NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Figure 1: Opens and open rate. Findings are below.

Rate 139

Rate San Diego Open Benchmark 139

Qgiv

MAY 24, 2023

Qgiv’s Generational Giving Study focuses on the information that nonprofits need for current and future fundraising. In this blog post, we’ll compare the results of the two studies to determine the perfect way to reach out to your donors regardless of which generation they belong to. This number has steadily increased since 2016.

Generation 52

Generation Comparison Studies Giving 52

EveryAction

APRIL 6, 2015

Some organizations see a lot of supporter engagement with periodic newsletters: a recent study showed that over half of participants got news about their favorite organizations or causes from regular newsletters, and just under a quarter of respondents said they often forwarded on newsletters to family and friends.

Newsletter 100

Newsletter Rate Open email 100

Amy Sample Ward

NOVEMBER 5, 2012

There are other examples of organizations finding some tricks and functionality that really help them make connections with supporters, and then Facebook changes the functionality. In fact, even their new Promote function provides nonprofits and campaigns with a rather compelling new tool for engaging organizations most ardent supporters.

Comment 259

Comment Share Support Facebook 259

Candid

MAY 14, 2021

The study also found unprecedented levels of donor mobility in 2020, with the number of new and recaptured donors up 8.2 The study also found unprecedented levels of donor mobility in 2020, with the number of new and recaptured donors up 8.2 percent and 8.4 percent and 14.9 percent and 8.4 percent and 14.9 percent) and supersize (5.3

Retention 69

Retention Studies Fundraising PDF 69

AccelEvents

JANUARY 20, 2021

We were happy to hear that IMPACT’s HubSpot Training Day exceeded its attendance rate compared to previous in-person events, with nearly 1,000 attendees joining sessions. When asked about their experience moving from session to session, 83% of attendees rated the experience a ‘4 or 5’ out of 5. ” Final Thoughts. .”

Case Study 98

Case Study Virtual Interaction Studies 98

Charity Village

MAY 5, 2022

In a comprehensive study – commissioned by Workplace Strategies for Mental Health, compliments of Canada Life, and conducted by Mental Health Research Canada – employees were asked to rate the extent to which their leaders engaged in strategies to support psychological health and safety.

Report 40

Report Support Canada Survey 40

Bloomerang

FEBRUARY 5, 2024

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Does this r eally improve donor retention?

Retention 95

Retention Gift Donor Pledge 95

Nonprofit Tech for Good

DECEMBER 2, 2023

Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. Donors are looking to stay connected to and support the organizations they care most about, and a recurring giving program helps donors break a larger gift into smaller, more affordable portions.

Trend 303

Trend Fundraising Digital Celebrate 303

EveryAction

OCTOBER 26, 2022

A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages. TechJury has reported that SMS open rates average 98%. It could be as simple as “I thought you’d like to see what your support made possible.” Why text donors?

Donor 216

Donor Giving Gift Photo 216

Bloomerang

JULY 7, 2022

It’s a great strategy to use because when you send solicitation letters via direct mail, you’re providing people with a tangible way to interact with your nonprofit and support your mission. Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III.

Mail 109

Mail Retention Practice Donor 109

Bloomerang

APRIL 17, 2024

Each of these industries needs to study an aspect of their output to see how it performs and decide if they need to change. Unfortunately, 50% of nonprofits do not know how data can support their work, and 31% do not know what to do with this information. How does this information support your organization?

Data 101

Data Metrics Measure Goal 101

Neon CRM

MAY 31, 2023

The Average Nonprofit Has a 29.58% Email Open Rate In our latest research, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed over 37,000 nonprofit email campaigns sent by Neon One clients. Bounce rate, the percentage of email addresses that couldn’t receive your message, is one to pay attention to.

Statistics 97

Statistics Fundraising Metrics Mail 97

Connection Cafe

JANUARY 17, 2020

Conducting a comprehensive feasibility study is a critical first step in every major fundraising effort. In my experience, the how and who aspects of the study are where many organizations tend to falter. Here are some tips to help guide you through a successful study: The How — Asking The Right Questions. How best to do that?

Studies 41

Studies Campaign Fundraising Case Study 41

Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. What if you could convert those one-time donors into engaged supporters that give again? Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ? Why send this email?

Donor 328

Donor Giving Template email 328

.orgSource

OCTOBER 1, 2023

I urge my clients to study data to understand how to deliver the individualized service their members want. Conversational marketing can increase conversion rates by up to 45%. Here are a few examples of how live chat supports more positive member experiences. Customize is the marketing mantra of the hour.

Las Vegas 251

Las Vegas Conversation Cancer Offline 251

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive.

email 52

email Rate ROI Social Media 52

Care2

APRIL 9, 2013

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Overall, nonprofits are reaching new supporters more than ever across online channels. Now the bad news.

Rate 76

Rate email Benchmark Fundraising 76

Amy Sample Ward

JUNE 18, 2010

I often talk about individuals when I’m discussing the way social media can be used to support organizations. Is you’re organization looking to support free agent fundraisers and the changemakers who are passionate about your cause, want to support your work, but do it their way? Case Study.

