copy and publish your Facebook Ad. Video Ads Videos are another effective ad format and a perfect way to engage your supporters and tell your organization’s story. Here are some pointers for creating an effective video ad.

Facebook 86

Facebook Guide Demographics Nonprofit 86

Connection Cafe

OCTOBER 21, 2013

Note: This is the third in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In part one , we discussed why you should test your website and part two outlined designing your test. I’ve seen similar results in my testing.

Guinea 37

Guinea Test Donation Blackbaud 37

EveryAction

SEPTEMBER 20, 2016

I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared.

Metrics 100

Metrics Social Media Measure Media 100

Whole Whale

SEPTEMBER 22, 2020

Create a quiz that tests the knowledge of users who are aligned with your organization’s cause. Users must submit an email to get full score results. Think about how you might match up personality traits with elements of your cause and create a fun matching quiz form that requests email at the end to get the results.

Ideas 98

Ideas Donor Work Online 98

Neon CRM

NOVEMBER 14, 2023

This loyalty is invaluable, as it often results in long-term support, advocacy, and even word-of-mouth referrals to friends and family. You should also add a compelling description of your nonprofit’s mission and impact, as well as any images or videos that can help tell your story. Then test it again. Now, keep testing.

Donation 52

Donation Gift Platform Nonprofit 52

Candid

OCTOBER 12, 2022

Tip: Make sure to test your links and landing pages in advance. Enjoy your launch day, but remember to share the results with your supporters. You can do it by interacting with your supporters, whether by email, social media, or video. Creating all your content well beforehand is key to having a successful campaign.

Campaign 98

Campaign Social Media Influence Content 98