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Understanding Search Engine Optimization

Byte Technology

Does your business currently appear at the top, on the first page of a Google search result? In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. On Google alone, people make over twenty-two million searches every day. What is SEO? How does it Work? Google, Bing, Yahoo!

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8 Grant Research Tools for Nonprofits

Nonprofit Tech for Good

The websites listed below can help your nonprofit search and apply for grant funding. Grant Gopher is a simple and powerful grant research database that nonprofits can search by state, county, program, and keywords. Grants.gov enables grant seekers to search for federal grants offered by the U.S. in 2021 to $90.88 Government.

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How Baby Boomers Use The Internet

TechImpact

According to a new study published September 2 by Xtraordinary Fundraising and Forster Communication revealed nonprofits are searching too hard for ways to engage younger people, and not spending enough time engaging with the Baby Boomers and Civics generations. Two-thids of Americans over the age of 50 buy from Internet retailers.

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What is Search Intent and Why is it Important for Nonprofits?

Media Cause

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. What is Search Intent? In this post, we will walk through the concept and strategy of understanding search intent, better known as the ‘why’ behind a query on search engines.

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What Internet Topics are Nonprofits Most Interested In?

NetWits

The internet has been around for a long time now (sort of). What we know as the internet today is actually the by-product of a few visionary people who saw great potential in allowing computers to share information for research and development in scientific and military fields. Internet Topics for Nonprofits. Search Engines.

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Do Keywords Still Make a Difference in Effective Website Search Management?

Byte Technology

From their earliest incarnations decades ago, the one constant theme of search engines is change. Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. The Semantic Search. Placement Over Frequency.

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Mobile-Friendly Searching: Getting Your Non-Profit’s Website Up to Speed

Byte Technology

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” However, if you’re at all concerned as to how Google’s new search algorithm will affect your website’s ranking, there are some very simple things you can do to quell your fears.

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