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Direct Mail Donor Acquisition Strategies

Allegiance Group

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Mailing to the most affluent zip codes will result in a higher response rate.

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Inspire Generosity with a Better Online Donation Form

sgEngage

Trailblazers like WWF, Greenpeace, and Amnesty International achieved remarkable milestones and established our foundational understanding of how to craft an effective online donation form. Welcome series Direct mail and email/video reinforce donor impact with messaging that appeals to both fast and slow systems of thinking.

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3 Tips to Start A Donor Acquisition Program

Bloomerang

For example: Do they share a passion for a specific cause, religious affiliation, or prefer local vs. international causes? This will give you a picture of where there is overlap with your current and prospective donors and show you specific places where your new donors may be unique. Options could include: Direct mail.

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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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7 Virtual Volunteer Ideas

Whole Whale

Have your intern review the past year of posts and data from your major platforms. Have your interns take the Whole Whale Be Your Own Social Media Guru course before getting started. Make sure to create a dev copy and avoid letting interns edit live databases. Social media analytics report. Data hygiene projects.

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Level Up Your Fundraising Appeal with Wealth Screening

DipJar

There could be issues with the appeal itself keeping your organization from reaching key donors—maybe you’re sending your direct mail campaigns to donors who prefer email campaigns. Find rich insights with internal and external data. At the intersection of internal and external data, you can find the richest, most effective insights.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Internalizing and externalizing an organization-wide culture of philanthropy. This type of numbers-based analytic approach is useful not just internally but externally as well. It’s a realistic goal, people can picture where their money is going, and it gives them an anchor and a deadline to encourage them to make a donation. .

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