Case Study 152

Case Study Studies Cancer Free 152

Bloomerang

DECEMBER 8, 2023

They seem like a great way to acknowledge supporters and turn them into regular givers. Not all holiday gifts to donors raise more A Yale study in The Journal of Economic Psychology explains the counterintuitive effects of thank-you gifts on charitable giving. Think bumper stickers, coffee mugs, or tote bags. Not necessarily.

Gift 105

Gift Donor Studies Donation 105

Care2

SEPTEMBER 21, 2013

However, according to a new study by EdgeRank Checker posts with hashtags on Facebook don’t have as good reach as posts than those without. The study found about 6,000 of the posts contained hashtags and these were the same posts that had a decrease in engagement per fan. ” The results from the study are not surprising.

Studies 78

Studies Facebook News Trend 78

TechImpact

OCTOBER 2, 2014

According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing strategy. YouTube has the highest engagement rate, and the lowest bounce rate. Average bounce rate: 43.19%.

Stats 226

Stats Content Marketing Change 226

Bloomerang

NOVEMBER 8, 2023

Keep it simple, emphasizing the impact of their support. Over 450 supporters made a gift so far this year, amounting to $822,075. Over 450 supporters made a gift so far this year, amounting to $822,075. With your support now we seek to reach $1,250,000 in giving this year.” The unsubscribe rate also dropped by 26%.

Strategy 56

Strategy Social Media Rate Gift 56

EveryAction

AUGUST 25, 2022

Digital advocacy forms are tools used to move nonprofit supporters to take action in support of your mission—no matter where they live. Building stronger supporter connections—even in economic uncertainty. Building stronger supporter connections—even in economic uncertainty. Overcome barriers to connect with supporters.

Digital 130

Digital Advocacy Fundraising Channel 130

Nimble AMS

APRIL 29, 2022

To financially support your event , try finding a company to sponsor the conference or meeting. T he Community Brands Association Trends Study found 5 7 % of association members are more likely to attend i n-person events if their friend or co-worker plans on attending. Here’s how: Secure sponsorships. Develop a learning program?

Associations 117

Associations Strategy Sponsor Industry 117

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” And even digital fundraising powerhouse NextAfter has conducted studies that reveal that multichannel has 212% more revenue than offline only. Warm up your donors and remind them that their support matters — that you matter.

Free 88

Free Fundraising Mail Nonprofit 88

Bloomerang

FEBRUARY 27, 2024

The minute you understand and act on this, your retention rates will rise. It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. In one Harvard Study , 10-15 years longer.) How lapsed is “lapsed”?

Donor 83

Donor Rhode Island Gift Tennessee 83

Qgiv

SEPTEMBER 12, 2023

We were surprised to discover that donor retention rates were unknown by over 43% of fundraisers! The top reason a donor would stop supporting an organization is because of a complicated user experience. Final thoughts and takeaways for your organization Know your donor retention rate.

Retention 52

Retention Donor Report Practice 52

Nimble AMS

OCTOBER 17, 2022

Text messages have an average open rate of 98% , compared to the email open rate of 22%. When you send a text, you’re more likely to connect with your members and get them to support your financial cause, upcoming event, or association program. Reasons why your organizations should adopt text-to-give technology .

Associations 137

Associations Technology Giving Adopt 137

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Understand donors’ giving behaviors. Prospective monthly donors.

Analytics 52

Analytics Data Giving Metrics 52

Nonprofit Tech for Good

OCTOBER 17, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. An interactive online community hub – Connect with other nonprofits , review your support case history, learn new features, and discover useful tips and best practices. 3) Support.

Software 304

Software Fundraising Training Train 304

Bloomerang

JANUARY 7, 2022

Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. One aspect of this survey is about average donor retention rates over the years.

Retention 86

Retention Donor Guide Rate 86

ASU Lodestar Center

JUNE 15, 2022

Human capital should be viewed as the most important resource and be supported as such. However, if boards and upper management do not prioritize human capitol recruitment and retention with proper funding, then the result is often high turnover rates and lack of skilled leaders. Compensation. Human resource investment. As the U.S.

Skills 52

Skills Colorado Retention Rate 52

sgEngage

AUGUST 3, 2021

We are inspired by the work of our partners and the clients we support as we review this year’s 9 th Employee Engagement and Corporate Social Responsibility industry report , covering data collected from January-December 2020. We believe the lower volunteering and overall engagement rates were heavily influenced by the pandemic.

Disaster 92

Disaster Social North America Companies 92

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. Remember, your influencers built their platform by posting content that resonates with their supporters. Collaborate creatively.

Organization 52

Organization Online Influence Metrics 52

Nonprofit Tech for Good

AUGUST 9, 2021

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. and the best way to learn is to spend an hour or so a month studying your analytics.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

The Modern Nonprofit

APRIL 13, 2021

You can deploy you to make a deeper, more personal connection with your supporters. Instead, you should speak directly to your supporters like you’re good friends. Instead, you should speak directly to your supporters like you’re good friends. The result was: 93% of people said yes—a whopping 33% higher success rate!

Giving 105

Giving Brain Language Database 105