Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). It is also a good technique to easily capture the digital artifacts from the event to prepare the after story.

Social Media 126

Social Media Integration Tools Tips 126

Care2

FEBRUARY 20, 2013

DC Social Media Week has arrived and there are tons of great panels and parties to attend. The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process. From Like to LOVE: Get More Action from Social Media, Thursday, February 21st.

DC 61

DC Social Media Media Social 61

Whole Whale

APRIL 28, 2023

This article goes beyond basic strategies and delves into advanced techniques for effectively engaging board members in fundraising activities. Here is a sample board skills assessment: Board Member Information What is your name? Do you have experience with social media or other digital marketing channels?

Strategy 52

Strategy Fundraising Skills Sample 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. My three words: streamline, weave, and Einstein. Good for you!

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

I’m thrilled to announce that I contributed to: npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS), a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more. Happy Friday!

Content 120

Content Marketing Free Fundraising 120

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

Mindful or Mindfull Social Media? How To Implement Multichannel Online Campaigns - Amy Sample Ward and Allyson Kapin. Organizational Leadership and Social Media Insights. The speakers bring great perspective to the topic and we will have a lot of fun with this topic. April 12, 2013 – 1:30-3:00 PM. April 12- 3:30-5:00 pm.

Conference 97

Conference Technology Minneapolis Technique 97

Neon CRM

AUGUST 10, 2023

Generosity Xchange Nonprofit Marketing Summit Cause Camp TNPA Leadership Summit The Nonprofit Social Media Summit Nonprofit Technology Conference (NTC) AFP ICON Engage for Good Good Tech Fest Bridge Conference If you’re thinking to yourself “I can’t make all those conferences,” you’re probably right.

Conference 98

Conference NTC Virtual Registration 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2010

The joyful funeral idea really resonated and promoted a discussion about killing off some less effective projects and activities to make room for social media. Here’s a sampling of these: Hold joyful funerals to stop doing stuff that doesn’t work well. Create a social media policy that integrates with HR manual.

Network 95

Network Kenya Social Media Technique 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

How To Marry Social Media with Fundraising. Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. These platforms allow nonprofits to seamlessly integrate social media into an online campaign.

Community 109

Community Giving Fundraising Contest 109

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.”

Campaign 97

Campaign Online Chapter Model 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. In addition, they have an internal listserv for support where staff share suggested tweets for new reports or new features or techniques on Twitter.

Case Study 50

Case Study Central African Republic Twitter Personal 50

Get Fully Funded

JUNE 25, 2023

In the rushed world of social media, you may find yourself skimming a good deal of information, stopping only when something catches your eye. Keep practicing and refining your technique. People these days literally have the attention span of a goldfish, so keep your story short to keep the donor engaged. Use visuals.

Storytelling 124

Storytelling Examples Donation Story 124

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2018

Here’s a sampling of just a few: How do you create ideas that the crowd embraces, makes stronger, and spreads? We are also seeing that our hopes for toppling dictators are diminishing because the authoritarian leaders are mastering new power techniques. Each profile is illustrated with an in-depth case study.

Participatory 116

Participatory Leadership Model Skills 116

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. Use Scientific Methods: These include having a significant sample size, randomly selected groups and some split testing.

Test 114

Test Impact Experiment San Francisco 114

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 6, 2008

So, thanks to NTEN , we offered prizes for participation free copies of books - either Media Rules and Mobilizing Generation 2.0. Amy Sample Ward. Techniques like this can help build momentum. Some of the inspiration for this module came from Alexandra Samuel and her Bringing Your Community To Life workshop. Nancy White.

Generation 50

Generation Wiki Mobile Free 50

Amy Sample Ward

APRIL 7, 2011

What were successful techniques or elements of SXSWcares? Influencers – We grabbed session leaders, keynote speakers, bloggers, and social media influencers to extend our message across to their audiences. Media – The campaign featured compelling video footage of the disaster and testimonies from Japanese attendees.

Raise 176

Raise Japan Interview Disaster 176

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. To engage and discuss techniques and tips for using Facebook effectively for nonprofits. Media Consumption: Total photo views, audio plays, and video plays for the content you have uploaded to your Page.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Get Fully Funded

AUGUST 8, 2022

Okay, here’s one more technique that can work. However, if you’re posting on social media or sending out a newsletter, small talk should just be warm and fuzzy talk, plain and simple. When I focus on donors, it’s a matter of which program they want to support. Pretend for a moment that the organization isn’t yours.

Donation 122

Donation Time Money Gift 122

Everyaction

JULY 18, 2018

Examples include goals for implementing new fundraising channels or techniques, top prospects you hope to engage, check-in points along your timeline, and any limitations that could keep you from adjusting the plan as necessary to account for challenges that arise. Your networks. One last thing. There you have it!

Guide 108

Guide Fundraising Nonprofit Template 108

Amy Sample Ward

MARCH 30, 2012

" Sharing photos online – a decision matrix for non-profit organizations : Social Media 4 Good – "Many non-profits, NGOs and International Organizations are of two minds when it comes to sharing photos on the internet.

