Whole Whale

SEPTEMBER 8, 2023

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

NOVEMBER 17, 2014

Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. In the first test, a group of 449 college students were given the choice of donating $100 to two charities (Kids Korps USA and charity: water). Finding a Different Approach. Featured Fundraising'

Rate 52

Rate Donation Ratio San Diego 52

Bloomerang

NOVEMBER 8, 2023

” If you want to test your message on me, email me your draft and I’ll give you feedback. According to a study by Campaign Monitor , adding video to email increased open rates by up to 19% and click-through rates by 65%. The unsubscribe rate also dropped by 26%.

Strategy 56

Strategy Social Media Rate Gift 56

Cloud 4 Good

AUGUST 4, 2022

Our goal was to improve communication across campus with our various constituencies, leveraging Salesforce CRM and Marketing Cloud to study and improve the relationship they have with the university,” said Mead. UMass Amherst currently hovers around a 60% email open rate when factoring in commercial and transactional emails.

Massachusetts 90

Massachusetts University Communication Marketing 90

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Living Case Studies: Social Media and Sustainable Agriculture. Living Case Study. I use a “Living Case Study&# technique — it is less formal that your traditional case study because it covers a work in progress and shares lessons learned as well as successes. A/B Testing. Building Networks of Partners.

Case Study 98

Case Study Social Media Studies Integration 98

sgEngage

SEPTEMBER 15, 2022

These rigid structures also mean that we wait for results (even if it’s in 6-to-12-month pilot studies), or we copy and paste best practices from other communities based on the assumption that what works in one place will work in another. Redefine Success by Solution Testing. Redefine Solution by Centering the Stakeholder.

Collaboration 72

Collaboration Impact Test Grant 72

Qgiv

APRIL 23, 2021

Studies have shown that adding videos to your landing page can increase conversion rates by 80%! A slow page can lead to decreased conversion rates. Studies show that 0-4 seconds is the optimal load time. Each additional second of load time decreases your conversation rate. Test your landing page load times.

Los Angeles 116

Los Angeles Impact Donation Kansas City 116

Bloomerang

OCTOBER 4, 2021

Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. For more on that, look into eye movement studies. how you would talk).

Question 142

Question Donor Test Student 142

Network for Good

OCTOBER 20, 2020

Many studies have investigated what makes a subject line effective, and they all seem to agree on a few key points: Keep it short, but on point. Some studies show that the optimal email length is 50-100 words. Your email marketing platform should show you two basic statistics: open rates and click rates.

email 98

email Donor Spam Rate 98

Connection Cafe

JULY 31, 2013

Note: This is the first in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. Because user experience issues invariably impact conversion rates. But I’m not trying to be a Henny Penny , because today usability testing can be easily done by anyone.

Test 40

Test Donation Blackbaud Registration 40

Nonprofit Tech for Good

OCTOBER 31, 2018

In their 2013 study, they found that some 57% of people who watch a video for a nonprofit go on to make a donation! A study by Frontstream found that “Instagram sent more individual donors to donation forms than Twitter, had a higher donation conversion rate, and the resulting gifts were of a higher average value.”.

Social Media 243

Social Media Money Raise Media 243

Bloomerang

SEPTEMBER 14, 2022

Do they realize the average email open rate is 30%, meaning 70% of people won’t read your email appeal, and direct mail response rates are even lower?”. ” According to direct mail fundraising experts like Mal Warwick and Jeff Brooks, the rate and type of postage you use to send direct mail has little impact on response.

Question 91

Question Fundraising Org Mail 91

M+R

FEBRUARY 4, 2021

Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks). One M+R client has run a test texting half of their email list three times in addition to their regular 10 EOY email appeals. But the individual experiences are telling.

Fundraising 98

Fundraising Gift Rate email 98

Amy Sample Ward

NOVEMBER 5, 2012

Referral Rates. One of the key metrics we obsess over is the referral rate organizations are experiencing from their ActionSprout campaigns. But until you start seeing real traffic through an app like ActionSprout.com, there is really no way to know just what kind of referral rates to expect.

Comment 259

Comment Share Support Facebook 259

NTEN

AUGUST 22, 2013

In late spring of 2012, one thing that had been on my radar for awhile was an interesting correlation between our membership renewal rates and event registrations. After presenting this finding to staff, my hypothesis was that if we were able to increase event attendance, we should see an increase to our struggling renewal rate.

Case Study 87

Case Study Design Experiment Data 87

ASU Lodestar Center

JANUARY 12, 2022

Strengthening employee engagement can enhance morale, lower the turn-over rates, strengthen teamwork, preserve consistency and overall, cause success toward the nonprofit’s mission. This time period also gives the organization the opportunity to test out the employee on a probationary period to be sure they fit the culture.

Strategy 98

Strategy Arizona Phoenix Structure 98

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . ACH increases recurring giving capture rates.

Donation 67

Donation Tips Rate Mobile 67

Achieve

JUNE 1, 2023

For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals. Assess metrics such as your email open rate or online donation rate to measure your success. Their retention rate. Your online donor retention rate.

