Reaching Gen Z on social media: Expert advice vs. Gen Z opinion
Candid
JUNE 7, 2023
But to truly understand how nonprofits can best engage Gen Z on social media, we thought it was important to bring my generation’s voice into the conversation. When asked how they would find a nonprofit to support, 67% said they would “ask friends or family,” and 59% said they’d “search for options on a search engine.”
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