Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. A breakdown of the engagement and site visit stats are below.

Hurricane 97

Hurricane Measure Social Media Pledge 97

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Social Media 78

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Candid

APRIL 13, 2021

Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website.

Grant 98

Grant Google Problem Analytics 98

Tech Soup

FEBRUARY 3, 2014

More and more funders are asking for this kind of information, but most of them still provide nothing (money or expertise) to make it possible to manage and measure performance. So how can you build a system to measure outcome indicators and focus on your mission, if there is no funding to do so? Keystone Accountability.

Charity 78

Charity Technology Help Measure 78

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

The NonProfit Times

APRIL 18, 2024

The top 50 organizations outperformed the also-rans on a variety of metrics, as they have in the 13 years this study has been conducted (not a surprise). The measure merges sentiments such as “I am very satisfied with my employer” and “I am willing to give extra effort to help this organization succeed,” among others.

Data 52

Data Work Aggregator Attitude 52

Care2

APRIL 18, 2011

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. That said - they are still useful as part of your metrics and tracking.

Social Media 65

Social Media Measure Tools Media 65

Nonprofits Source

OCTOBER 25, 2023

Technology is increasingly changing the future of nonprofit marketing , which is why your organization must leverage its software to keep up. Measure campaign effectiveness. Your CRM should track metrics like email views, clicks, and conversions to help you analyze your campaign’s performance. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

Greater Giving

MAY 25, 2022

Since these forms of advertising will eventually direct supporters to the event page on your organization’s website, plan to design your site to make it easy for users to register for your event and share details with their network. Like all forms of marketing, the impact of a nonprofit marketing strategy is limited by its associated metrics.

ROI 81

ROI Marketing Strategy Sponsor 81

Media Cause

MAY 31, 2023

The metrics provided by third-party paid media platforms were always shaky at best and are becoming increasingly untrustworthy as digital privacy changes take hold. 2 Technology Profilers: These useful browser plugins search a site’s code and give a quick overview of the tech in use, from CMS to analytics to tracking codes.

Marketing 52

Marketing Plugin Track Policy 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Nonprofits Source

JUNE 22, 2017

Step 2: Set expectations and key performance indicators to measure progress. Next, measuring the impact of your digital marketing can be broken down into two ways: Tangible Measurements : Are typically revenue focused where the desired outcome is to sell a service or receive donations while accounting for expenses.

Digital 111

Digital Marketing Guide Chapter 111

Whole Whale

MAY 19, 2023

We wrote this article because our very own site is in a visual crisis as we transition to AI-based images. 14 Sites to Help You With AI Art Image Prompts : A curated list of 14 websites that provide AI art image prompts and resources. This will help you identify any issues and make adjustments to your prompts as needed.

Images 52

Images Build Library Generation 52

Bloomerang

AUGUST 22, 2023

Plus, if you stick around at the end of the post, you’ll discover a few key tips for finding the right fundraising site for your needs. Bloomerang Payments leverages industry-leading anti-fraud measures and PCI compliance to protect donor data. View reports such as campaign health metrics, recurring gift volume, and total donations.

Websites 77

Websites Paypal Fundraising Nonprofit 77

Connection Cafe

OCTOBER 13, 2020

See how technology makes reporting easier. And, just as health systems seek to serve as change agents, many corporate partners are looking to align their social impact funding in a way that can have a measurable impact and help them to live out their values. There are many ways to measure program success. Consider the “WHY. ”.

Community 49

Community Effective Create New Jersey 49

Beneblog: Technology Meets Society

MAY 16, 2010

Benetech is committed to developing technology for underserved communities that can reap big benefits from improved access to information. Miradi is the first software program designed especially by and for conservation planners based on a common set of environmental metrics.

Norway 133

Norway Conservancy Sweden Software 133

DNL OmniMedia

JUNE 8, 2023

Because the goal of a fundraiser is to get donations, make sure the solution you choose can accept online and on-site donations and track relevant attendee engagement metrics. After event doors close, it’s up to you to measure the success of your programs. Reports and dashboards.

Management 52

Management Registration Integration Platform 52

Connection Cafe

AUGUST 25, 2017

As an educational consultant, I offer nonprofits instruction on best practices around their technology. Allison : When I consider a site, I take two different approaches. A smart approach to better understanding the perspective of the user is to actually have a user volunteer to test drive your site while you monitor their behavior.

Design 35

Design Websites Practice Philadelphia 35

Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. This is a really great post to read for anyone thinking about how to measure, evaluate, and even consider the impact of social media use (and that should be everyone). "Over

Web 108

Web ROI Bookmarking Phase 108

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Why This Fundraising App Made Our List OneCause’s fundraising technology made our list because it is completely built for mobile. Individual tasks.

Org 82

Org Raise Tools Help 82

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2012

This post is brief re-cap about what I learned about technology innovation investments to develop new social media platforms and apps for the Arab World. N2VLabs provides support for the best of the best Arabia geeks who have a promising technology idea or social platform. What Happens at n2vlabs.

Jordan 126

Jordan Saudi Arabia Morocco Lebanon 126

Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. View more presentations from womenwhotech.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Integrate your blog /web site content via Blog RSS Feed Reader. They do this with compelling imagery, a simple form and the ability to get to their main web site. Facebook is an outpost, but your main web site should provide people with added value and ways to connect with your organization. What is measured you ask? .

Facebook 97

Facebook Stats Los Angeles Tips 97

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Drupal security, and other CMS Report comments April 3, 2009 Now that the Idealware CMS report is out, I get to have my say about it. Here’s the first post, there might be more to come.

Drupal 100

Drupal Comment Report Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 17, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and using social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Flickr Photo by ESML.

Report 96

Report Social Social Media DC 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Our main goal is to help you learn how to leverage our technology and the tools that make up social media. With that in mind I’d like to share 4 Keys to Building a Successful Web Site based on similar tactics we’ve deployed on this blog. Then use what you learn from them to grow your site! Put these tools in place. Off we go.

Site 50

Site Web RSS Build 50

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch.

Stats 100

Stats Web Statistics NTEN 100

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 193

Marketing Fundraising Test Nonprofit 193

ASU Lodestar Center

MAY 20, 2016

While some people will be searching for your organization by name, it's not necessary for your success; you just need people who care about your issue to find your site, and to find it to be the most authoritative source. Your goal should be for your site to pop up whenever anyone looks up your cause. That is what will win them over.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Amy Sample Ward

AUGUST 18, 2009

Identify what technologies are most appropriate. One great way to help guide you in the process of identifying and selecting the most appropriate technologies is to ask your community! Identify what measures of success can be used. What are they using now? How would they like to engage with your organization? Then…repeat!

Social Media 190

Social Media Strategy Media Social 190

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

One of the reasons I made a commitment to blogging about professional topics regularly was because I was inspired by Marnie’s nonprofit technology blog, ext. When possible, I get a list of attendees at workshops or conferences, and I visit their web sites and social media outposts. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Care2

JANUARY 6, 2009

Now in part 2, we will cover how to establish which key performance indicators (KPI's) you'll be using to measure success. Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?). Which metrics will help you achieve it?

Analytics 54

Analytics Google Websites Metrics 54