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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Any number of variables can influence these metrics. Email deliverability continues to be top of mind for digital marketers for these reasons.

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The Bots Face Off – Or Do They? ChatGPT Versus Bard

.orgSource

That light-hearted description probably isn’t worthy of the significance of this advanced language technology’s entrance into the public market. Initially Bard, the underdog who I was rooting for, failed this test miserably. Actually, I’m not sure whether they are competitors or complementary.

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Get More Out of AI, Start Chatting

.orgSource

Eliza was a natural language processing program created to explore the dynamics of conversation between humans and machines. If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case. When Roose was invited to test the AI, he discovered its dark side.

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The CEO Test

Eric Jacobsen Blog

The book is, The CEO Test , written by Adam Bryant and Kevin Sharer. You’ll learn what truly matters to be a successful leader and you’ll discover a clear roadmap for succeeding in these seven critical challenges – the CEO test : Can you develop a simple plan for your strategy? Top leadership jobs are endurance tests.

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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

Review your target audiences , not just focusing on their habits, but what motivates them to engage with your organization in the first place. Prioritize audience analysis both when thinking about fundraising tactics and also in fundraising language as well. 6) Don’t Forget A/B Testing. Have these changed over the past year?

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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

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How to Right-Size Impact Management for Your Organization

Saleforce Nonprofit

Nonprofit teams have a lot on their plates: not only do they have to run their programs as best they can to help their beneficiaries, but they have to run their internal organization also. You’ve heard of impact, and the many ways organizations try to capture what they’re doing. But first… What is impact management ?

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