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Nonprofit Technology News for May 2013: Free WiFi in Forbes Magazine and Braille Phones

Tech Soup

This month the news is about WiFi embedded in a magazine, Braille smartphones, ultramobile devices, innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the mobile app of the month. Of course mobile phone payments are not new.

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Marketing Your Giving Tuesday Campaign to get Donors Giving

Greater Giving

You don’t want someone to miss out because they weren’t looking at their phone at exactly 11am Eastern time! Direct mail: While this may not be as popular as other forms of advertising these days, there’s still nothing quite like receiving something in snail mail.

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Why Your Year-End Ask Should Last 12 Months

NonProfit Hub

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. Jerry Krueger is the vice president of branding/operations for Alpha Dog Marketing, a firm that coordinates fundraising campaigns, newsletters and mailing for nonprofits across the country.

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Will Facebook’s Internet.org Bridge the Global Digital Divide?

Tech Soup

The program aims to develop very low-cost Internet on mobile phones to bring the 4 billion souls on earth who don't yet have Internet to the information age — or is it? The project is a Facebook led coalition that includes phone-makers, Samsung, Nokia, Ericsson, and also mobile chip-maker Qualcomm. The Opportunity.

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Nonprofits Must Tear Down Their Marketing Silos

Care2

You have development directors that reach out to donors directly, the overarching house file receives solicitations, their may be a direct mail program, and finally social media based fundraising. Direct mail and purchased media (ads) by far represent the greatest expenditure organizations make. Consider fundraising.

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The Story of TechSoup: In the Beginning, There Were Boxes

Tech Soup

He remembers: "When I came to TechSoup in early 1990, my job was to answer phones, help with bulk mailing our newsletter, and … organize our software 'inventory.' And Bruce Ackley was the man moving all those boxes. " Bruce is a professional jazz musician, and TechSoup was just a part-time gig back then.

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Why “Segmentation” Isn’t as Scary as It Sounds (And You NEED It In Marketing)

NonProfit Hub

This article originally appeared in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. And Shattuck says that hanging onto those donors that haven’t given is costing you money in terms of direct mail and other marketing resources. Think again.

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