Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Metrics for Movements. They also have a robust online community.

Design 99

Design Marketing Metrics Measure 99

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 6, 2009

It's a very tangible measure and they have a goal for victories. . How do you analyze the use of social networks/social media in the context of online/offline activism? How to weave the two in order to scale.

Offline 67

Offline Map Activities Active 67

Care2

APRIL 6, 2010

While benchmarks should be set realistically based on each organizations goals and year-to-year metrics, it’s always important to know what the average benchmarks are for the nonprofit sector and compare how your own metrics measure up. Don’t know where to look?

Benchmark 71

Benchmark Measure Organization Convio 71

sgEngage

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. It also points to the accelerated shift in funds from offline to online. You’ll also find: Analysis and breakdowns of each P2P category to see how your specific campaign measures up.

Blackbaud 66

Blackbaud Studies Fundraising Registration 66

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

ROI 135

ROI Case Study Metrics Student 135

NetWits

NOVEMBER 22, 2011

Improve Fundraising Performance with Insightful Reporting, Measurement and Analysis. We’ll share how you can impact your event and participant behavior by analyzing mid-season metrics and discuss how the event data from this year’s achievements can lead to next year’s successes. Download session slides.

Consultant 196

Consultant Free Strategy Slides 196

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Approach area businesses to donate items to an online or offline silent or live auction. Find an expert on anything and turn that expertise into paid online or offline classes. Facebook , Reddit , LinkedIn , and Twitter have great options. Earned Income.

Fundraising 353

Fundraising Mail Law Donation 353

AccelEvents

AUGUST 10, 2020

The post-event survey is one of the most effective tools available for measuring attendee experience and gaining valuable insights into your virtual event as a whole. The net promoter score (NPS) is one of the key metrics in determining the value of your content to the attendees. Ask NPS questions early.

Survey 98

Survey Virtual Question Sponsor 98

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1.

ROI 51

ROI Social Media Measure Metrics 51

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Amy Sample Ward

JUNE 3, 2010

I’ve had experience organizing communities offline in local communities, and organizing community online – but the kind of organizing that inspires me the most is combining online and offline. What metrics are valuable in measuring success of social media tools for organizing? How to Participate.

Local 145

Local Community Organization Netsquared 145

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

Connection Cafe

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. It also points to the accelerated shift in funds from offline to online. You’ll also find: Analysis and breakdowns of each P2P category to see how your specific campaign measures up.

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

email 149

email Marketing Mail Metrics 149

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. As the first step to developing a strategy, set clear, measurable goals. Then, assess relevant metrics to see which types of content receive the most engagement. A KPI measures how effective your marketing efforts have been.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

It's still too early to measure success in aggregate dollars per donor. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. Steve MacLaughlin points out "If the reason why you want to use social networks is just to raise money, then stop now.

Washington 85

Washington Metrics Facebook Donor 85

AccelEvents

AUGUST 10, 2020

The post-event survey is one of the most effective tools available for measuring attendee experience and gaining valuable insights into your virtual event as a whole. The net promoter score (NPS) is one of the key metrics in determining the value of your content to the attendees. Ask NPS questions early.

Survey 59

Survey Virtual Question Sponsor 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Google Facebook Broadcast 95

NetWits

AUGUST 23, 2011

Online, offline, in social media, at the event, after the event and everywhere else – tell your heartfelt stories and explain how donations would/could be used. Measuring Success. To close out I’d like to leave you with a simple way to measure success. Make sure your event is all about your cause.

Raise 209

Raise Money Fundraising Social Media 209

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. On the Ground Engagement: What will you ask people to do offline?

Social Media 97

Social Media Training Train Network 97

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! View more presentations from womenwhotech. URL Shorteners – [link].

Tools 162

Tools Tech Map RSS 162

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

But collective action isn’t enough unless there is collective impact. How does one measure that? What are the transaction and transformation metrics? The first is easy – dollars raised, # of volunteers, etc. Think about all those marathons or walking events for social causes that have been around before Facebook.

National 120

National Giving Afghanistan Iraq 120

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

Connection Cafe

AUGUST 13, 2012

The part that's still very tricky for most is measuring the impact of these activities. Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Animate them.

Facebook 51

Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Measurement mini workshop. JD Lasica and I co-facilitated a workshop on measurement.

Social Media 100

Social Media Effective Media Social 100

Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Even though online revenue grew last year and the year before, every individual email metric declined.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

6: Use social media to close the loop between online and offline action. This is about making sure that your social media is integrated into all marketing channels and that you have to think in both directions — from offline to online and online to offline. I talk about spreadsheet aerobics and other measurement tips.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

Bots needs to be designed increase engagement, support and inspire offline action. The app gives you a dashboard that gives you metrics and you can also track conversion rates on the landing pages that you send users to. . A policy for how to respond to negative comments or social media workflow. Please share in the comments.

Script 103

Script Ethiopia Nonprofit Facebook 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

She also said that the pressure of measurement is not lessening and the drumbeat is getting louder. But that nonprofit sector has struggled for decades about whether or not they could demonstrate impact and there are lots of comparisons between sub-sectors. But expect how you report and measure impact with the social business sector.

Skills 96

Skills Reflection Management Aggregator 96

Connection Cafe

JULY 27, 2012

Separate team and metrics for online marketing. Separate databases for online/offline. Shared metrics. Measure success across channels, not by channel. Traditional : You’ve moved some efforts online but they may not be coordinated with larger fundraising and communication strategies. Decisioning beyond RFM modeling.

Channel 32

Channel Calendar Metrics Offline 32

Amy Sample Ward

JUNE 6, 2011

Look first at your organizational metrics. What do you measure every day, week, month, year? Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications. How do we move away from slacktivism? Remember the examples from before?

Build 220

Build Community Technology Action 220

Qgiv

JANUARY 12, 2022

To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics. Social Media Metrics. Fundraising Event Metrics. Email Marketing Metrics.

Analytics 98

Analytics Data Metrics Rate 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

The social media maven and metrics expert is Laura Lee Dooley. Laura's challenge is to get the right metrics to the right people on staff at the right time to reap insights. She's recently retooled the organization's metrics dash board to include social media measures. You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91