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What is Search Intent and Why is it Important for Nonprofits?

Media Cause

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. What is Search Intent? In this post, we will walk through the concept and strategy of understanding search intent, better known as the ‘why’ behind a query on search engines.

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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. Second, search engines are consistently searching the web to index fresh content. Nonprofits that regularly post new content with keywords in the title are much more likely to get noticed by search engines, especially Google.

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Improving Nonprofit Websites for Google Ads Results

DNL OmniMedia

An ad’s Quality Score is calculated by three things: Expected Clickthrough Rate – The likelihood that the ad will be clicked when viewed. Similarly, you are able to add columns to your Google Ads reports that show the expected clickthrough rate, the ad relevance, and landing page experience.

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How One Library Is “Loaning out the Internet” Using Mobile Technology

Tech Soup

But borrowing the Internet? There are many barriers to access, such as a limited number of public computers available on-premise at a library, and an estimated 100 million Americans without access to the Internet at home. “Access to library resources can be greatly expanded with mobile Internet devices. How does that work?

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

Based on their birth range (1997-2012) Generation Z has always known our digital environment of the internet, computers, and smartphones. Young professionals are eager to apply for internships and begin the job search process early. Consider allowing student access to an internship and job board at a significantly reduced rate.

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Part 2: How To Generate More Nonprofit Website Traffic

TechImpact

How can your nonprofit increase its exposure on the seemingly impenetrable Internet advertising bubble. Search Engine Optimized Content. In a previous blog post, we discuss in-depth strategies for optimizing your content for search engines. Search Engine Marketing. Check that out before reading further.

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11 Mobile Marketing Statistics You Wont Believe

TechImpact

The truth is, with the internet of things on the horizon, mobile marketing will not only become the norm, it will become an necessary outlet that will enable marketers to automatically identify a potential donors and consumers, then deliver a targeted, compelling message directly to that person’s mobile device.