Donation 52

Donation Donor Giving Demographics 52

Forum One

JULY 8, 2021

For example, a health-focused association’s broad target audience could be anyone associated with X illness or condition, while audience personas would identify specific profiles such as researchers studying the disease, caregivers, or patients. A/B test different parts of your emails. Make the sender a person.

Personal 53

Personal email Tips Audience 53

sgEngage

JULY 24, 2023

As birth rates decline and populations age, the effects on enrollment numbers, funding, and institutional sustainability become increasingly pronounced. With fewer young individuals entering the age cohort traditionally associated with college attendance, institutions face the risk of lower enrollment rates. Use video storytelling!

Education 78

Education Student Award University 78

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

The Modern Nonprofit

APRIL 13, 2021

For years, marketing copywriters have used the word you , citing a Yale research study that ranked you as #1 out of 12 of the most powerful words out there. The result was: 93% of people said yes—a whopping 33% higher success rate! Both groups responded in similar rates to the donation appeal that followed. The Research.

Giving 105

Giving Brain Language Database 105

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Highlights.

email 169

email Marketing Nebraska Omaha 169

Kindful

MARCH 22, 2021

Have you tested those forms to make sure they work? In their email cultivation study , the NextAfter team wasn’t always able to find an email subscription sign-up form or donate button on many nonprofit websites. In fact, they couldn’t give to 20% of the organizations or sign up for email from 29% of the organizations in the study.

email 98

email Evaluation Social Media Marketing 98

Forj

JULY 8, 2021

Perhaps it was a multiple-choice final exam or an essay-style test printed in double-spaced Times New Roman. For example, learners in a communication course might take a grammar test at the end of the course to measure how well they retained information about various grammatical rules and standards. This tests knowledge acquisition.

eLearning 69

eLearning Course Test Knowledge 69

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

NetWits

NOVEMBER 15, 2011

eNonprofit Benchmark study. On average fundraising responses rates range from.08% 13% – eNonprofit Benchmark Study. Test Your Donation Landing Pages. The average 1x donation is $60.00. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. – Blackbaud.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.”

Ideas 111

Ideas Donation Online Strategy 111

NonProfit Hub

NOVEMBER 9, 2018

Conduct a mini feasibility study. Best practices dictate that nonprofits conduct feasibility studies for impending capital campaigns. A feasibility study tests whether or not your organization has the resources available to proceed with a fundraiser or campaign. Are participant rates growing or declining?

Poll 57

Poll Fundraising Game Studies 57

Nonprofit Tech for Good

NOVEMBER 14, 2010

From posting twice a day to only twice weekly, I have tested all levels of frequency in posting until finally settling on posting 4-6 Status Updates a week. At that rate “Unlikes&# have minimal and the total number of “Likes&# has grown at a steady rate. Much easier said than done, I know.

Facebook 254

Facebook Feeds Content Rate 254

Tech Soup

FEBRUARY 18, 2013

Burlington Public Library was one of our test installation sites. They rate themselves as advanced in IT. We found this in other test installations. After the system was up and running, they found that the refresh rate when scrolling down a long web page was sometimes a problem.

Library 48

Library Case Study Public Studies 48

Bloomerang

MAY 26, 2022

Several different studies provide insight into why how you present giving price options can influence donors to give more (or less) generously. Then they reversed this order for the test. One study by Jen Shang and Rachel Croson informed callers to a public broadcasting pledge drive that a previous donor had given $75, $180, or $300.

Donation 72

Donation Donor Gift Nonprofit 72

Allegiance Group

APRIL 15, 2024

Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. On average, direct mail has an open rate of 57.5% Study these patterns, compare them against your audience’s preferences, and adjust your strategy accordingly. Finalize the concept design.

Mail 52

Mail Fundraising Nonprofit Channel 52

Forum One

MARCH 9, 2023

In 2018, USAID received a 10/10 in Innovation in the “Results for America” study of Federal Agencies. Alexis: The state of Hawaii mapped its infrastructure, with overlays of potential climate impacts and considerations of vulnerable populations, allowing them to run scenarios and test hypotheses for different preparedness measures.

Government 65

Government Learning San Jose Hawaii 65

Nimble AMS

NOVEMBER 12, 2019

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Here’s some inspiration from Community Brands’ latest study to get you started. The recent Community Brands Member Engagement and Loyalty Study is a great place to start. Ask them to rate the benefits your organization provides.

Life 60

Life Retention Studies Benefit 60

ASU Lodestar Center

APRIL 1, 2022

Studies show that donors ask less about where their money is spent and more about the impact their donation is making. Charity watchdogs are a type of nonprofit that publicly share information about charities, including reviews and ratings. Test Your Stories: Practice your stories on donors and get their input and feedback.

Impact 52

Impact Communication Effective Ratio 52

NTEN

OCTOBER 12, 2011

After doing some research and testing out some of the data mapping tools, we started with just making basic maps of where grants were made and partners are located, from which initial story threads emerged. and "to what ends?" Most strongly, we found our work was predominantly based in metropolitan areas on the East and West coasts.

Case Study 68

Case Study Story Data Studies 68