Nonprofits Source

NOVEMBER 3, 2017

How to measure and track digital marketing success. For example, Place use to be limited to a physical storefront and the value of its location measured in foot traffic. Heading Tags. Image Alt Tag. This is because the closer your keyword is to the title tag the more weight it carries with search engines.

Beginner 91

Beginner Digital Marketing Guide 91

Amy Sample Ward

FEBRUARY 27, 2009

The Three Dimensions of Social Media ROI | NTEN: The Nonprofit Technology Network - Holly Ross has an excellent post and commentary about measuring ROI: "return on investment is really hard to determine. It's a three-dimensional picture, but we've been trying to render it in two-dimensional tools."

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Bookmarking ROI National Collaboration 100

Media Cause

MAY 31, 2023

Having a way to report in-platform on key conversions will still be essential to optimize your media spend, but they shouldn’t be the primary way that you measure your results. When done right, you won’t be guessing using anonymous and often conflicting data from multiple third parties like Facebook, Google, LinkedIn, and more.

Marketing 52

Marketing Plugin Track Policy 52

Amy Sample Ward

MARCH 2, 2009

By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics. Given the answers to 1-4 of our example, some of the metrics we could use to measure our success and ROI include: volunteer participation, online “chatter,&# and program growth.

ROI 135

ROI Case Study Metrics Student 135

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. Wall Street views it as the only legitimate means of measuring business performance. It uses metrics to measure your results and help you improve your strategy over time. The Four I’s of ROI.

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ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. He discusses a way of seeing both the big strategic picture and the smaller immediate tactics. I had a funny picture of a Squirrel and shouted out Squirrel at random points during the presentation.

Social Media 115

Social Media Media Social San Jose 115

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Tags: presentation webtools analysis community mapping listening notes tools webinar women womenwhotech.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. Notice the engagement in the comments, with people tagging each other.

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Practice Tips Social Meme 107

Everyaction

APRIL 25, 2018

This requires a database that can easily track a large number of students and measure their participation in a variety of different activities. Then use both digital and in-person tools to register students, and measure the increase in civic engagement.

Technology 40

Technology Student Registration Database 40

Judi Sohn

JANUARY 5, 2009

Yes, we’re making a difference against colorectal cancer, and that’s ultimately our big-picture goal. Enough funds to win the small, measured victory and build towards the larger ones. It has always bothered me that nonprofits are measured in dollars and cents, and that we’re all lumped into the same pot. Convio Summit.

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Cancer Kentucky Convio Plugin 100

NTEN

MARCH 16, 2010

To measure success, you need to see big picture data from every corner of the Internet, and know how to interpret all these numbers, even if they seem all over the map. Tags: 10NTC beaconfire consulting Data marissa goldsmith NPTech Web Sites Communications. What's the most important trend in nonprofit technology for 2010?

Analytics 70

Analytics Data Question Atlanta 70

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2011

Here they are: Guy Kawaski: Facebook is picture economy, while Twitter is a link economy. Be strategic about cross linking and collaborating with other organizations on Facebook by using tagging, page favorites, and participating. One can always learn so much for watching a good speaker! The small circle economy ? Susan Gordon, Causes.

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San Francisco Conference Brain Facebook 97

NTEN

NOVEMBER 10, 2010

There are many options for creating the code, but no matter what, you may have to make some adjustments as not all HTML tags are usable in Facebook. Here, Facebook outlines the allowed tags – I found that I only had to cut the HTML and BODY tags, and our invitation worked just fine.

Facebook 57

Facebook Experiment Classes Picture 57

NTEN

FEBRUARY 4, 2010

None of us like the fact that the percentage of income we spend on "overhead" is the primary measure of our effectiveness. The Nonprofit Starvation Cycle aptly summarized the problem with the overhead measure this summer. Additionally, we have to get funders and our donors to understand the bigger picture.

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Roles Question Ratio API 62

NTEN

FEBRUARY 4, 2010

None of us like the fact that the percentage of income we spend on "overhead" is the primary measure of our effectiveness. The Nonprofit Starvation Cycle aptly summarized the problem with the overhead measure this summer. Additionally, we have to get funders and our donors to understand the bigger picture.

Roles 57

Roles Question Ratio API 57

Amy Sample Ward

AUGUST 18, 2009

You will not be able to identify tools and engagement methods for your organization online without knowing the bigger picture and without knowing it in concrete goals that will let you build and work towards them. Identify what measures of success can be used. Tags: socialmedia strategy goals guestpost POST social media.

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Social Media Strategy Media Social 190

Get Fully Funded

JANUARY 25, 2010

Be sure to include an implementation plan along with revenue projections and a way to measure your success. Once you have a handle on the big picture, you can put together a fundraising plan that will help keep you on track for the year. . You need to have a clear picture of why you are raising money for your organization.

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Fundraising Picture Money Raise 45

ASU Lodestar Center

OCTOBER 24, 2017

Some are tagged as relevant, and some are not-- these often land to the spam folder. To ensure that your email reaches your donor , you have to take extra measures. That means you have to use anchor links as a way to show your cause to your readers, view a picture, or even check the donation page. Utilize Links and HTML.

email 40

email Marketing Tips Captivate 40

NTEN

APRIL 28, 2010

" And, of course, the thought that sends shivers down your spine: "What if my manager sees that picture?" Filter our personal blog entries by using the tag "linkedin" in the settings of your WordPress blog post. Tags: Newsletter NPTech NTEN privacy Social Media Communications.

