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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

Practice 235
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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

Create 169
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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Attribution.

Analytics 169
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Why omni-channel fundraising works at year-end

EveryAction

If you think about the ways brands and organizations interact with you leading up to the holidays, you’ll notice how those communications are cohesive and accurate in real time—but they’re not coming to you in just one channel or avenue.

Channel 224
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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. With that in mind, let’s look at the 5 steps (and criteria) you can use to find the best tool for you and your nonprofit. Keep that in mind when you make your selection.

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Advice for Starting A New Fundraising Job

Bloomerang

Performance metrics should be both quantitative and qualitative. ” Keep in mind that no fundraiser is a Superman or Superwoman that can fly in and produce gift income results by themselves. Each solicitation and interaction with donor prospects provides the opportunity to learn and improve.

Advice 91