Web 132

Web Journal Children Global 132

Beneblog: Technology Meets Society

DECEMBER 10, 2011

Here’s a sample of our accomplishments: Martus , our secure, open-source information management software for human rights defenders continued to empower many human rights groups worldwide to secure thousands of stories of human rights violations and to use this information strategically to advance their causes.

International 150

International Guatemala Colombia Analysis 150

Amy Sample Ward

MAY 20, 2010

Social Media Strategy for Nonprofits and Businesses – Debra's latest post has a list of ten guiding principles for social media in our work – they aren't necessarily new, but they are incredibly important and true! "A Here are my top trends in sustainable social media (hat tip to Reuters)."

Web 114

Web Bookmarking Contest Case Study 114

Amy Sample Ward

FEBRUARY 4, 2010

—– It’s not a surprise to any of us that social media is changing the way our organizations work, not just communicate. The lessons in social media are especially important for organizations working with the public, whether it’s public service or opinion.

Conversation 114

Conversation Effective PDF Social Media 114

Get Fully Funded

NOVEMBER 15, 2021

We see nonprofits putting more energy into campaigns driven by social media as well as targeted Asks to volunteers centered on specific programs. This is a procrastination technique, and it works! Give them sample language to include with their email to friends and family members. We need one more person’s input.

Fundraising 124

Fundraising Money Raise Goal 124

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. My goal for this presentation was to synthesize the traditional ROI process with the best thinking about social media and ROI from the gurus like David Armano and KD Paine. Return on Investment is what many executive directors may be thinking when social media strategy comes up.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

The panelists include: Amy Sample Ward – Amy is an author and speaker focused on the way social technologies can be used to support social impact by nonprofit organizations and community groups around the world. Amy Gahran: Amy is an independent journalist and general media geek currently focusing on mobile technology.

Mobile 99

Mobile Conference Resource Social 99

Care2

JANUARY 15, 2009

Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. 60) Search « What Makes A Campaign Go Viral? January 15, 2009 | Samer Excellent suggestions!

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

AUGUST 16, 2008

YouTube provides content and a community, so it straddles the line between a media outlet and a social networking site and gives nonprofits the best of both worlds. For example, what are some of the best export settings with respect to frame rate, compression, resolution dimensions sample rates, etc?

YouTube 34

YouTube Social Media Video Advocacy 34

NTEN

JUNE 20, 2011

By Amy Sample Ward, Membership Director, NTEN. Every campaign, every organization, and really, even every individual engaging with others online has a set of tools and techniques they've learned from and rely on every day. Well, like much of social media, it depends on the message. Epic Change is no different. How did it go?

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Perhaps you're wondering what type of skills you need on staff to implement a social networking and media strategy. Video The AFP Nonprofit Technology blog points to a story by Jennifer Gilomen from BAVC about digital storytelling techniques and tools for nonprofits in the NPTimes. " You read an excerpt here.

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2006

Another point of intersection here for me is Henry Jenkins recently published 72-page white paper " Confronting the Challenges of Participatory Culture: Media Education for the 21st Century." Expressions (media creation, mashups, etc). Circulations - shaping the flow of media (e.g. vlogging, and podcasting).

Participatory 50

Participatory Teen Vlog Mashup 50

Care2

JULY 14, 2008

YouTube provides content and a community, so it straddles the line between a media outlet and a social networking site and gives nonprofits the best of both worlds. For example, what are some of the best export settings with respect to frame rate, compression, resolution dimensions sample rates, etc?

YouTube 34

YouTube Video Social Media Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JULY 27, 2008

I was about to ditch the whole experiment when Zemanta recommended two excellent posts by Chris Brogan, " A Sample Blogging Work Flow " and David Peralty on Organizing a Blog Post. In some ways, I found using it counter-intuitive to my thinking and reflection process. I have way too many posts in draft.

Tools 50

Tools Product Work Help 50

Eric Jacobsen Blog

SEPTEMBER 20, 2010

What youll read is primarily based on what Ive learned from a variety of mentors, co-workers and supervisors over the past 30 years. -- Eric Jacobson -- formerly a Senior Vice President at Penton Media in Overland Park, Kansas (Kansas City, MO). Good Sample Business Principles Do you have a brand strategy?

Sample 45

Sample Business San Antonio Mentoring 45

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. Please Retweet! sxsw pic.twitter.com/VTGXGnD1Ww. The room was packed.

Social Media 122

Social Media Analytics Data Media 122

Museum 2.0

FEBRUARY 20, 2013

We offer these tools in the spirit of sharing and look forward to learning about the techniques you use in your own community. Here's a sample collaborator survey from our recent Poetry and Book Arts event. We realize collaboration differs greatly for each individual and organization. Who are they? What are their needs?

Collaboration 55

Collaboration Community Tools Museum 55