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Social Media Professional Personal Practice 100

NTEN

JANUARY 14, 2009

It's a three-dimensional picture, but we've been trying to render it in two-dimensional tools. . And influence is hard to measure. How would you measure the ROI of the video? . No: that just measures quantity, the line between your organization and a blog post with your video in it. Tags: NPTech roi web2.0

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ROI Social Media Media Social 66

Achieve

JULY 2, 2019

s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. Exp: tagging sponsors, creating Facebook events with co-hosts, etc.) . Or worse…) “Well our [insert leader/board member(s)] like to see follower growth to measure success.” . What are your goals? Are you trying to….

Social Media 52

Social Media Media Hints Social 52

Tech Soup

MAY 19, 2011

While the picture and audio quality of smartphone videos does not currently equal that of more expensive stand alone video cameras, smartphone cameras can be useful for capturing the action of live events, conducting impromptu interviews and instant video sharing. Optimising Video For Search Engines. Digital Savant Podcast #3: David J.

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Social Media Video Media Movie 60

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. What's common to both is the use of metrics to measure results.

ROI 50

ROI Social Media Reflection Question 50

Care2

SEPTEMBER 17, 2009

Michael Hoffman, CEO of See3 Communications , will provide a big picture view of what social media is really all about: listening, storytelling, real relationships, transparency and accountability. Tags: Nonprofit Events. When: September 25, 2009 at 3PM EDT. Sign up at the New Organizing Institute.

United States 43

United States Case Study Social Media Storytelling 43

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2008

In the comments of a post I wrote titled " Reports of Social Networking's Death Are Exaggerated ," Paul Caplan from Content to Be Different said I think the point about measurement/evaluation is vital as long as we don't get hung up on stats etc. Kevin is adding the tag ???Harley Harley Davidson???

Social Media 50

Social Media Benefit Media Flickr 50

Amy Sample Ward

MARCH 14, 2010

Nature Conservancy’s photo contests : The crowd, in this case it’s one that loves nature photos, shares the pictures they love about nature and in the process grow their community. Tags: challenge community presentation beth kanter crowds crowdsourcing netsquared nten sxsw. What do you think?

Community 207

Community Case Study Haiti Social Media 207

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. Community Managers should measure increased speed from word of mouth or marketing awareness, the best way to measure this is time from awareness to close –or spread of WOM. Tags: ROI.

ROI 66

ROI Results Community Online 66

Amy Sample Ward

FEBRUARY 19, 2011

Working together, citizens could piece together news stories as well as facts from witnesses as they emerged to create the most complete picture of events. For example, if a family is looking for their missing mother, they can use the search engine to find images that volunteers have tagged with “adult” and “female.” What’s Next?

Disaster 206

Disaster Social Media Haiti Media 206

Judi Sohn

AUGUST 1, 2011

The pictures don’t do it justice. Mostly tech, but a few knitting and newsy ones thrown in for good measure. Tagged: Android , apps , Google , iphone , Samsung Infuse. The screen is beautiful and large. It’s incredible how light and thin this phone is. You have to pick it up to believe it. It was only $2.99

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Phone Adobe Google Voice 133

Tech Soup

DECEMBER 4, 2015

To quote an overly used advertising tag line: know the gaps. " Apparently, most American foundations still think it's just a slice of the larger picture rather than a set of tools and capacities that can change the whole landscape. Nonprofit Technology Funding for Democracy: The Problem.

America 36

America Tech New York City Foundation 36

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools. I sent out a query nonprofit tech colleagues who are social media mavens and ask that age old question, “ What’s in your social media measurement tool box ?”

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Measure Social Media Tools Media 115

NTEN

APRIL 16, 2009

But it all starts with a commitment to excellence and a theory of change that identifies explicit, clear, measurable objectives. Support for Higher Level Management: Higher level managers tend to be concerned about the big picture and need flexible ways to slice, divide, and otherwise examine data.

System 40

System Management Evaluation Demographics 40

Zen and the Art of Nonprofit Technology

APRIL 15, 2007

I will hold off for a while yet in my life working with people directly on spiritual issues, and work now with what could certainly be called the spirituality of nonprofit technology – finding balance and looking at the bigger picture. “finding the balance and looking at the big picture&# sealed where to put this.

Open Source 100

Open Source Consultant Database RSS 100

Amy Sample Ward

JUNE 6, 2011

Obviously, we can all picture a car. What do you measure every day, week, month, year? We also need other organizations to lead by teaching us how to communicate, others to lead by creating models of analysis and measurement, and so on. What does it look like? How does movement building really look?

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Build Community Technology Action 220

Museum 2.0

AUGUST 20, 2009

A visitor who wants a picture of "mom with the giant penis statue" wants something that the museum is not selling. How do you measure the potential lost income from a photographer not buying a postcard against the online impressions his photo makes on others? Tags: marketing usercontent visitors.

Museum 54

Museum Photo Policy Open 54

Have Fun - Do Good

DECEMBER 17, 2005

If you want to add a picture, hit the icon at the top of the page that looks like a blue photograph. Tag your posts. At the end of you your post, you want to add some tags to make it easier for people to find your posts and for blog search engines like, Technorati , to find your posts. tell them that you've written a new post).

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Technorati Blogger Template Site 42

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2011

Many fit one of the following profiles, but you should always make sure you understand the community using each tag before you jump into the fray. Ongoing Topics: Tags like #jobs , #education , #sales are informal (but useful) ways of asking questions, discussing, and commenting on certain topics. Each #hashtag is different.

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Measure Meme Twitter Tag 102