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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Zonta International, where Allison served as Executive Director* and Chief Staff Executive, was honored with the 2021 ASAE Summit Award for the UNFPA-UNICEFF Global Program to End Child Marriage. In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association.

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How AI Can Help with International Development

Forum One

It can help farmers get better prices by making market data more freely available, and optimizing logistics chains. It can also help predict who is at risk of heart attacks, strokes, dementia, and mental health issues based on family and personal histories, test results, and even the way people speak.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

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Challenging Conversations—Tackling Risk

.orgSource

These conversations are limited to bottom-line issues. In digital markets, circumstances can shift quickly toward the unexpected. Frame the Issues Risk isn’t on most directors’ list of favorite topics for discussion. Prevent Internal Injuries The first category includes the situations that we can, and should, prevent.

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What’s in My Inbox | Every Day’s a Reason to Celebrate: Leveraging Holidays for Nonprofit Marketing

Pamela Grow

When it comes to marketing, holidays have long been recognized as powerful tools for for-profit businesses to engage with their target audience. Holidays like Christmas, Easter, and Halloween offer excellent opportunities for building comprehensive marketing campaigns that appeal to a broad audience.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf.

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Crafting Clear Marketing Communication with Pardot Email Preference Centers

Cloud 4 Good

As good marketers, it’s our job to ensure that our subscribers are receiving the content they want, at the time that’s right for them. This also helps to foster trust with your prospects, as it demonstrates care about their choices rather than just blanketing them with marketing emails that don’t speak to the topics relevant to them.

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